Web Strategy Conundrum
-
I run a business that offers eco friendly screen printing. Let's call it ECO SHIRT SHOP. We offer a specialized type of printing thru the website, then contract to printers throughout the US to execute the printing. (They each have their own distinct print businesses that they operate as well.) As of now we only divulge that we have print facilities in places like chicago, seattle, etc. but do not display addresses as we do not want to confuse customers.
By not displaying these addresses, I feel we are missing huge opportunities to be listed by services like Yelp, Google places, etc - consequentially losing highly convertible geography specific search traffic.
Ques: The print shops are open to us displaying facility address info, even somehow saying that Print Shop X prints for the ECO SHIRT SHOP network. I want to be transparent with customers and get more localized traffic, but don't want to confuse operations or give away business.
For all you strategy guru's out there, how would you handle this? I am at a cross roads, and how we move forward is hugely important for the future of our business.
Thanks, as always for your thoughts on this.
-
Thank you both for your thoughts...
I am all for helping out my printing partners. We have developed an extensive website with very solid product info. That's been our strength - and what drives a lot of long tail traffic for us.
My main fear is that if I simply post their addresses as OUR production facilities (which they are) I might in some way confuse the customer. Worse yet, have them of the mind that we are somehow trying to greenwash our business. I would like to be transparent without confusing the customers. Again, I'm happy to mention their names in support of this, just not sure the best way to do it.
Thanks again.... would love to hear more thoughts.
Peter
-
If you have one website, you will only get one location in google places. If you have more then one website you will split your ranking efforts.
I agree with Alan.
I would be helping my partners rather than treating them as competitors. Have you considered helping them with great content for your products? Or linking to them so people in their locality can find them more easily?
-
If you have one website, you will only get one location in google places. If you have more then one website you will split your ranking efforts.
do you post these prints to the customer or do they pick them up?
If you post they dont need to know where from
if they pick them up then showing the addresses will IMO get you more business than you will lose,as they will wonder why they cant know up front. Never give a customer anything to be suspicious about, getting a customer online is like trapping a rabbit, one false move and they are out of there.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is my content strategy focusing on the best vertical?
Help Mozzers! I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include: screen magnets window hangers outdoor metal art switchplates (outlet covers) The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+. I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
Branding | | localwork0 -
Consolidate to one robust web property?
I am new at my company. I was brought on to generate more leads via their websites. Although, they aren't letting me do what I think is best. So I need help convincing them. Can you please help me prove them wrong? We are an online reseller/distributor. We sell our products under one brand. We sell a wide variety of widgets that are manufactured by several different companies. We have 9 unique web properties and 50 landing pages. Each website and landing page is on a unique domain, design, and purpose. I would like to consolidate everything to one robust, e-commerce website that will reside on our primary domain. My bosses are convinced that more websites are better because it will prevent our competitors from ranking above us. We can "block" them from ranking on all the main keywords. They are also convinced that domain name plays a major role in SEO. But I've got that part covered What do you think?
Branding | | reusabletranspack0 -
PR Web Press Release for Links
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world? If so, what is the right way to take out the most value of a Press Release.?? Please advise, Morris
Branding | | PrintEZ0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Blogging/content strategy
While personal blogging & branding is pretty typical for those in a service/b2b industry, when it comes to CEOs/owners of retail businesses - not so much. We have a company blog right now that is heavy on company news and updates - and will be working towards being more informational/educational. But, in the meantime, it's difficult getting the ok to contribute to contributor based article/resource sites - such as http://smallbiztrends.com, since the business blog, by nature, is promotional. (our clients are both business & consumer) Assuming, we can generate enough content, my suggestion is to have the owner create a personal blog which will be purely information and educational, and use that blog to account for the owner's expertise and use those articles as means to get accepted as a contributor at highly prized sites. At the same time, we would still have a business blog that combines educations & company news/promotional. Does this seem like a sound strategy? or is it better to just build up the company blog as an educational resource. Will reputable sites be ok with an educational company blog?
Branding | | S.S.N0 -
Best strategies for alcoholic beverages online store
Hi, we are now creating an strategy for an online store that sells alcoholic beverages and also drinks to mix with them (for example for creating cocktails). The company is located in Spain and wants to begin selling in France. We are thinking of optimizing SEO of the online store, but it is a little difficult cause the description of drinks are really similar, and the inner text too. (Gin is Gin, and you can't describe many things about it. The brand changes, and also the bottle, but it is very difficult to describe a product like that) So we are thinking of creating a content marketing strategy and alsoa social community using facebook and twitter, and so on. As allways we are thinking of a blog and placing the contents there and then distribute then in social networks.... As the the products are alcoholic drinks, we thought that we could give people ideas and recipes of cocktails, and also to create videos about how to prepare those cocktails.But I am not sure about this strategy, specially about the video generation, cause as the products are alcoholic beverages, I am not sure about the policies of Youtube about that kind of issues. I tried to search on the Web and find nothing. This kind of content is for adults only? If so, should we create it anyway? Is it worth it? What kind of strategies will you apply to gain visibility for an store like this? I will apreciatte your comments and advices. Thank you!
Branding | | teconsite0 -
Social Media Accounts for International Strategies
Hi! we have a client that wants to begin doing business in Italy and France. As they don't sell directly to final customer, they need to generate brand awareness first in those market. We are thinking of a content marketing strategy. As they are a furniture company and they create a very nice product, we think we can work a lot with pictures and articles. We think that Pinterest, Picassa and flickair will all be very important for the strategy. For sure, we know they should create a Facebook Account for each country, but what happens with twitter, pinterest, flickair, youtube ...? Should they also create an account for each country? They are not a very big company, and I am not sure about if they would be able to generate enough content for each account if they have an account per country. What do you think? One account per country or can we avoid that for some social networks? Thank you!
Branding | | teconsite0 -
Mobile Web Apps
Our newspaper website has an extensive readership in the US, UK, Australia and UAE. Should we go for a mobile web app? Is that worth the investment considering the fact that you have to design different apps for different devices. Or does a mobile version of the website work fine? Also, are there any specific guidelines that you shoudl follow when designing web apps with regards to SEO? Also, if you could point out some good resources for getting web apps designed, that would be great! Thanks, Rishad.
Branding | | RishadShaikh590