How should directories be set up on ecommerce?
-
I have a ecommerce site. I am trying to figure out the best layout for my directories. Here are my two options.
Option 1. - Each directory in root domain.
Carrying Cases - plastic.com/carryingcases/
Case Type - plastic.com/casetype/
Specific Product - plastic.com/sproductOption 2 - Put them in subdirectories
Carrying Cases - plastic.com/carryingcases/
Case Type - plastic.com/carryingcases/casetype/
Specific Product - plastic.com/carryingcases/casetype/sproductI know this is a very basic question but I am looking for the right answer. I keep getting conflicting answers from different sources.
-
It depends a bit on the depth and breadth of the products/categories you've got, but assuming the site has only a few dozen categories and maybe half a dozen brands/types, I'd go with option 2 and use subdirectories. They can help you in your analytics to sort and see what's happening in specific areas, can show up in Google with the category > subcategory delineation in place of the URL (which can help enhance CTR), and provide more detail (and a tiny bit more keyword relevance) for anyone looking at the URL in a browser, in email, in social media, etc.
However, I'd stop before going overboard, e.g. site.com/laptops/thin-light/samsung/series-9 is fine, while site.com/laptops/thin-light/black/gray-highlights/samsung/series-9/make140/model2334 is not Use good judgement and you'll be fine!
This post is still a reasonably good reference: http://www.seomoz.org/blog/11-best-practices-for-urls (though I should probably do a rewrite sometime soon)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have an eCommerce Site with in some cases, 100s of versions of the same product. How do I avoid "duplicate content" without writing literally 100s of unique product descriptions for the exact same product?
For instance, one item where the only difference is the Sports Team Logo is different, etc... or It comes in a variety of color Variants. I'm using Shopify.
On-Page Optimization | | pstone291 -
How many css and Javascript on ecommerce site?
Hello, I want any tool which seach css and javascript of whole ecommerce cite? Please suggest. Thanks! Dev
On-Page Optimization | | devdan0 -
Correct .htaccess settings for canonical url?
I want to forward all urls to http:www.mysite.com but am a little confuse because I am getting duplicate content error: Pages with Duplicate Page Content as of Jan 15http://titanappliancerepair.com/ 1 duplicatehttp://titanappliancerepair.com 1 duplicatehttp://titanappliancerepair.com/index.html 1 duplicate*****************************************************************What should I put ion htaccess file so I can forwardhttp://titanappliancerepair.com/index.htmlhttp://titanappliancerepair.comhttp://titanappliancerepair.com/to http://www.titanappliancerepair.comor what is the correct way to do it?I'm confused because when I enter http://titanappliancerepair.com/ in browser it showshttp://titanappliancerepair.com so how can it be considered duplicate content?.Can someone help?I have godaddy and they have gave me this code to put RewriteEngine on
On-Page Optimization | | webbutler13
rewritecond %{http_host} ^coolexample.com [nc]
rewriterule ^(.)$ http://www.coolexample.com/$1 [r=301,nc]What is correct?0 -
Nice looking ecommerce menus with featured product categories - bad for SEO due to duplicate content?
My ecommerce website has menus which contain 'featured product sub-categories'. These are shown alongside the other product sub-category links. Each 'featured product category' includes a link, an image (with link) and some text. All menu content is visible to search engines. These menus look nice and probably encourage CTR (not tested!) but are they bad for SEO?
On-Page Optimization | | Coraltoes771 -
Duplicate eCommerce Product Descriptions
I know that creating original product descriptions is best practices. What I don't understand is how other sites are able to generate significant traffic while still using duplicate product descriptions on all product pages. How are they not being penalized by Google?
On-Page Optimization | | mj7750 -
How do you avoid getting hit for too many links with an ecommerce site?
On my campaign for www.fourcolormagnets.com one of my warnings was "too many on-page links". Is there any thing to do for ecommerce sites? and also, my page www.fourcolormagnets.com/rectangle-sizes.php is listed as having 744 links but, I count nowhere near that number. And idea where this comes from?
On-Page Optimization | | JHSpecialty0 -
Canonical Tag for Ecommerce Site
My client has an ecommerce site with over 1,000 products. We have a ton of duplicates because of how their ecommerce system handles product pages. Each time a new product is added, there is a default product page created (/product/12345-product-name.aspx). Each time that product is added to a specific product category, another, separate URL is created (/product/office-chairs/12345-product-name.aspx). The site has over 1,000 duplicates (at least one for each product) because of how the ecommerce system structures URLs. We are unable to have unique content on /products/12345-product-name.aspx and /product/office-chairs/12345-product-name.aspx because both pages pull from the same database. Their webteam informed me that they can't implement canonical tags on individual pages, they must be dynamically added to the site all at once. Thus forcing me to choose all of the default product pages as primary URLs. Both types of URLs are getting indexed and the product URLs that were added to the categories are SEO friendly so I'm leary to eliminate one or the other with a canonical tag or a no index. Suggestions?
On-Page Optimization | | DynoSaur0 -
Is having the word catalog in an ecommerce site url detrimental to seo.
IS: www.example.com/catalog/category%/product% better than www.example.com/category%/product% category and product are dynamic values that change with the diff. categ. and products displayed while catalog is constant.
On-Page Optimization | | no6thgear0