Marketing Psychology

How My Mom Thinks Search Engines Work
Rob Toledo

How My Mom Thinks Search Engines Work

Marketing Psychology

For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. If you remember a few blank stares and responses like, "Don't most people just search for our brand name if they want to shop on our site?" you're not alone. In today's post, Rob Toledo explains why it's important to remove yourself from the technical powers of SEO and have an occasional conversation with someone from the 99% of search engine users who have minimal understanding of “under the hood” mechanics on results pages.

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Is Charity an Impulse Purchase?
Ken Wisnefski

Is Charity an Impulse Purchase?

Marketing Psychology

Some aspects of marketing seem intuitive, yet after time passes, the reality of data collection sets in. Such is the apparent case regarding the donations-through-text process. An online post revisits the altruistic sentiments relayed by those who donated to Haiti after the destructive earthquake of two years ago.

Keyword-Level Demographics
M

Keyword-Level Demographics

Marketing Psychology

On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan and Vanessa Fox. I unveiled a methodology that I think is potentially game changing. Now I want to share this breakthrough with the community that has helped me build a name for myself. Without further adieu ladies and gentlemen of the SEOmoz community I present to you Keyword Level Demographics.

How Google+ Affected Social Shares and +1 Adoption Rates
John Doherty

How Google+ Affected Social Shares and +1 Adoption Rates

Marketing Psychology

With the launch of Google+, the social sharing landscape has changed. How will the launch of Plus affect where people share information and how? We pulled the adoption rates and numbers of the +1 button, as well as the Twitter and Facebook sharing statistics, for the Technorati Top 100 websites before and after the launch of Google+. We also gathered the same statistics for some of the most visible SEO websites. I invite you to draw your own conclusions from the data and take part in the discussion by leaving a comment!

The Ethical Issues of Personalisation Online
H

The Ethical Issues of Personalisation Online

Marketing Psychology

It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I won’t be offended if you decide this isn’t quite your cup of tea and decide not t...

4 Powerful CRO Tips
Himanshu Sharma

4 Powerful CRO Tips

Marketing Psychology

How much effort do you put in humanizing your business and building its credibility? You must have gone to flashy websites which sell their products /services in a very organized manner, provide excellent navigation and usability but which still fail to convert. Why they fail? This is because they fail to win their trust. No amount of A/B testing or multivariate testing is going to work, if yo...

Mobile SERPS & Usability
Cindy Krum

Mobile SERPS & Usability

Marketing Psychology

So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically. ...