How to Build Your Own Mass Keyword Difficulty Tool
Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Most Recent Articles on Keyword Research
5 Reasons Why I'm Loving the New Google Keyword Planner
If you're disappointed because the Google Keyword Tool was removed from your arsenals of keyword research tools, don't worry, because the new keyword planner has some features that I know you will love.
Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume
With Google's recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now?"
The 3-Tier Keyword Conversion Model
The foundation for a great website is keyword research. By identifying keywords that people use in search engines that relate to your products or services will make or break your organic revenue. Since the focus shifted to quality content and high quality links, getting your keywords to rank high in search engines has become more and more difficult. But, when it comes to keywords everyone loves a number one ranking, right?
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The New AdWords Keyword Planner & Your Keyword Research Process
If you didn't already know (brace yourself!), the tried and true AdWords Keyword Tool is quietly being retired in favor of a shiny new tool, the "Keyword Planner." While most people seem to be distracted by the new features that the Keyword Planner is offering (and a few of them are great), no one seems to care about the INCREDIBLY HUGE HOLE that will be left after the old Keyword Tool is gone:
The Right Keyword Data for the Right Job
Keyword data sources have long been a key tool in the pockets of search engine optimizers. There is little argument that knowing what people search for and how often has and will continue to be important knowledge in nearly any SEO endeavor. However, like most things in SEO, the devil is in the data...
Using The New Adwords Keyword Planner For Local SEO Keyword Research
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
The Gap Method - Processizing Keyword Gap Research and Anchor Text Distribution
I have various things I’ve turned into processes here in-house at my company, but today I’m going to talk about my favorite process - the Gap Method. This is the one I use to find keywords driving traffic to the “wrong” content and to identify links and anchor text to push out to our partners.
An Easy YouTube Framework: For Testing Keyword Success
So “content is king”. But seriously, can you say that a video with a million views is always better content than another video with only a thousand views? Even more puzzling is that videos with more views don’t always rank higher in YouTube Search Engine Rankings.
An Introduction to Keyword Research Using Free Tools
I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.
Long Tail Keyword Research for the Broke & Unpopular
Here are few of my favorite places to look for long tail keywords if your company is not getting the traffic, or is getting the dreaded (not provided) from Google.
Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!)
Ahoy, SEOmoz UGC blog lubbers! Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for seve...
Deciding Between Synonymous Keywords
The SEOmoz blogs and YOUmoz blogs always provide me with a lot of help and support. So I figured it's my time to give something back. In this post I will take you through the process I went through while doing keyword research. In the post I use the original Dutch keywords, but that shouldn’t be an issue. Also in the Netherlands Google accounts for 97 - 98 % of all searches on search engines so in the post below I will only focus on Google.
How to Improve Your Rankings with Semantic Keyword Research
Don't forget about semantic keyword research to help you focus your content and and improve your rankings.