Link Building and Landing Pages
-
I'm embarking on my first link building campaign and I was wondering if its good practice to develop a specific landing page (a focused summary page) like I do in my PPC campaigns or should I use the URL to my homepage?
-
thanks Anthony! I do agree it all comes down to content. I'm going to have to make sure I enhance what I have a create some new fresh content that would make sense to link to.
-
based on my business it will be pretty hard to find relevant links other than directories. Long term I need to create relationships and partnerships with companies that have related services but not competitive.
-
Thanks for the feedback Doug. My link building effort is one of several components I'm working on to start getting a better overall ranking on my site. Originally I was thinking it would make sense to create a landing page but think that was just a knee-jerk reaction from my PPC experience. Pointing someone to the homepage just seemed odd. I guess the real issue I've come to terms with is I need more relevant content on my homepage.
-
Although it isn't inconceivable to create a landing page specifically for one linkbuilding campaign, and I'm sure I could figure out a time and a place for that, linkbuilding is generally an activity that is done to an entire website. Starting out from the very top...
First, figure out who your target visitor is. Then, thoroughly research exactly what keywords you wish to rank for organically (based on relevance to these target visitors, estimated traffic from these keywords, available conversion rate information, and level of competition). Once you know what keywords you need to go after, figure out how these keywords work with your current content. Sometimes you can simply assign your target keywords to relevant existing content, or repurpose current content to fit in with your target keywords. Usually you have to create new content, at least to some extent, to target keywords on your wishlist. In many ways, that's the same thing as building a landing page specifically for a linkbuilding campaign.
Once you've got your content and keywords all squared away, linkbuilding generally does not focus on one specific page, but on a wide variety of important pages. Part of Google's algorithm is not just the authority and trust of a given page, but the authority and trust of the entire domain, so it is beneficial to build links to each important page on your website. Because of a variety of factors, most websites have a majority of their links pointed at their homepage, however other pages containing important information, great content, or any other type of linkbait typically have large amounts of links pointed at them as well - hence the reason why most people around SEOmoz will recommend content-based linkbuilding strategies.
Try poking around SEOmoz's Open Site Explorer and checking out a few different websites. Analyze the nature of their link profile, where the links are headed, what their top content is, the anchor text they've been using, and how different webpages and websites compare in terms of link metrics like domain authority and trust. See if you can deconstruct how these websites built or earned their most valuable links.
-
Could you say more about what kind of link building you plan to do? I can't imagine that you need a landing page, unless you want to track the traffic from the campaign and/or the links obtained ... then a landing page would make sense.
-
Hi Bill, I can see what you're thinking, but consider this. Unlike PPC campaigns, where visitors will be arriving via the advertising links, the idea behind link building is to indirectly gain traffic, by using an enhanced link profile in the hope that search engines will rank your pages higher and get more organic search traffic arriving on your site, not from the links themselves.
That said, if you can get some direct referral too then that's a bonus! (Sometimes these direct referrals, why lower in volume can actually be more valuable / have a higher conversion rate so don't ignore these.)
Ideally you'll be trying to get good quality links to the page (or pages) on your website that you want to rank highly for your chosen keywords. If you can get links with relevant anchor text then this should help support the relevancy of the page.
When trying to build links, it's a lot easier to get people to links to content that is of interest, useful, or share-worthy and related to the subject mater of their own sites.Of course a lot depends on the subject matter/nature of the site you're trying to promote.
What are you trying to achieve with your link building? What are your goals for the site?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to build backlinks to my Inner-Pages
Hi Mozzers, Can you give me some creative Ideas, which type of backlinks can i use for Innerpages, which type to use on the startup and which later..? THanks
Link Building | | leadsprofi0 -
Link Building Services Post Penguin
Hi Can anyone suggest a link building service that is of higher quality and still works nowadays? All the private networks were deindexed and it looks like we're left only with blasting software, which i don't really like. I am doing research on link building now and i can't seem to find any service that meets the quality of BMR or other deindexed Homepage Networks. Thanks!
Link Building | | comancsm0 -
Link building, does query string matter?
Hi All, We have some partners which link to our site, and they put "?ref=SITENAME" so we Can identify the source of the link....but does this matter to the search engines? Does this count as a different page than the one without the query string? -Rasmus
Link Building | | rasmusbang0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0 -
Linking building tips please guys..
Hi Guys, I want to start linking building, but because it takes a lot of time it seems where is the best place to start? I have quiet a lot of PR articles and material, but are there any good places to target and quikcly? It seems link building can be a bit boring, so any help on how to best get the best links to help rankings would be very much grateful! Thanks guys Gareth
Link Building | | GAZ090 -
Trying to use the SEOmoz link building tools but...
all of the directories that are listed seem to be based in the US for US companies - am I missing something? By the way my target audience is solely based in the UK, Thanks, Jason
Link Building | | JasonHegarty0 -
When rebuilding a site, when should you start building links?
We are in the process of completely rebuilding our web presence. We went ahead and started a blog using Hubspot while we are redesigning everything and writing all new content. The new site will be live in early August. The question is when do we start making a big push with Linkbuilding? I am currently trying to promote the Blog but I'm wondering about linkbuilding for the rest of the site? Do we wait until the new site is live or do we start doing it now? The new site will be completely different from the old site?
Link Building | | emcadoo0 -
What are some of your best tips, strategies or resources for link building?
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing. I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween. Does anybody have any recommendations for building links for this type of company or subject matter? Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
Link Building | | TRICORSystems0