Choosing the right keywords
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With the Pro tools at SEOMoz, how do you know if your going after the right keywords on your website and do any of the tools suggest keywords you should be going after?
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I see what you are thinking but take it as an investment, if you calculate witch keywords convert you will be able to rank for them. SEO takes time and why put a lot of work into ranking for bad keywords?
And if the keywords dont convert you could look into that and change the page so that you do convert.SEO is just wasted time if you dont convert! Site structure, navigation and user experience should come first. Adwords is great for finding you and then position spesific pages to rank.
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I don't even use Adwords anymore. The problem with Adwords was it costs abotu 80 cents to 1.10 per click. I am selling a book and the profit margin is only a few dollars. So unless 100% of the people who clicked on my ads purchased the book, it was seriously ripping into my ROI
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In addition, look at what keywords are actually converting in your Google Adwords Campaigns. I didn't know what my keywords were until I saw what people were converting on Adwords.
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It's not on SEOmoz, but I use Google's Keyword tool - https://adwords.google.com/select/KeywordToolExternal - and Google Insights to see which keywords get the most monthly searches. If your field isn't super competitive, go after the highest traffic keywords first. If there's a lot of competetion you may want to start with the more specialized, less competitive keywords first.
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Related Questions
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Difference keyword tool and related topics
Hello, Can someone explain me the difference between those 2 ? Because to me they are very similar. Thank you,
Moz Pro | | seoanalytics0 -
Occurrences of Keyword - Report card
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Moz Pro | | summer3000 -
Does Keyword Tracker rank eBay links as weaker competition than they actually are?
This might be a confusing question but hopefully I can explain it well enough and someone is able to understand where I am coming from. I have used the Keyword Analysis Tool to search the keyword "alice in wonderland fancy dress", the results come back saying that the competition for this keyword is 24%, which I consider to be pretty low. When I look at the Page Authority, Page Linking, Domain Authority and Domain Linking of each site which rank in the top 10 for this keyword I see that places 4 - 7 are taken by eBay links. I then look at the bottom three places (8 - 10) and although their Page Authority and Page Linking is not very high, their Domain Authority and Domain Linking is reasonable. Based on the results I have seen for other keyword, who's overall competition % was higher than 24%, I thought to myself that these bottom three links were actually quite strong, which made me ask the question "why has this keyword got a competition % as low as 24%?". I then wonder whether it was because the Keyword Analysis Tool ranks the eBay links as weaker competition than they actually are? My question to you guys: Does Keyword Tracker rank eBay links as weaker competition than they actually are? Or can anyone explain why the competition % for this keyword is so low but the bottom three links are actually relatively strong? And how do the eBay links rank higher than these bottom three links? Yes the eBay links are relative to the keyword but these eBay links are ranking higher solely on the fact that the Domain Authority is so high and have very little SEO in relation to the keyword, does Google not recognise that the bottom three websites would be more beneficial to customers than the eBay links? And if the eBay links are ranking so high solely on the fact that the Domain Authority is so high then shouldn't they be in the top 10 for almost every product related keyword? Thanks in advance.
Moz Pro | | conor10050 -
Can you highlight a list of keywords in reports?
Hello all, My client recently asked me if there was a way to highlight a specific list of keywords to put on the first page of every report. These would be the highest priority keywords that we would always want to know the status of for his site. In the reports section, I am only seeing options for organizing the keywords by rankings improved/declined and comparing to competitors. Would anyone know how to label/categorize this list of keywords and then produce them as part of the monthly reports? Thank you,
Moz Pro | | Level2Designs
Daniel0 -
Can you export a keyword rankings report with the keywords listed in order of ranking ?
My keyword ranking report shows the results all jumbled. I can put them in order when viewing the report online, but when I export it , the results go back to all jumbled rankings.
Moz Pro | | jlane90 -
Can I rely on Keyword Difficulty tool?
I just ran into a problem that I hadn't expected. Testing the Keyword Difficulty I saw the results contained a result for a page that has Domain Authority=1 and Page Authority=1. As a result, Keyword Difficulty was reduced (compared to last month), which may actually be reversed if the site is crawled. Sadly, I didn't run the report on the figures as it was a small project. Questions: Can I rely on results shown by Keyword Difficulty? Are results where Domain Authority =1 are used to calculate Keyword Difficulty? If so, why is that? Is there any difference between a page that has received no links and a page that OSE/Mozscape has no link data for? The problem Using the Keyword Difficulty tool, I found swings of up to 14% in Keyword Difficulty (between Oct -Nov). Dr Pete may suggest that this is because of changes in Google's index ( http://www.seomoz.org/blog/a-week-in-the-life-of-3-keywords ). However, It would be helpful to have a figure for Keyword Difficulty that isn't affected by the gaps in the Mozscape data. The (bad) solution You can mirror something close to Keyword Difficulty using: =(Sum of Page Authorities + Sum of Domain Authorities )/20 Right now, I have resorted to manually calculating keyword difficulty. I use the SEOMoz Page Authority & Domain Authority figures and a quick splash of Excel SUMIF and COUNTIF. I find the results don't look as 'easy' when I can ignore results where the data is unknown (PageAuthority=1 & DomainAuthority = 1). Background Info One result I still have a report on is for the phrase [fixing your business puzzle] using US Results on Google. For the specific result, I found the additional information about the site: DNS lookup shows the domain was registered in 2010
Moz Pro | | Darroch
Archive.org shows no records
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Google showing No links
Robots.txt file seems fine
No Sitemap.xml0 -
Is there a keyword suggestion tool available in the SEOMOZ suite of tools?
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Moz Pro | | webestate0 -
Keyword tool: SEOMOZ spacific month ? vs adword tool 12 month average but same data ???
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Moz Pro | | n-media0