Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps?http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
-
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps? http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
If so what is the new most important factor?
-
I read it as only really applying to on-site links. So if you have the same anchor text link on every page (like the side nav or footer) Google takes that into account (in a better way).
In general, you don't want ALL exact match anchors -- there was a WBF post on it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are ranking for unexpected industry keywords; not for the main keywords. What might be wrong?
Hi all, Our company falls into a SaaS industry LIKE seo. We used to rank for our industry keywords just like seo, seo software, etc... We have fallen out of rankings for these obvious top keywords with high search volume, but ranking for these 2 keywords like seo homepage and seo website. I think we have some strong ranking authority at Google by ranking for our industry keywords "homepage" and "website" which represents a very relevant site to the industry. But not sure why we are not ranking for top keywords. Any thoughts on this?
Algorithm Updates | | vtmoz1 -
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
Tick mark against Free Shipping text in SERP
In Google SERP I saw a tick mark before the text such as Free Shipping, Cash on Delivery, etc. These are part of the second line of the description shown in the SERP. Is this coming from micro data or from some feature within the shopping cart?
Algorithm Updates | | promodirect0 -
Keyword Stuffing - Where Do You Draw the Line?
I have a tax software website for which there a multiple pages that compete using different keywords. However, all pages but my home page have recently fallen out of the rankings completely and I really just don't know why. For instance, my page - http://www.1099pro.com/prod1099proEnt.asp - has the title keywords "1099 Efile Software | 1099 Software | 1099 Electronic Filing". When I run a Moz report on the keyword "1099 E-File Software" I get an "A" rating and it finds a total of 8 instances of the keyword. However, when I run a Moz report on the keyword "1099 Software" it finds a total of 26 instances of the keyword - still with an "A" rating. When I search the actual text/html there are only 6 instances of the keyword "1099 software" which leads me to believe that Moz/Google/Search Engines are ignoring the middle term in words like "1099 printing software" or "1099 e-filing software" and only picking up "1099 software". Is this supposed to be happening? Does anyone know why or how many terms can be ignored in that fashion? I used to have multiple landing pages in the top 3 results and now all of my other landing pages have completely fallen from the rankings even though I am not keyword stuffing and am providing unique & relevant content. If anyone has an idea as to why my rankings have dropped so drastically I would really appreciate it (I take no part in black-hat link building so that isn't the reason).
Algorithm Updates | | Stew2220 -
Rankings drop
Hi! Since the new Penguin rollout, we've seen rankings drop for http://www.leanonturkey.co.uk/ for the terms 'turkey recipes' (UK) and 'low fat recipes' (UK) from #4 and #15 respectively. This may be down to very strong competition, but I'm also concerned over the on-page content, which may not be detailed enough. Any tips would be much appreciated!
Algorithm Updates | | neooptic0 -
Severe ranking loss in a week
Hi all, I rank for around 40 keyword in the first and second pages in google.com.qa, this week im not even in the first 5 for all keywords on that search engine only. Adding to that also any keyword contains qatar on this campaign or my other website also lost position not less than 20! Normally i lose and gain 1 to 3 postions a week but this week it was scary. I thought i was pinalized but when i search for my website or site:my adress i find loads if pages. Any help ? Thanks for your time reading and answering
Algorithm Updates | | ali8810 -
HTML Not Validating META Title??!!
This seems pretty odd to me. HTML 5 is not validating lots of the typical META content - including, amongst others, the META title. This is typically seen as a standard 'must-have' for many SEOs, including the check-list on SEOmoz. Has anybody else had this issue? And of course, did you find a solution? Thanks, Mark
Algorithm Updates | | RiceMedia0