Flat vs. Silo Site Architecture, What's Better
-
I'm in the midst of converting a fairly large website (500+ pages) into WordPress as a content management system. I know that there are two schools of thought regarding site architecture:
-
Those who believe that everything should be categorized, I.E.- website.com/shoes/reebok/running
-
People who believe that the less clicks it takes from the homepage the better.
As it stands, our current site has a completely flat architecture, with landing pages being added randomly to the root, I.E.- website.com/affordable-shoes-in-louisville-ky
I'm beginning to think that there is a gray area with this. I spoke to someone who says that you should never have a page more than 2 categories/subfolders deep. But if we plan on adding a lot of content doesn't it make sense to set the site up into many categories so we can set a good foundation for adding massive amounts of content.
Also, will 301 redirecting to the new structure cause us to lose rankings for certain terms?
Any help here is appreciated.
-
-
We've had very good results by silo'ing our content. We do use drop down menus. We are ranking very high (top three) for some targeted key phrases that are over two categories deep. I'm a big fan of the silo approach.
-
I am inclined to lead toward some type of siloing with a high content site. There is the very purest silo architecture which I feel Bruce Clay presents very clearly in his site articles. You can certainly vary it to be less rigid and still be an effective SEO tool.
I generally agree that MOST content should not be too many clicks from the home page, but drop down menus can go a long way to keep a lot of content close without it being unwieldy. Perhaps it will help to look at it this way: the way your structure your navigation tells Google what you believe your most important pages are - if you tell them ALL your pages are equally important, you dilute the ability of your top pages to rank better than your lesser pages.
If that makes sense to you, I hope it helps.
301 redirects are the very best way to redirect and retain the most link power. Within the site, you have nothing to worry about if your new structure has better SEO. 301 redirects do not always pass 100% of external bank link juice, but it's still the best tool we have to keep what we have already achieved.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple sites using same text - how to avoid Google duplicate content penalty?
Hi Mozers, my client located in Colorado is opening a similar (but not identical) clinic in California. Will Google penalize the new California site if we use text from our website that features his Colorado office? He runs the clinic in CO and will be a partner of the clinic in CA, so the CA clinic has his "permission" to use his original text. Eventually he hopes to go national, with multiple sites utilizing essentially the same text. Will Google penalize the new CA site for plagiarism and/or duplicate content? Or is there a way to tell Google, "hey Google, this new clinic is not ripping off my text"?
Web Design | | CalamityJane770 -
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. I also know it is important to submit your XML sitemap to Google and Bing. However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
We mapped 301's, uploaded htacces, submitted sitemap and still TANKED after redesign?
Hi All, We had some great rankings on store.jrdunn.com since 2006 and we switched to just http://jrdunn.com with cleaner url structures about 13 days ago. We were on Volusion now Magento. We mapped out a couple of thousand of 301's and carefully choose very similar landing pages on the new site. Uploaded an htcaccess file and submitted sitemap in GWT. We have been correcting 404's and watching GWT like a hawk. We dropped on several almost all of our great terms from page one to page 14 or 15 on the new site. We don't even rank yet on our own brand terms ?!?. ORGANIC traffic has dropped more than 50%. The only thing in our plan that we couldn't execute was using the "we moved" tool in GWT because they don't allow switches from subdomains to be entered. Bummer! Do you think missing that one thing caused the plummet? In retrospect perhaps we changed too many things at once ie hosting, cms and going down to root url. Anyways, I don't know what we can do from here but we'd sure be silly not to ask! Anybody's suggestions or past experiences with this situation would be huge! Thanks so much in advance, Sean
Web Design | | seandunn0 -
Does Using Magento With Multi Sites Affect SEO
We have a client who has 3 separate websites targeting the US, Australia, and the UK. Each of them has relevant ccTLD's such as: .com .com.au and .co.uk. Our client wants to use the Magento multi-site function so it combines all the stores (which are the exact same products) and merge it into one through Magento. These sites are all hosted in the US and had nothing to do with me haha! I understand Rand has mentioned on a video it would be best having the websites with ccTLD's hosted in that country (if budget permits), however in this case the budget doesn't permit us to go down that road. Has anyone any advice on this matter, has anyone did this before and had a lot of success with the SEO? At present there doesn't seem to be a lot of information about it and opinions are varied and sometimes divided. Any help would be very much appreciated guys Thanks, Matt
Web Design | | HigherthanSEO0 -
Visits to Site and Serps?
Do google and bing factor in how many people visit your site per month to determine your serps rankings? If so, does it matter if they visit your site by searching a keyword phrase or by typing in the name in the search bar? My instinct tells me that if the search engine sees 1000 hits per month for a site by keyword phrase and that is high for the industry then they might rank that site higher in the serps. I was wondering if the same would be true if the site is designed and coded properly for a keyword phrase but receives the same 1000 hits per month from visitors typing in the sites name in the search field rather than the search phrase, would that then translate to higher rankings for the keyword phrase? Thanks for your help.
Web Design | | bronxpad0 -
International SEO issues for multiple sites
We currently have 3 websites: oursite.co.uk oursite.fr oursite.ch We also own Oursite.com, and that URL currently redirects to Oursite.fr. We are considering a complete site redesign and a possible merge of the 3 sites. Assumptions: ** the 3 sites currently receive organic search traffic to varying degrees
Web Design | | darkgreenguy
** Oursite.ch is almost identical to Oursite.fr in terms of the site content
** Our target market is NOT the USA for English-language searches. It is the UK. With a re-design, we see our options as follows: Merge the 3 sites and make Oursite.com the "main site" and then have subfolders as follows: /uk /fr /ch Keep the 3 sites as they are. We see Option 1 as the best in terms of saving time when updating the site, and saving money paid to the site developers (1 site vs 3 sites). We see Option 2 as the best in terms of ability of the site to rank, as well as confidence of searchers when seeing our site in the search results (in other words, a person searching in France would be more likely to buy and/or submit a form on our site if they saw Oursite.fr vs Oursite.com/fr). I guess we're looking for some suggestions/guidance here. Are we missing any big issues? Does anyone have experience with an issue such as this? Thank you in advance...
-Shawn0 -
Site Change / CMS Change
Hi Guys I have a very good client with whom we have been working with for over 2 years. When we 1st arrived, their website was built in Wordpress. During our SEO, the dleted the site and changed it to Drupal over night. Youc an imagin i went balistic and its been a horrid year in getting all the rrors down and redirects etc. Finally done I have just been informed that they will be deleting the website from Drupal to Joomla again! This is crazy as we have finally fix all the rrors and are driving quality traffic to the site. Now its back to square one... What do i do? ps the change from Drupal to Joomla is due to MYSQL issues
Web Design | | stefanok0 -
Image Maps vs. Normal Images
Hey Mozzer's, quick question: Does anyone out there have any opinions / research on whether the use of image maps is an effective way of linking to other pages on a site as opposed to using seperate images? Does Google read alternate text from an image map in the same way as a regular image?
Web Design | | MarkLoud0