Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.
To some, keyword research is keyword research...the type of website doesn't matter! To me however, ecommerce websites require a different approach to keyword research because ecommerce is in my opinion an entirely different beast. The following is a step-by-step process for how I do SEO keyword research for my ecommerce clients...
Keyword research is an area of SEO that all too often gets overlooked. I like to write about it but I like even more to actually do it. It fuels not only my love of crunching data but also my enjoyment of making judgments. Keyword research seems like a straightforward task; you pull up a huge list of keywords, narrow it down to the relevant ...
Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.
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In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only find that you still have no visitors.
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!
Recently, in my efforts to improve my business, I looked over the competition not only in my local Seattle SEO market, but also jumped over into other cities to gauge who's doing the "right things" out there in other cities. In order to figure out which markets to examine with what little time I feel I have (despite ha...
Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.
Getting a starting point for your keywords is often very straight forward as they should relate to the area of business you are in, products you sell, or services you provide. For the purpose of the example, we’re conducting keyword research for a company that is selling....Halloween costumes! With that example, what keywords have you thought of? I imagine “Halloween Costumes” is one of them right? Perhaps “Halloween Costumes Shop” is another?
Language has always evolved, so sayth etymologists, aka word nerds. But in the past, it evolved slowly as cultures integrated and media was limited to the newspaper and Life magazine, a household staple in the ‘50s and yes, I used to read it every week. Digital interconnectivity has sped up the evolution of language like a meth-crazed lexicographer.
Ask any SEO and they will tell you just how important it is to do keyword research. Not only do you need to find keywords that are related to your niche but you need to figure out which ones are actually obtainable for your site. Everyone talks about the “low hanging fruit” and maximizing the long tail keywords. What about the juggernaut keywords? Which keywords are arguab...
This isn't a post about keyword research for video content on YouTube, but exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry. Now for an example... ...
Hi there Mozzers! My name is Ollivier Jacq and I work for Paradizo.com This is my first post here at SEOmoz. Everybody knows Google Suggest, but if not here is a short explanation from Google: &ldquo...
Wouldn't it be great if you could somehow spot those SEO opportunities on your site which were low effort and high value? Well this post gives you a few ways you can do that! Sweet. I'm going to be digging around in the recently released search queries report in Google Webmaster Tools:...