What is the best way to track mobile sites in Google Analytics?
-
Hello!
I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode. Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics? Thanks for the help on this one!
-
any other help you need give me a shout!
-
Thanks a bunch Todd for the info and response and some good weekend reading with those links!
Happy Thanksgiving as well
-
HI!
I am generally not a fan of saying "one is better than the other" so in the tradition of my style of communication I offer you this:http://code.google.com/mobile/analytics/docs/#highend
Google goes on to say "You can use Google Analytics to track traffic to your regular website that comes from high-end mobile devices like iPhones, Android devices, and the Palm Pre. All traffic from high-end mobile devices can be viewed by device or carrier under the 'Visitors' section in the 'Mobile' tab of your Analytics account, or in he 'Mobile advanced' section."
Suffice to say (while i am sure there are other methods) the majority of the heavy lifting can be done directly through the vanilla old analytics. Here is a brief overview of what you are trying to do.
http://www.seomoz.org/ugc/beginners-guide-to-mobile-seo-11793
Here are a list of 3rd party analytics provider: (I put not stock in their offering, nor do I endorse it)
http://www.flurry.com/product/analytics/index.htmlAnd one last piece of GREAT data from our friends at google about setting up exactly what you need:
http://www.project83.com/blog/installing-google-analytics-on-a-mobile-website/
At the end of they day it depends on what you are most comfortable working. For me, its whats best for the type of data we are looking for. I really hope this helps. I can understand you have a lot to read, but ultimately its which suite offers you exactly what you need. in m y experience google analytics is by fare the most customizable by far. Please let me know if I can help, or you would like to drill deeper into some of the subjects covered. it can be overwhelming at least. Happy Thanksgiving!
TODD
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange 404 Pages Appearing in Google Analytics
Hi, My client has some strange urls appearing in GA which lead to error pages. Please see the following image: https://imgur.com/a/6TPO8yL e.g URLs like /h/6445738.html I've used screaming frog to see if these pages exist on the website and I can't find them, anywhere. Therefore how are they coming up in GA? If anyone could please help I'd really appreciate it.
Reporting & Analytics | | SolveWebMedia0 -
No-indexed pages are still showing up as landing pages in Google Analytics
Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?
Reporting & Analytics | | mztobias0 -
Google Analytics Set-Up for site with both http & https pages
We have a client that migrated to https last September. The site uses canonicals pointing to the https version. The client IT team is reluctant to put 301 redirects from the non-secure to the secure and we are not sure why they object. We ran a screaming frog report and it is showing both URLs for the same page (http and https). The non-secure version has a canonical pointing to the secure version. For every secure page there is a non-secure version in ScreamingFrog so Google must be ignoring the canonical and still indexing the page however, when we run a site: we see that most URLs are the secure version. At that time we did not change the Google Analytics setup option to use: "https" instead of "http" BUT GA appears to be recording data correctly. Yesterday we set up a new profile and selected "https" but our question is: Does the GAnalytics http/https version make a difference if so, what difference is it?
Reporting & Analytics | | RosemaryB1 -
Click-to-call mobile event tracking
Hello! I want to track calls on mobile devices from a website. I was able to successfully set up an event with Google Analytics that tracks when a user clicks the phone # on the website, however, as you know, when someone clicks a phone # using iOS it prompts a display of the # and gives the users two options, Cancel or Call. My question: is there any way to track when the user clicks the 'Call' action? Thanks
Reporting & Analytics | | RangeMarketing0 -
Google Analytics Goals - Different Domain
Hi, We currently need to setup a goal that involves a different domain. Any guidance would be greatly appreciated. more info: the checkout process is redirected to a secure.domain Just let me know if I can provide any additional info that may helpful.
Reporting & Analytics | | opusvo0 -
Analytics not tracking traffic from Old Domain Redirect
We've recently 301 redirected one of our client's domains to their new website and the strange thing is, we aren't seeing an increase in traffic in analytics. You would expect the traffic to increase roughly by the traffic volume from the old domain. There were a few hundred redirects and we tested a large sample and the redirects have been implemented properly. Is there something that we did incorrectly in our implementation of the domain redirect? Or is there something else that we need to do in Analytics to properly track those redirects?
Reporting & Analytics | | ATMOSMarketing560 -
Google analytics Goals and Funnels??
Hey - how's things? I've got 2 goals setup, each of which use the same thank you page but with different required funnels. The results have been identical for the last few weeks - which tells me I've got something wrong!! The first goal has a contact form on every page in the /products/ directory set up like this:
Reporting & Analytics | | agua
destination equal to: /thanks-enquiry/funnel step1 page: ^/products/.* required: yes The first goal has a form on 1 page called /on-sale set up like this:
destination equal to: /thanks-enquiry/
funnel step1 page: /on-sale required: yes Any ideas?0 -
Goal tracking in Google Analytics
Hi folks I read from various sources that if you setup goals in Google Analytics each of these goals can only be fulfilled once per visit. Also some sources suggesting that only one goal from each goal group can be fulfilled per visit. On our site we have a goal for external links since this provides value to partners. Some users do open an external link in a new tab, then come back to the main site. Any further goal completions would then not get tracked. Since we apply a result based payment model for our work this means we are literally loosing money. Anyone has official info from Google on this? Can it be configured? How long is a visit? Thanks a million and have a great day. Fredrik
Reporting & Analytics | | Resultify0