2012 The Year of Mobile, But Not The Year of Mobile Analytics
With solid data like comScore's making it beyond clear how large mobile visitorship is, I was left with the question: How is the use of mobile website analytics keeping up?
Mobile SEO
Not too long ago, Google switched to a mobile-first index, meaning they use the mobile version of your site for ranking and indexing.
For the most part, mobile seo is very much the same as doing SEO for a desktop site, but there are a few particular points you want to pay attention to in order to maximize rankings and visibility.
Here, we've listed some of our top resources on mobile SEO, and you'll find the most recent blog posts below.
Mobile SEO : All the top resources to get you started learning mobile SEO in our free SEO learning center.
Mobile Optimization : Here, we dive into the specifics of what a mobile optimized page should look like.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process : Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
What You Need to Know About Accelerated Mobile Pages (AMPs) : In this Whiteboard Friday, Will Chritchlow explains the basics of AMP, and how they differ from other mobile page.
SEO & Progressive Web Apps: Looking to the Future : Somewhere between a webpage and an app are PWAs, with benefits of both. Understand how these fit into the future of mobile SEO.
Most Recent Articles on Mobile SEO
The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing
This is the third and final installment in this mobile SEO blog post series, covering the impact of the new Google smartphone bot and how you can use it to make the most of your mobile content. This final post will review common search engine indexing problems that mobile sites and mobile platforms have, and how you can prevent them.
The Real Impact of the Google SmartPhone Crawler (Part 2): Generating Mobile Redirects Properly
Google’s new smartphone crawler may have made mobile SEO easier or slightly more predictable, but that is not the end of the story. This is the second in a 3 part series aimed at giving more actionable mobile SEO tips for how to understand and respond to Google’s new smartphone bot. In the last post, we covered...
The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview
Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to p...
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How SEOmoz Gained 1000s of Visits from Google News (You Can Too)
Are you included in Google's News index? SEOmoz was virtually non-existent in Google News until last month. Learn what we did to fix it, and what you can do to get your own content indexed better by Google News.
How to Do SEO for Sites and Products with No Search Demand
There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...
Getting Your Company Onboard with LPO
I don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.
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Amazon Web Services: Clouded by Duplicate Content
At the end of last year the website I work on, LocateTV, moved into the cloud with Amazon Web Services (AWS) to take advantage of increase flexibility and reduced running costs. A while after we switched I found that Googlebot was crawling the site almost twice as much as it used to. Looking into it some more I found that Google had been crawling the site f...
Bing vs. Google: Prominence of Ranking Elements
This past week during the SMX Advanced conference in Seattle, I presented some correlation data alongside Janet Driscoll-Miller, Sasi Parthasarathy of Bing & ...
Google vs. Bing: Correlation Analysis of Ranking Elements
Earlier this year, Danny Sullivan of Third Door Media asked me if SEOmoz could put together some data comparing ranking elements of Google against those of Bing to help illustrate the potential biases SEOs might face when optimizing for the two engines. Today at SMX, I presented the following data, compiled by our own Ben Hendrickson with help from the entire SEO...
Broadening my Reading: 10 Sources I've Come to Love
Historically, I've been fairly narrow in what I read in the blogosphere and tech arena (almost all SEO-centric stuff). You can see my Firefox sidebar list here, which hasn't changed much since 2008 with the exception of the blogs and news sections. But, over the past 6 months, I've been b...
SEO Guide: International Versions of Websites
This is the second post in a series of SEO Guides aimed at answering frequently asked SEO questions. (The first one was Properly move domains ) If you have an idea for another guide, please let me know if the comments below. Background: This is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those no...
Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO
The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do. Background ...
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Google Competitors & Contributors
Let's face it, Google is the best search engine hands down. I love it, you love it... and the only reason that we might use something else like Yahoo or Dogpile is if we just absolutely cannot find what we are looking for on Google.