Not too long ago, Google switched to a mobile-first index, meaning they use the mobile version of your site for ranking and indexing.
For the most part, mobile seo is very much the same as doing SEO for a desktop site, but there are a few particular points you want to pay attention to in order to maximize rankings and visibility.
Here, we've listed some of our top resources on mobile SEO, and you'll find the most recent blog posts below.
Mobile SEO : All the top resources to get you started learning mobile SEO in our free SEO learning center.
Mobile Optimization : Here, we dive into the specifics of what a mobile optimized page should look like.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process : Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
What You Need to Know About Accelerated Mobile Pages (AMPs) : In this Whiteboard Friday, Will Chritchlow explains the basics of AMP, and how they differ from other mobile page.
SEO & Progressive Web Apps: Looking to the Future : Somewhere between a webpage and an app are PWAs, with benefits of both. Understand how these fit into the future of mobile SEO.
Progressive Web Apps are the next big thing when it comes to delivering a dynamite mobile experience. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks?
Have you updated your website's content to take advantage of ‘near me’ searches? Case Study: Why it Makes Sense to Optimize Your Site for Searches
There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
Are you ready for AMP? Google announced that AMP is going beyond the news carousel to join the "10 blue links." Jen Slegg takes you through the changes, what to expect, and how to prepare.
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If your brand hasn't adopted a mobile-friendly mindset, it's likely you're falling behind the competition.
Back in 2013, I was co-founder of a music discovery mobile app that we managed to grow to over 4 million downloads. Many of the things we tried to grow the app were successful, but many were a complete disaster. I wanted to see if I could repeat the success. Could I build a simple app and grow into a successful app? Would the techniques I learned still apply? First, I needed an idea....
Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover? Consider how you'll adapt to the world of mobile search as it changes beneath your feet in this post examining current and future trends.
App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.
Believe it or not, the mobile takeover is still only just beginning. It's more important than ever to plan ahead. In this post, Eric Enge itemizes the tactical opportunities you have to create a mobile-first mindset from the get-go.
Accelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.
The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.
The mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!
SEOs have a new upcoming hurdle to leap in the race for rankings: searcher connection speed. Cindy Krum explains how and why Google is testing connection speed as a ranking factor, and what you should be thinking about for the future.
The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app store. However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitor...