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In SEO, Do You Get What You Pay For?
Rand Fishkin

In SEO, Do You Get What You Pay For?

Search Engine Optimization has been described as an art, a science, a practice, an abomination and a career by those in and around the industry. But, to most outsiders learning about the practice for the first time, SEO is primarily seen as a service that professionals provide to clients. Although I'm often in the professional seat, I have become a client of many well known SEOs and secondary p...

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Link Data at the Search Engines
Rand Fishkin

Link Data at the Search Engines

A thread from surfdude (Vaughn of the famous One-Pagers) has a thread at SEOChat on the value of link data fomr the search engines and the reliability of the numbers therein. He notes that as you drill down to the end of the listing results, the number of results reported by the search engines changes (at Google, Yahoo! and MSN). I...

Bumvertising
Rand Fishkin

Bumvertising

This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....

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Dirty Tricks at the DMOZ
Rand Fishkin

Dirty Tricks at the DMOZ

I watched a nasty trick take effect at the DMOZ today. Apparently, unscrupulous editors have been getting more and more black hat about using particularly clever techniques to foil their competitors who are listed at the directory. This particular technique came to me via an online acquaintance whose name I promised not to mention. This editor's technique, as he controls some real estat...

Digging up Dirty DNS Deeds
Rand Fishkin

Digging up Dirty DNS Deeds

SamSpade.org has a fantastic collection of tools for digging up everything from falsified IP addresses to browsing the web anonymously to checking traceroutes, running whois and reverse lookups and much more. The site's super-clean, minimalis...

Katrina & the SEO World
Rand Fishkin

Katrina & the SEO World

Hurricane Katrina has taken a devastating toll on the gulf states of the US and the people who lived there. The SEO world has responded with a variety of donations and contributions, as well as threads, posts and information relating to the subject. DazzlinDo...

Great Books for Webmasters
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Great Books for Webmasters

Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...