How can I rank couple of pages to a specific geography ?
-
Hi guys,
I have a pretty good success in many of my keyword on google US. We are a multi-country company and would like to get better ranking on all these countries. I know it's a long run and we need to by patient to get the rank desired. We are getting the slowly, bu surely.
In the next couple of months, we will be attending a conference where we will have a booth and we would like to conduct a campaign to invite customers to join us. My question is : Is there an efficient way to have just couple of pages on our web site that could potentially rank fast on a specific geography ? Europe is my target audience ( France an UK ).
If you have any advice, I would appreciate.
Best regards,
-
Actually you do not necessarily need to redirect. Hiring a new domain, hosting in the target country, giving the distribution meta is the most you can do. If you purchase a .fr or a .co.uk domain and you completely redirect it to the .com than it is pointless in my opinion as french content will never show up on the .fr domain and so with the .co.uk one. I am optimising for Hungary, when my keywords are not available with a .hu tld I often use .com or .info. I do not host my sites in Hungary. The language of the content and the links from Hungarian pages are enough but do note that we do not have a solid culture on internet, so reaching a position in the UK or France may be much harder. Maybe if you have a site with a lot of backlins simply having a separate folder for the french content is enough. I can not help you to decide whether to put a .fr to the end of the url, or to use a different sub like fr.site.com. Wikipedia uses the second so I prefer that maybe they are doing something right.
-
Well, I am using drupal as CMS, and I already have both language translated at the same location. It would be very complicated to have a duplicate web site/different domain and manage it.
So , if you are saying that I need a .fr and .co.uk, domain, is a simple redirecte will do the job ? I could potentially redirect the french content www.site.fr to www.site.com/fr ?
Is this the right way of doing it ?
-
Just as I would have said
-
Hi there,
Nope, a duplicate website can be avoided. For the French version, you could have a totally separate website, with the content in French. No need to redirect the site, it could be hosted in France as a separate website. As the content would be in a different language and hosted in a different country, it wouldn't be duplicate so long as it's with a reputable hosting provider and truly is in French.
Alternatively, you could host the whole website on the one .com domain, providing different languages within the one website. Content Management Systems can certainly help, http://www.episerver.com/en/Products/Content/ can provide websites in different languages.
However if the content is to be different, not just a translation, then you're better off hosting a completely separate website in each country that you choose.
Regards
Simon
-
Does it mean I will need to have duplicate version of my website ? if I redirect my french domain to mys .com domain, should this be enough ?
Best regards,
-
Hi Marc
That's a good answer by Zsolt.
I'd just like to add that regarding the French domain, it would be an idea to host the website on the French domain with a Hosting Provider that's based in France. The physical location of a website (usually determined by the IP address) can help with geo-targeting.
Regards
Simon
-
Best way to rank in France is to write French content, hire a .fr domain and obtain freanch links. For the UK English content is good, If you have a multinational tld like .net .biz is good as well, if you have .us you can consider buying a .cu.uk. What is important to obtain links from English sites, you can find English directories on this site somewhere: http://www.seo-expert-services.co.uk/ (I have never used them so far). Another thing to add a meta distrubution content="global" to your page.
I don't know what you are dealing with exactly but you can also consider adding geographical data to your search querries ex: not simply business solutions but business solutions uk or london or so. Look for what is being searched.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do hreflang attributes affect ranking?
We have a site in English. We are considering translating the site into Dutch. If we use a hreflang attribute does that mean we have to create a duplicate page in Dutch for each English page, or does Google auto-translate? How would duplicate pages, even if they are in a different language, affect ranking?
International SEO | | Substance-create0 -
Best way to improve USA rankings on .co.uk domain?
I have a client with a .co.uk domain. They currently rank #1 in 13 our of 14 keywords for UK. They rank #1 for the majority of the terms in the USA but want to improve on them. What would be the best route?
International SEO | | TomKelly0 -
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Why Google is not indexing each country/language subfolder on the ranks?
Hi folks, We use Magento 2 for the multi-country shops (its a multistore). The URL: www.avarcas.com The first days Google indexed the proper url in each country: avarcas.com/uk avarcas.com/de ... Some days later, all the countries are just indexing / (the root). I correctly set the subfolders in Webmaster tools. What's happening? Thanks
International SEO | | administratorwibee0 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including moz.com, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
Poor Google.co.uk ranking for a UK based .net, but great Google.com
I run an extremely popular news & community website at http://www.onedirection.net, but we're having a few ranking issues in Google.co.uk. The site gets most of its traffic from the USA which isnt a bad thing - but for our key term "one direction", we currently don't rank at all on Google.co.uk. The site is located on a server based in Manchester, UK, and we used to rank very well earlier this year - fluttering about in position 5-7 most of the time. However earlier this year, around July, we started to fall down to page 2 or 3, and at the start of this month we don't rank at all for "one direction" on Google.co.uk. On Google.com however we're very strong, always on page one. We're definitely indexed on .co.uk, just not for main search term - which I find a bit frustrating. All the content on our site is unique, and we write 2-4 stories every day. We have an active forum too, so a lot of our content is user-generated. We've never had any "unnatural link building" messages in Webmaster Tools, and our link profile looks fine to me. Do we just need more .co.uk links, or are we being penalised for something? (I can't imagine what though). It certainly seems that way though. Another site, "www.onedirection.co.uk" which is never updated and has a blatant ad for something completely unrelated on its homepage, ranks above us at the moment- which I find quite frankly appalling as our site is pretty much regarded as the worlds most popular One Direction news and fan site. We've spent the last few months improving the page-load times of our site, and we've reduced any unneccesary internal linking on the site. Approx 2 months ago we launched a new forum on the site, 301'ing all the old forum links to the new one, so that could have had an impact on rankings - but we'd expect to see an impact on Google.com as well if this was an issue. We definitely feel that we should be ranking higher on Google.co.uk. Does anyone have any ideas what the iproblems could be? Cheers, Chris.
International SEO | | PixelKicks0 -
Keyphrase ranking a geo-redirected site in Google
Hi all This is the situation. I have a client who runs a number of ccTLD sites (all exact match brand name domains), including a .com which they use for the US. This is a hair care product and due to Advertising Standards Authority (UK) restrictions, they cannot use a certain phrase to promote their products - 'hair loss' on the domain.co.uk site. However, in the US, there is no such restriction and can use wording this on the site. A brand name search in google.co.uk brings up .co.uk as 1st result and .com as 2nd result, so the .com is indexed in google.co.uk. Any non-US user visiting domain.com will be redirected to their ccTLD site. Here's my question - could I feasibly get the domain.com site ranking in google.co.uk for certain 'hair loss' based keyphrases, considering the fact that I can mention it in the copy on there but not on the domain.co.uk site. Would I need to remove any Geographic Target in the WMT account for domain.com? Or is this a form of Google cloaking and could see the site penalised? Thanks
International SEO | | Coolpink0 -
Will changing my host affect my rankings
Were moving our site from a UK server to an Australian server to benefit from hosting our site in our home country. The domain name is the same, the template and files are all the same so will we lose rankings at all when the website is moved? I plan on leaving the old website up there until the new website is cached. What considerations should we think of before we migrate? Cheers
International SEO | | acs1110