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A Little Bit Naughty
Rand Fishkin

A Little Bit Naughty

Google's SafeSearch feature doesnt' strongly affect most of us in the non-adult industry, but I came across a fun little tool yesterday that I thought was worth mentioning. Monzy's UnSafe Search is a play on Google's adult filtering and conducts a search at Google with SafeSearch on and off, then filters out those results that...

Librarian's Directory
Rand Fishkin

Librarian's Directory

The two groups most commonly associated by search engines as being interested in things like link data and information retrieval technology, outside of their own engineers, are librarians & SEOs. The first group are typically lauded while the second receives both internal and external...

Visiting Bad Neighborhoods
Rand Fishkin

Visiting Bad Neighborhoods

Cygnus, over at SEOChat, posted a thread back in July that has quickly become one of the most popular and visited threads of the summer. Delisted Sites? poses questions about many recently dropped sites at Google from a variety of sources. I was lucky enough to have some private ...

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Throwing Out the Book on SEO!
E

Throwing Out the Book on SEO!

OK... It's a new day in my office. I am changing my focus away from the standard SEO optimizing stuff and instead putting my focus where it really belongs - getting site visitors to embrace my site. Let's call this SEO for SITE VISITOR ACTIONS. I think that the search engine...

Unconventional Link-Building Ideas
E

Unconventional Link-Building Ideas

Everybody talks about recip link trades, directory submission and buying links. How about let's share a few unconventional link-building ideas here. I'll give you my best three and if every person who reads this adds just one more we will build one of the best collections on the web. Ask for the Link: If you have content that people will link to naturally then plant a seed in the mi...

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Thinking about Off-Topic Links
Rand Fishkin

Thinking about Off-Topic Links

So-called "off-topic" links, those which are not directly related by subject matter on the linked-to page, have been getting some bad press lately. One of the problems with rejecting the idea of off-topic links from a search engine's perspective, is that the index of WWW would be unspiderable if they didn't exist. Besi...

Cross Marketing on Your Website
E

Cross Marketing on Your Website

I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...

Graph Showing Sandbox Exit
Rand Fishkin

Graph Showing Sandbox Exit

The disgust blog has an entry from several months ago on a site's exit from the sandbox via a 301 re-direct to a new subdomain at an existing TLD. Pretty stark evidence of the box's effects and a good solutiong for those in desperate need of a way out. Here's the ...