Site Stucture Advice - Keyword Dillema
-
I am creating a new site and am looking for some advice on how to structure the site
Using Google's keyword search tool it seems like I have a dilemma in that about 50% of the keyword pairs are contained in 10 keyword pairs that are similar
The first two pairs have about 49% of the traffic and only differ between plural / singular, not quite sure how to handle that, or if google has a method to make these more or less synonomous
The last 8 pairs are roughly similar in distribtuion
As an example (not my case, just for visualization)
Mountain Bike Classes
Mountain Bike Instruction
Mountain Bike Workshops
Mountain Bike Training
Etc ... which all more or less give the same results (yes some difference but they all deal with learning how to ride a mountain bike, again this is not my exact case, don't care a whit about mountain bikes
I don't see giving each of those kinds of pairs their own page since the content would be pretty much the exact same, making it substantially different would also be problematic (if I am thinking about this correctly)
I have a clean slate to work with from a site perspective so I am wondering how people here would, or better yet have handled similar situations
-
The mountain bike examples were just for illustration, the actual keywords are different than described but the principle is the same.
Actually I did use PPC research, and they pretty much bring up the same content (slight, very slight variations but in general they could be considered the exact same market segment )
So I guess other than splitting the results I will just grab the top performer that I think I have the best chance at getting good results with and maybe PPC the others if it makes economic sense.
Thanks for the answers.
-
Singular and plural are (more or less) synonymous.
Regarding your main question, I would try to make sure that there was no subtle difference in user intent that you might have missed.
To use the example that you give someone looking for "mountain bike training" might be more interested in formal training than someone looking for "mountain bike workshops" while someone seeking "mountain bike instruction" might only want to attend a single session . It might even be worth testing some theories out using PPC.
You could also consider branching off slightly from the keyword tool's suggestions. Again using the example you give you could create a page about mountain bike instructors - possibly optimising it to the term "mountain bike instruction", using it to write relevant content but with a significantly different angle to your other pages and also as a way to build relationships with the community of mountain bike instructors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
On-Page Optimization | | Timberwink0 -
Why do some Keywords collapse in SERPS?
I've been working my way up SERPS with some fairly uncompetitive keywords and have been comfortable with them in the 5-10 range. This week I have watch a number of them drop back to the mid 50s. Why?
On-Page Optimization | | Zippy-Bungle0 -
Same keyword for almost same content
Hi all! my site deals with a concept called "motivation" in two different categories: motivation for teachers (related to kids) and motivation for parents (related to kids all well). These two categories (in different pages and in different menus) deals with the concept through different perspectives. BUT the keyword to optimize the pages is the same. Due to the structure of the web I've been given I am in this position. I can't redesign the web (I'm not allowed to do it). Any solution related to the keyword? Should I maybe optimize one page with the keyword and in this page have a link to the other not-optimzed page?Any ideas? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
"irrelevant pages of a site"
Hi there! Some pages of my site like "contact" or "registration": Should they have a title and a description tag? They are pages that I don't want them to be shown in the SERPs....Could I be penalized by google If I don't do so? The SEOMOZ crawling tool warms me about this issue (to short titles, no meta-description tags....) Many thanks
On-Page Optimization | | juanmiguelcr0 -
What are your thoughts on keyword density?
Useless metric? Good as an indicator, but not of any real value? Best way to judge how well content is optimised? I've heard all kinds of opinions, what's yours? Thanks!
On-Page Optimization | | underscorelive0 -
E-Commerce Site - Duplicate Content
We run an e-commerce site with about 250,000 SKUs. Certain items, such as a micro USB car charger, will be applicable to several different phones. Example: http://www.wirelessemporium.com/p-165787-samsung-galaxy-proclaim-illusion-sch-i110-heavy-duty-car-charger.asp http://www.wirelessemporium.com/p-165856-sony-xperia-ion-4g-lte-att-heavy-duty-car-charger.asp As one can imagine with so many items, unique content for each item description page can be a challenge. What would be the best way to address this on a large scale?
On-Page Optimization | | eugeneku0 -
Seeking URL Advice
Hey Moz Community, I'm looking for some URL structure advice for a new directory of a website. We're trying to rank for the term 'internships abroad in <country>'</country> We have roughly 100 pages targeting specific countries. Right now the URL structure is www.gooverseas.com/internships-abroad/china, but some of my colleagues believe this structure would be better: www.gooverseas.com/internships-abroad/intern-in-china. I personally prefer the shorter structure, but we couldn't come to any agreement so we thought we'd pose the question to the community. Any thoughts? Thanks!
On-Page Optimization | | dunklea0 -
Sister Sites or Joint Family?
A large News Media Group has a Tv Channel, print newspaper, radio channel (for music primarly) and an online website that includes the newspaper content and other original content in different media. My question is, is it better to have independant websites for these different mediums or have all the content on one big website. Currently the newspaper and blog are online as one whereas the radio channel has its own website and the television has its own. So should we maintain sister sites and cross link to each other or have one big happy family under one house? Best, Rishad.
On-Page Optimization | | RishadShaikh590