Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Neither are keyword placements guaranteed in the result pages, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s...
"I'm still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*." 3 brand-new upgrades to Keyword Explorer will make your research easier and more accurate than ever.
![SEO Trek: The Search for Google RankBrain* [New Data]](https://mza.seotoolninja.com/images/blog/banners/57f2d27fe5c4d8.66879030_2021-03-30-235418.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617148458&s=200339d63a7bab9967da8b23812d19c6)
Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.
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Coming up with effective ideas for blog posts can take an immense amount of time. We want to show you a neat use of Keyword Explorer that can help get that time back.
Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.
Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
I was recently interviewed by CallRail about how enabling their keyword-level call tracking allowed for greater transparency into how one of my AdWords accounts was performing – allowing me to make better-educated decisions in order to optimize the account.But that is only part of the story.Tracking Co...
[Long Tail SEO] The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable SEO traffic to your site. Dive into core strategies to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy.
It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.
Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.