In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, Kelly argues that, no, they’re not. Instead, focus on getting actionable insights that can help your content flourish, by measuring its impact in a meaningful way.
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals.
To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.
Do links or brand authority truly correlate with ranking on the SERPs? This study of the first 20 organic results for every MozCast keyword suggests that yes, they do, but with some important considerations.
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In today’s Daily Fix, Moz specialists show you how to create clear, insightful reports that you can easily share. These reports cover all the key elements of SEO and can be customized to suit your needs.
![Performance as a Ranking Factor: The State of the Web and Core Web Vitals [Part 3]](https://mza.seotoolninja.com/images/blog/banners/MDES-1122_PMB_Blog_Announcement_Blog_1180x400.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618868967&s=9f3ac8335eb39d38a711efa35ac6b70a)
Are Core Web Vitals correlated with rankings? If so, is that any more true than it was before the Page Experience Update? In the third and final post of this series, we’ll see what the data tells us about the relationship between CWV metrics and organic ranking performance.
In the second post of his CWV series, Tom discusses a critical issue he believes may have undermined Google’s ability to introduce Page Experience as a major ranking factor: flimsy metrics.
![Are We There Yet? The State of the Web & Core Web Vitals [Part 1]](https://mza.seotoolninja.com/images/blog/banners/search-engines-5511dd3_2021-03-16-234253.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615938174&s=ddb84bb5ae2e4e0bb2eac5516d14e77f)
In part one of a new series on Core Web Vitals, Tom explores what has gone wrong with Google's new metrics, where we stand now, and why you still need to care.
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!
The key to good reporting is making sure your data elicits the thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.
Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.
Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation.