The Apple App Store SEO Keyword Selection Process In A Nutshell
This post will concentrate only on the keyword selection process of App Store Optimization because it is the most measurable.
Mobile SEO
Not too long ago, Google switched to a mobile-first index, meaning they use the mobile version of your site for ranking and indexing.
For the most part, mobile seo is very much the same as doing SEO for a desktop site, but there are a few particular points you want to pay attention to in order to maximize rankings and visibility.
Here, we've listed some of our top resources on mobile SEO, and you'll find the most recent blog posts below.
Mobile SEO : All the top resources to get you started learning mobile SEO in our free SEO learning center.
Mobile Optimization : Here, we dive into the specifics of what a mobile optimized page should look like.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process : Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
What You Need to Know About Accelerated Mobile Pages (AMPs) : In this Whiteboard Friday, Will Chritchlow explains the basics of AMP, and how they differ from other mobile page.
SEO & Progressive Web Apps: Looking to the Future : Somewhere between a webpage and an app are PWAs, with benefits of both. Understand how these fit into the future of mobile SEO.
Most Recent Articles on Mobile SEO
Responsive Design is Hot Right Now, But for M-Commerce Too?
One look at Google Trends and you can quickly see that responsive design is super-hot right now. It has actually become an effective solution for many websites to serve a mobile friendly experience to their users. It was even recommended by Google this summer as the optimal way to serve a website to mobile users. But what about responsive design for mobile ecommerce? When we talk about taking all of the product pages and payment checkout processes of an online shop and displaying them in a sales-maximizing mobile shopping experience, is responsive design the best solution? And if so, how can you implement responsive design in the best possible way for your online shop?
Ten Crucial Steps In Creating & Executing A Mobile App Marketing Campaign
Contrary to popular belief, developing and executing successful marketing campaigns for a mobile application begins long before you put your idea into development. Since leaving SEO.com in February, I've become quite infatuated with mobile app development and creating demand and downloads for apps. The problem is, many apps are created with "just an idea" so they aren't nearly as successful as they could be. So in today's post, I want to discuss the ten steps of creating and executing a killer mobile app marketing campaign.
The Definitive Guide to Google's New Mobile SEO Rules
In this definitive guide to Google’s new mobile SEO rules, I'll highlight the key ways you can optimize your website to take advantage of these recent changes.
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The SEO's Guide to Building a Great Mobile Site
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
Mobile App Marketing, App Retention, and Building Real Customer Relationships
Your customers are using mobile devices more than ever. Someone who downloads your app, though, isn't much help if they uninstall it shortly thereafter. It's time for a focus on mobile retention.
App Store SEO: The Inbound Marketer's Guide to Mobile
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today's post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.
The 3 Steps for Success in a Multi-device Search World
We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. Follow these steps to close the gap and connect with your audience, no matter what device they're searching from.
5 Mobile SEO Tips from the Google AdWords Team
In my article today, I’d like to summarize for you five key mobile SEO trends to look out for, based on all of the exciting changes that are happening in the world of paid mobile search.
Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity
How's your mobile SEO? In today's post, Aleyda Solis offers a supplement to her Mozinar and answers your questions on the mobile SEO process.
When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly. But what if you aren't able to implement a responsive design, or what if it's just not the right approach for your business model? Today's post shows you how to optimize a "different URL" mobile site as an alternative.
Top Three Inbound Marketing Strategies for Mobile Apps
Mobile is a term we hear a lot about these days, but, as marketers, how can we tell what strategies work when consumers are looking for (and ultimately finding) information via mobile? In today's post, Robi Ganguly expands on his recent Mozinar and shares his tips on inbound marketing in the wonderful world of mobile apps.
App Store SEO Not Enough: Why Mobile App Publishers Need Inbound Marketing
The benefits of inbound marketing for SEO are clear: 90% of web traffic is driven by search engines, content creation and social media - it’s almost all organic. If you want to build a lasting web business it’s obvious you can’t ignore it. After all, you can see the difference search engines make in your own visitor logs.
Mobile Conversion Rates: From Drab to Fab
Mobile e-commerce isn't quite there yet, but you can help your conversions.