Keyword Difficulty on Local Searches
-
I have got a site targeted for a New Zealand audience. The site is about property in Australia. The SERP for the keyword "real estate australia" is dominated by .com.au domains which are obviously set for Australia.
Does google give .co.nz domains priority in the SERPs for New Zealand or are .com.au and .co.nz domains treated evenly for New Zealand based searches?
http://www.google.co.nz/search?q=real+estate+australia&pws=0&gl=NZ
Would a .co.nz domain have higher priority in this SERP?
-
Thanks Alan
-
Well no one really knows for sure, but having a .nz website gives you a better chance with nz users, but it is only one signal. It does not mean that you will beat all .au sites, but if all other things are equal you will get the nod.
-
Thanks Alan
yeah, they surely would have big big budgets and are clearly very authorative as they totally dominate any property search with australia in it. I would just like to know a little more on how the algo works in this case.
-
I would assume that for NZ users .nz would have a advantage, but real easte is very compeditive, and the .au domains will have all other things in their favour.
I am in Australia and i know that realestate.com.au and domain.com.au and teh like have very big budgets
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am based in the UK. I want to appeal to a UK and US market. One of my keywords is 'generalised' which gets way more traffic in my keyword phrase when spelt with a z and not an s. What do I do?
Hi folks. I am based in the UK. I am about to launch a new blog, and I want to appeal to the UK and US markets. One of my primary keywords is 'generalised', which gets way more traffic (as seen using Moz's keyword tool) in my keyword phrase when spelt with a z and not an s. What do I do? Any guidance would be great. I note this has been discussed before, but seemingly without a conclusion. I would really appreciate any help you can provide.
International SEO | | Nobody16165422281340 -
International targeting search console, why did my rankings dropped?
hi reader, i changed the settings in console to USA, since then my rankings have dropped. my current data center or host is is Asia singapore, i am changing that USA this month question is, am i too late? or tageting should be done after changing ip address
International SEO | | maria-cooper90 -
Need help with search results for US site for a compnay that has many international sites
I am tasked with optimizing a US site for a company that has many international sites. Currently, if you search for just the main company name and don't include "USA" in your search, it won't even give you the US site on the SERP. It displays the Italian, French, etc etc sites - even though I'm searching on Google in the US with a preferred language of Engilsh. Unfortunately I don't have any control over the other sites, only the US one. Is there anything I can add to the US site (aside from setting the country code in GSC) so that when someone searches from within the USA, they get the US site and not all of the other ones? thanks!
International SEO | | SEOIntouch0 -
How well does Google's "Locale-aware crawling by Googlebot" work?
Hello, In January of this year Google introduced "Locale-aware crawling by Googlebot." https://support.google.com/webmasters/answer/6144055?hl=e Google uses different crawl settings for sites that cannot have separate URLs for each locale. ......... This is basically for sites that dynamically render contend on the same URL depending on the locale and language (IP) of the visitor. If e.g. a visitor was coming from France, the targeted page would load in french. If a visitor was coming from the US the same page would load in English on the same URL. Does anyone have any experience with this setup and how well it works? How well do the different versions of a page get indexed, and how well do those pages rank? In the example above, does the french content get indexed correctly? Many thanks!
International SEO | | Veva0 -
Webmaster tools - a drop in Views and Searches
Hi everybody I'm experience a very odd thing in Webmaster Tools (and Google Analytics). 4. March I can se a drop of views from about 2000 views a day to 250 views a day and the days thereafter they views are close to zero. Also some of the search term looks weird after this and is terms like w www.youtube.com, youtube musicas and youtube i put a spell on you, placing them in SERP in top 10 and refering to our /Youtube site (which is a blank site with no content). 5. March we got some new content on our site regarding danish flyers, and even though Webmaster Tools shows that our views are close to zero, Google Analytics shows an increase of trafic to our site from search terms from about 150 visits 4. March to about 600 visits 16. March. So what Webmaster Tools shows about views do not make any sense to me and especially not why we would rank on the term Youtube. I have also searched on some of these Youtube search terms and I can't see us ranking in SERP on these terms in top 10, but in Google Analytics I can see that we have got visits on these Youtube search terms. The domain we are using is an old domain that hosted an e-mail and chat site and I am a bit worried about the external links to our site. But the external links that Webmaster Tools and Open Site Explorer shows I don't see as bad links and the site has not had anything to do with Youtube clips. Our site is a https site - I don't know if that could have anything to do with it? So I'm really puzled about why Webmaster tools says our Views have dropped to zero, why Google Analytics says there is an increase of trafic from search to our site and what Youtube search terms have to do with our site?
International SEO | | Bulpen0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
International SEO: best practices for local variants of the same language?
We are translating our site into 17 different languages, including local variants of the same language (i.e. Mexican Spanish and Spain Spanish, Canadian English and British English, etc). Should we add all of these local variants to our site? We don't have the marketing / link building budget (or business need) to put these all on separate ccTLDs, so we are using country-specific subfolders instead (example.com/es/). The translations will be of exceptional quality. Our main goal is to pull in some additional traffic from these translations. If we add these local variants, do you think we can expect to see traffic from these different countries (additional traffic from Canada, England, etc)? Any advice / input would be appreciated.
International SEO | | nicole.healthline0 -
Using Javascript to alter ONE or TWO keywords in International Site
Hi, What is the best way to target a language that has slight variations in it without actually targetting specific countries? Scenario: Ecommerce site that sells mobile phones in Spanish, initially created to target Spanish from Spain. We call a mobile phone a "movil" Now we want to target LatinAmerican users, which also use Spanish with variations, the most notable being mobile phone called "celular". We don't want to create specific sites via new ccTLDs, nor subdomains, no directories for each new country, and we want to avoid having two sites - one for spain, one for latinamerica- given that the only major difference is we say MOVIL in spain and CELULAR in LatinAmerica. What is Googles take if we simply decide to modify THAT specific keyword in each page where it is mentioned? Either by: a) Server based. IP Detect. that is, render the page with either one or the other term b) Javascript based. i.e. Have BOTH terms on all pages but using Javascript show/hide according to user preferences. c) Display the keywords with different font sizes/emphasis, depending on the visitor. Any ideas?
International SEO | | doctorSIM0