Will this get penalized by google?
-
I had a thought recently, and perhaps it is a pretty bad thought, but i don't see the flaw in it, or how google would really detect it, so please correct me where I am wrong here.
Say we ran some sort of marketing campeign and through that campeign we created about 100 extra pages on our domain. A lot of these pages are heavily shared on facebook, twitter, google+ etc. These pages also have several backlinks here and there. Now this campaign is over and so these pages no longer seem relevant to us.
If we were to add 301 redirects to all these pages, to three different (and unrelated) internal pages (our primary targets) would this pass all the accumulated link juice on to those three target internal pages?
Or would this behaviour get penalized by google?
-
I'm assuming this is a hypothetical question, but if not, I would be interested to know how you managed to get 100 pages heavily shared around the same marketing campaign!
It's difficult to make a conclusive judgement on this without knowing how you intend/how you have built all the links and social shares across 100 new pages on your site, but i'd think your main risk of penalisation is in redirecting a large number of pages all to the same location simultaneously, rather than in redirecting to something unrelated. I think you're unlikely to incur a major penalty doing this, but more of a risk will be that it might not do you any good.
If you are auto-generating all of your social responses, this is going to be relatively clear to Google; as those social profiles will likely be lacking in the "real human" signals, which are relatively easy to pick out, and may therefore be discounted anyway. Plus, there isn't (as far as i am aware) any decent study which shows how Google treat social shares following a redirect once the sharing has died out.
While a redirect may pass some link juice for you to the specific pages you want ranking, I can't quite understand the advantage of doing this rather than leaving the high value pages in place to build domain strength and continue to accrue social signals. You could instead put a few internal links on your high value pages to point at the targets you want to rank.
-
Depends how old the domain is imo, if your site is new and you try a large scale 301 redirect project, yes you may have some issues from past experience, with testing this.
Yet if you have an established brand and you do 100 redirects it will not be a huge deal in the eyes of Google, I have tested that many times.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing Google verification
I just went to check my client sites in Google search console and noticed a whole bunch of them no longer 'verified'. They were all previously verified. Why would they suddenly change status to 'not verified'? Does this affect anything (eg. search analytics data flowing through to GA)? Does this mean I have to verify all over again?
Intermediate & Advanced SEO | | muzzmoz0 -
Can I undo a 301 redirect? Will it penalize my ranking?
I'm in charge of building a website for a company that made a mess. They own domain xxx.it (xxx is not the real domain, just a placeholder). Some years ago they 301 redirected xxx.it to xxx.com (they just changed TLDs). Last year they 301 redirected xxx.com to yyy.com (so, they actually changed domains). Now, after 13 months, the company failed and the new leadership wants me to undo everything and 301 redirect from yyy.com to xxx.it. So: 301 redirect is permanent. So, conceptually it's wrong to undo it. What happens if I undo it? Will my ranking be penalized, even if a significant amount of time has passed (13 months)? Will crawlers detect a loop (even if i remove any 301 redirect from xxx.it and theorically break the loop)? Here is the potential loop: xxx.it -> xxx.com -> yyy.com -> xxx.it -> etc... All of the articles I found on the web are quite old and not clear about this topic, that's why I'm asking this question.
Intermediate & Advanced SEO | | naska19900 -
Why do Local "5 pack" results vary between showing Google+, Google+ and website address
I had a client ask me a good question. When they pull up a search result they show up at the top but only with a link to their G+ page. Other competitors show their web address and G+ page. Why are these results different in the same search group? Is there a way to ensure the web address shows up?
Intermediate & Advanced SEO | | Ron_McCabe0 -
Site not indexed in Google UK
This site was moved to a new host by the client a month back and is still not indexed in Google UK if you search for the site directly. www.loftconversionswestsussex.com Webmaster tools shows that 55 pages have been crawled and no errors have been detected. The client also tried the "Fetch as Google Bot" tactic in GWT as well as running a PPC campaign and the site is still not appearing in Google. Any thoughts please? Cheers, SEO5..
Intermediate & Advanced SEO | | SEO5Team0 -
Penalized for Similar, But Not Duplicate, Content?
I have multiple product landing pages that feature very similar, but not duplicate, content and am wondering if this would affect my rankings in a negative way. The main reason for the similar content is three-fold: Continuity of site structure across different products Similar, or the same, product add-ons or support options (resulting in exactly the same additional tabs of content) The product itself is very similar with 3-4 key differences. Three examples of these similar pages are here - although I do have different meta-data and keyword optimization through the pages. http://www.1099pro.com/prod1099pro.asp http://www.1099pro.com/prod1099proEnt.asp http://www.1099pro.com/prodW2pro.asp
Intermediate & Advanced SEO | | Stew2220 -
What is a good content for google?
When we start to study SEO and how google see our webpage, one important point is to have good content. But, for beginners like me, we get lost on this. Is not so black and white: what for you is a good content? the text amount matters? there is any trick that all good content websites need to have?
Intermediate & Advanced SEO | | Naghirniac0 -
Google Webmasters not Accurate
I recently updated all the Meta titles, descriptions and keywords on my website because in the past most were duplicate and/or written in the incorrect language. According to Webmaster Tools they have indexed our site post update, but we still have the same number of HTML issues. When I click to investigate the issues further it is clear they are reflecting the old Meta not the new stuff we just added. Should this fix itself the next time Google crawls my site or is there something else I should be doing about the issue? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Google Adsense Good for SEO?
Is there any merit to the statement that Google will give some SEO value to sites that display Adsense? Or is there absolutely no SEO value for or against a site that displays Adsense Ads? Clearly, it would benefit Google's finance to give at least a small boost to sites that display Adsense, but do they do it? My guess is no, but I'm wondering ...
Intermediate & Advanced SEO | | applesofgold0