Yahoo Directory - Which Category?
-
I'm submitting a law firm's site to the Yahoo paid directory. The location of the firm is in a suburb of the large city for that region, and that suburb is so small that there is no option for it under Cities. Obviously, the client wants to target the large city, not the suburb they're located in. Wondering if it's OK to submit the site to Yahoo under the category of the large city if the business is not technically located in that city. The address is clearly listed in the footer and on the contact page. Might Yahoo reject the submission for that, or will their editors realize there's no listing for the suburb and allow it?
-
If you're competing on a local basis and not looking to rise up the serps for a general keyword then you may see some traffic from people searching the Yahoo directory for a local listing, so therefore, probably go regional.
If you're targetting specfic keywords and hoping this will boost your ranking, then I would probably opt for the generic category.
You can also request for the site to be placed in up to 2 categories after submission here;
http://add.yahoo.com/fast/change/
So, once you're in, submit the request to the category you didn't pick as well
-
If I went the shallow, generic route, the best category would seem to be:
Business and Economy > Shopping and Services > Law > Firms
but there are 7 pages and 123 listings in this category, most of which are all large, multi-city, if not international, law firms.
The firm I'm looking to list has only one office with a handfull of employees. While they would certainly like to get new clients throughout the state of PA, for me (and I'm still a rookie at this), the most realistic SEO approach is to target the local metro area, which already has hundreds of law firms to compete with.
That said, which would you recommend? The deep category in the small pond, or the shallow category for a small fish swimming with the sharks? I can see the value in both instances, but I just have no experience with this to make a confident decision.
-
I would see no reason why that would be a problem for Yahoo.
It's worth bearing in mind that you typically want your listing to be as shallow as you can get it in the directory as possible. Deep links don't have as much link juice passed to them and are also less likely to be crawled on a frequent basis.
Is there a more shallow generic law category you can put the site in rather than deep in the regional listings? (This is assuming you're seeking the seo benefit of the link rather than people actually searching the Yahoo! directory?)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I add my company website to Applegate a free product and services directory?
A colleague of mine has been sent a marketing pack from www.applegate.co.uk - is it good SEO practice to use free directories, or are these days over?
Link Building | | Catherine_Selectaglaze0 -
What directories do you guys recommend to pay to be listed?
With so many in the web is hard to decide what directories are worth it... Anyone has suggestion? Thanks!
Link Building | | ewiart0 -
Would you keep Paid Directory Submissions a part of your SEO Strategy?
We've been debating this. We've had some budget allocated to quality paid directory listings. We read that SEOMOZ analyzed some 2685 directories, 20% of which were banned from Google. So our question is, should we keep paid directory submissions with keyword rich anchor texts as a part of your SEO strategy or should we drop it. Thanks!
Link Building | | globaleyeglasses0 -
Question on Directory submission
If I am submitting to directories for our site. Should I submit them as www.mycompany.com or http://www.mycompany.com or some other way. Any best practices? Or does it even matter? I am a novice.
Link Building | | Boodreaux0 -
Link Directories - Good or bad?
I've just done a search on open site explorer for a competitors site that has is ranked number one. Most of their highest authority backlinks are from link directories. I just read an article on here saying to stay away from directories that state things like 'seo friendly directory'. Many of my competitors links are from these kind of sites! Will it harm me to get links from such sites? It seems to be working for my competitors.... confused.com!
Link Building | | SamCUK0 -
How can influence a directory backling page on your website ?
Hi, Some good directories asked a backlink for having ours listed in their categories. But of course, I am not fan of putting their link on the home page, but creating a page exclusively for these backlinks is a bad thing to mister google ? thanks in advance !
Link Building | | thuraminho750 -
Good Free Web Directories
Hello All, Does anyone have a list of good free web directories that are still woth registering with especially any for the UK. My boss is willing to pay for a good list. Any help would be much appreciated. Thanks Shehzad
Link Building | | Gareth_Cartman0 -
Is this Directory Guide by SEOmoz still accurate?
I need to pay for some directories, but I don't know if BOTW, Business.com, Joe Ant and others are still worth it. Anybody know if this is still viable? http://www.seomoz.org/directories All Mozzers, can you please give me a 'thumbs up' so I can get more MozPoints? 🙂
Link Building | | Francisco_Meza19