Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads
If someone is browsing the web and sees an ad, can it influence a purchase decision? Are searchers more responsive to display ads at different stages in the buying cycle? What actions do people take after seeing an ad that captures their interest? Mediative recently conducted and released a research study that looks at how display ads can drive purchase behaviour, ultimately wanting to know how indicative of purchase behaviour a click on an ad was, and if clicks on display ads even matter anymore when it comes to driving purchase behaviour and measuring campaign success.
