Should a site run it's own affiliate program to get inbound links?
-
I've recently signed an ecommerce client who runs their affiliate program through Commission Junction. If they were to bring their program in-house and eventually get all those affiliate links pointed to their domain, would those links be counted?
-
Agreed. If your client has an account with Commission Junction, then they likely have a product or service with good volume. The DIY affiliate programs are good for new or smaller sites that don't have the volume for a service like Commission Junction.
Best,
Christopher -
The short answer is yes, it could have an SEO benefit but I would think carefully about the impact on the affiliate campaign.
The major advantage of being on a major affiliate network is the access to thousands of affiliates, some very large ones. If you took this is house you would need to put a lot of resources into recruiting new affiliates and even then you might not find the quality of affiliate you would get on a major network.
If you took it in house there is of course the tracking, admin and payment side of the affiliate setup to consider, implement and apply resource too as well.
If you (or your client) is serious about the affiliate campaign then I doubt you would improve it by taking it in house.
-
Yes, if they bring the affiliate program in house, some links may be counted. If you use a third-party affiliate app, some of them support SEO (perhaps for an additional cost). Also, keep in mind, the affiliates choice of banners ads vs text ads may affect link juice as well, assuming you decide to make text ads available.
Best,
Christopher -
Affiliate programs are designed to get traffic and sales, not improve search engine ranking. The affiliate generally redirects the link through their own domain with a meta refresh, pretty links or some other method to cloak and protect their affiliate information to ensure they get credit for the referral.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What will the SECOND link from a site do for me
Say I have an opportunity to get another link from a high authority site that has already linked an important article from me (a page I REALLY want to rank well). Now a month later, they are interviewing me and asking what I'd like to link. I have plenty of good content I can offer, but I really want that page they already linked to to climb a bit in the rankings. So my question is, how is that second link best spent? Would linking to the same page give it a boost? Or does Google see it as "oh. Another link from the same domain. Yippee." Would that link do more for a different page on my site at this point?
Link Building | | cbrant7770 -
Is it worth it to get links from my suppliers?
Hi, I run a Lawyer lead gen site. I could get links from like my bookkeeper and accountant but is it relevant? Let me know what you think.
Link Building | | RafeTLouis0 -
Getting links before launch
I'm lunching my site in a month and a half, should I start getting links for my domain? (I allready own it
Link Building | | amielsosa0 -
Article distribution do's and dont's
I recently spent the day writing 2 400 word+ articles and have submitted them to x1 article directory. I want to know if it is ok to submit the same articles to more article directorys?
Link Building | | Deanknight0 -
Over 47.000 inbound links from one site - can it hurt my rankings?
Im currently having some banner commercials on a relatively large Danish forum. I talked the forum owner into maing the banner "dofollow" so i could get the "juice" from the site, however im in doubt if this is good or bad for my SEO. Webmaster tools is telling me that i now have over 47.000 links from this forum. it seems like a Lot of links considering that i only have external links from about 5 other sites and the fact that my site is quite new. It seems like my site is not ranked very good yet(as mentioned in another question). I hope someone has some input 🙂 Best reguards
Link Building | | Havalina0 -
Observation on Linking to other sites
Hello, I have a blog for one year now and in the overwall is going great. In all this time it was an awesome way to discovery some SEO mysterious and learn with experience wich in my point of view is the best way to do it. Now my observation is about links to other sites and what does that do. At the present I have about 35 keywords in the 3 first places in Google, bing e Yahoo. All good. I notice that the posts that I have links (dofolow) to other sites are performing better then those ones that only have internal-links. And Its curious that this change as starting to surface in Dezember of 2011. Now the confusion is about the SEOmoz observation towards external links. "You should avoid having too many (roughly defined as more than 100) hyperlinks on any given page. When search engine spiders crawl the Internet they are limited by technology resources and are only able to crawl a certain number of links per webpage. In addition, search engine algorithms divide the value of some popularity metrics by the amount of links on a given page." Now hell with this observation I say. Its working for me and for now on I will actually apply this SEO strategy when Im talking about a subject in a post:) What do you guys think? Whats your experince on this? Regards, Pedro M Pereira
Link Building | | PedroM0 -
What's your strategy for guest blogging?
How long? a.) 500 words b.) 1000 words c.) As many as I need to get a link How good should it be? a.) Digg/StumbleUpon worthy b.) A decent article that the webmaster wouldn't mind posting. c.) Good enough for a link Who should you go for? a.) Go big or go home! High authority b.) Start small Other thoughts and strategies?
Link Building | | 10JQKAs0 -
When rebuilding a site, when should you start building links?
We are in the process of completely rebuilding our web presence. We went ahead and started a blog using Hubspot while we are redesigning everything and writing all new content. The new site will be live in early August. The question is when do we start making a big push with Linkbuilding? I am currently trying to promote the Blog but I'm wondering about linkbuilding for the rest of the site? Do we wait until the new site is live or do we start doing it now? The new site will be completely different from the old site?
Link Building | | emcadoo0