301 redirect every pages?
-
Good evening,
my question might sound stupid but please forgive me, I am still learning SEO.
If I build a new site that will replace an existing site. Is there any point to do a 301 redirect for pages that had no inbound link so, no juice to pass?
I kind of think that it would be a better practice to 301 redirect each pages to a page that make sense on the new web site .... but here is why I think that.
Why I say that
If I am lucky, many of my old web site pages will be indexed, many of them having no inbound links. So once the new web site online, until all my new web sites pages are indexed, I could imagine Google would send people to the index pages (the old ones that do not exist anymore)... I am right?
So in that case, if I do a 301 redirect only for pages that have inbound links, the user would end up on a 404 page.
Could you tell me if it make sense how I think?
Thanks a lot !!
Nancy
P.S. I would not redirect if it make no sense to the user. I fully understand that we must always keep the user experience in mind in any 404 and 301 redirect decisions. But to simplify the question, just suppose it is ok from a user perspective to map every old site pages to a page in new web site.
-
one single redirect means
Old page.html ----> new page.html
multiple "chain" redirect
oldpage1.html--->oldpage2.html--->oldpage3.html-->newpage.html
-
Thanks Wissam !!
But what do you mean by 'one single redirect'? I would redirect many pages ... not sure what you mean ...
-
In your pass experience,have you seen that practice causing performance issue?
one single redirect No (its negligable)
Also what would you think about that answer I have found in one of the Q&A: (4) Be careful with a massive number of 301s. I would not 301 100s of pages at once. There's some evidence Google may view this as aggressive PR sculpting and devalue those 301s. In that case, I'd 301 selectively (based on page authority and back-links) and 404 the rest.' What do you think about that?
It never happened to me, we always had multiple experience renovating sites and implementing 301 (from small to 10000 page site) and no problem.
-
Also what would you think about that answer I have found in one of the Q&A: (4) Be careful with a massive number of 301s. I would not 301 100s of pages at once. There's some evidence Google may view this as aggressive PR sculpting and devalue those 301s. In that case, I'd 301 selectively (based on page authority and back-links) and 404 the rest.' What do you think about that?
-
Thanks to boh of you !!
In your pass experience,have you seen that practice causing performance issue?
-
You and Wissam are both correct in reasons to want to get 301 redirects set up for every page. Regardless of a lack of inbound links to a page, that page is part of an existing ecosystem. Since that ecosystem is changing, any overall ranking or authority the site has will potentially be damaged. And any of those pages, even without links, that were indexed, do have weight (even if it's low). So from a purely technical SEO perspective, 301 redirects ensure maximum possible transfer of whatever value each page had, and retention of as much of the total ecosystem's weight as possible.
And from a user experience perspective, it's always better to redirect someone to a new relevant page than to have them encounter a 404 "not found" page, or be redirected to an irrelevant page.
-
Hello Nancy,
hmmm no let me explain why
true your inner pages have no inbound links to them but do remember that you have links pointing to your homepage.
That authority you have on you homepage are passed to your inner pages, either threw navigational links or contextual.
Currently, each page you have on your site have an actual Page authority that got inherited from the your homepage
so implementing a good 301 from page to page will partially preserver this authority and of course your rankings you have right now with each page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect recovery
Hello Please understand that English is poor. I used to run a site called A This time, I am running a site called B. I need to set up a temporary 302 redirect from A to B
Intermediate & Advanced SEO | | jinseok
I accidentally set a 301 redirect Site A has many spam links
For now I have removed the 301 redirect source to B. Will A's spam links affect site B?
For your reference, Site B is putting a lot of effort into SEO. Help me.0 -
Is it best to 301 redirect or use canonical Url when consolidating two pages?
I have build several pages (A and B) with high quantity content. Page A is aged and gets lots of organic traffic, ranks for lots of valuable keywords, and has only internal links to this page. Page B is newer (6 months) and gets little traffic, ranks for no keywords, but has terrific content and many high value external links. As Page A and B are related to a similar theme, I was going to merge content from page B onto page A, but don't know which would be the best approach for handling the links going to page B. For the purposes of keep as much link equity as possible, is it best to us a 301 redirect from B to A or use a canonical URL from B to A?
Intermediate & Advanced SEO | | Cutopia0 -
Client would like to 301 redirect the homepage to a category page
Hello MOZ Community!!! I would like your expert opinions on a scenario, please! My client is an ecommerce company, and currently has one of its category pages outranking its homepage for a few key phrases. The homepage, however, has a better conversion rate. So, the client is asking that we make the homepage the category URL, so http://www.theirsite.com/blue-clothes. The existing homepage URL - http://www.theirsite.com - would 301 REDIRECT to the category page - which would render the current version of the homepage. Therefore, there would be nothing, ZERO content, on the MAIN URL: http://www.theirsite.com Has anyone ever done this before? What are the pros and the cons of this practice? Here is my same client, for reference: https://mza.seotoolninja.com/community/q/issue-with-category-ranking-on-page-1-vs-homepage-ranking-on-page-2
Intermediate & Advanced SEO | | accpar0 -
How to do a site migration followed by a domain migration and avoid 301 redirect chains?
Hi all, The current roadmap for our Eng team has us performing a site migration (redirecting one subfolder to another subfolder) and then a domain migration shortly after. The way I see it, I have 2 scenarios (the 1st involves the site migration THEN the domain migration and the 2nd is the site migration and domain migration being done simultaneously): olddomain.com/subfolder-old to olddomain.com/subfolder-new THEN olddomain.com/subfolder-new to newdomain.com/subfolder-new AND olddomain.com/subfolder-old to newdomain.com/subfolder-new olddomain.com/subfolder-old to newdomain.com/subfolder-new I also understand that there are two best practices for a domain migration and they are 1) keep everything the same that you can to help Google understand it is the same page, just on a different domain and 2) avoid chain redirects. As you can imagine, scenario 1 requires more Eng costs than scenario 2. So, my question is, is scenario 2 a perfectly viable option or should I make the push to go for scenario 1? Any advice is greatly appreciated!
Intermediate & Advanced SEO | | brad-causes1 -
301 Redirecting an Entire Site
I have a question which has had me thinking for hours..... If SITE A is ranking well on a number of search phrases and you 301 that site to another (SITE B). The site will change on the Google SERPs to the site which you've re-directed to... In this case SITE B. But how do you maintain the rankings of SITE A?. Do you keep the rankings of SITE A forever? Or will your rankings of SITE A (now SITE B) gradually slip as other sites rank higher? As you can no longer edit SITE A does Google take into consideration the content on SITE B and no longer take anything that SITE A had to offer into consideration? SITE B has simply replaced it in the SERPs??...... Please can anybody help? Thanks,
Intermediate & Advanced SEO | | karl620 -
Is there a way to redirect pages from an old site?
I have no access to an old wordpress site of a client's, but have parked the domain on their new site, gone into webmaster central and requested a change of address and wait... the old domain still shows in the search listings in place of the new site domain and the log files show 404 errors from links to the old site which go nowhere - can anyone suggest a way of managing this on the new site - is there a workaround to what should have been done - 301 redirects on the old site before it was taken down. many thanks
Intermediate & Advanced SEO | | Highlandgael0 -
301 redirects from old to new pages whit a lot of changes
Hello all, We are going to restyle and change CMS so all the urls will change. We are also updating content, adding much more content to the old pages trying to be more user and SEO friendly. My doubt is about doing 301 redirects from old to new pages when the content has changed a lot. Does it will mantain the ranking of the page or will crawlers thought that is a total diferent page. For example: one page new page will change from the old one the url, title, headers, meta description, content text and images. Should i maintain old content and do the CMS change with the 301 redirects and later change the content, that means a lot of work, or do it all at once? Thanks in advance Tomas
Intermediate & Advanced SEO | | tomas.guemes0 -
Multiple 301 redirects considered a redirection chain?
I need to redirect a ton of duplicate content, so I want to try redirect 301 /store/index.php /store redirect 301 /store/product-old /store/product-new redirect 301 /store/product-old1 /store/product-new1 redirect 301 /store/product-old2 /store/product-new2 redirect 301 /store/product-old3 /store/product-new3 redirect 301 /store/product-old4/file.html /store/product-old4/new4/file.html and then a whole bunch of old dead links to homepage. So we've had /index.php redirected to / on other parts of the site for awhile, and for the most part /store is a friendly URL, but then we have tons of dup content and work arounds that preceded my job here. I'm wondering if those redirects above would be considered a redirection chain? Since the all the redirects below the /index.php -> /store count on that one redirect. Thanks for any insight you may be able to give!
Intermediate & Advanced SEO | | Hondaspeder1