Will ranking be improved or hurt by changing 1/5 of part numbers to key words
-
Note: I bold major content for your quick skim for your convenience. Does this help you decide if its a fit for your response?
My site has been devastated by the Panda or unknown reasons so I need to think outside the box.
I distribute industrial products with average brand recognition. I only have about 5 competitors selling this same brand. My other brand competitors are billion dollar companies that pay a lot for PPC and have sites with 10 times the product offering.
Since my brand recognition is not as important as the function.I'm thinking about changing the part numbers to reflect function. This will affect about 1/5of the parts ( about 500 out of 3,000 parts) . My concern is will ranking be hurt or helped by changing these parts with these strong keywords in front of the part for such a high % of the site. The strong keywords cost $10 for a chance at a $200 sale with repeat business.
Example: Current part is: 10-10 Black Plastic; which is a Big Red Truck with my brand part # as 10-10 and comes in different colors of plastic. . Keyword is Big Red Truck. I would like to put my manufactures brand in the description. My same brand competitors sell 10,000 parts and my logic is that if I have the brand in 1/5 of my parts ranking would be improved because of the % of brand per the site versus my same brand competitors..
So I would change the part # to : **Brand 10-10-Black Plastic Big Red Truck **
In conversation I would state the part as:
Brand: 18 characters, Part #: 8, Material:12, Keyword: 27
If the keyword should be first I could change to: K,B P,M. Which is recommended?
-
red-widget-123 is treated exactly the same was as red widget 123. No need to worry on the difference between dashes and spaces as google treats them the same. My hunch with your product as with all other products I have ever managed is that search volume for redwidget123 is non-existent. If someone is looking for the nordictrack x7 black incline trainer for example, not a soul searches blackinclinetrainerx7. I don't think you will have a problem there and should not optimize for any possible spelling/typing mistakes because they happen so infrequently. If this non-dashed and non-spaced term is searched frequently, there is no harm in adding it to your title as it is all one word and not repeating the same phrase again.
-
Thank you for the response. I have another related question. My best selling part
is Red-Widget-123. If I search for this I come up #3. The manufacturer is 1 and 2.
If I search for Redwidget123 my competitor comes up. In another queston an " authority" told me to make the tile page Red-widge-123 /Redwidget123. Since you state this is stuffing how do I get better ranking for when customers mistakenly do not add the dashes.
-
Search engines do not view keywords as trickery. Keyword stuffing is what they are concerned with. For example, if your part was Widget 123 that is Red and does XYZ, then this is a bad title:
Red Widget 123 for XYZ | 123 Widget- Red for XYZ | Red XYZ Widget- 123 | Widget 123- Red- XYZ
That is keyword stuffing. That's repeating the same thing over and over in a different order. A good title would simply be:
Red Widget #123 for XYZ
That's it. No trickery there. If you make your titles include both the part number used by the manufacturer and a keyword rich description of the product, you will be doing just fine.
-
Thanks for your prompt reply. I'm including more background information but the question below probably can be answered without it. I did some searching before I replayed. The complete part numbers are the manufactures part numbers. They show up on searches but the manufacturer is the only listing. This 10-10 part is an assembly that only VAD's selll. The manufacture has the part # only and selles the component parts and we are a VAD and purchase the components and assemble and sell it.
The manufacturer also makes units ( usually sold to OEM) that are completely assembled, less cost, higher need The manufacture sells about 200,000/yr each of the major part 2 parts at $14.00 each and for the assblies we are discussing, maybe 100 in the last 5 years. at $300 each. I am usually the only one on the planet that pays for PPC for the exact part # opf the high volume part and it only cost $.20 and the average sale is $100
So, if I use the exact part # in the title I would get the replacement part business for the 100 in the filed when they fail .
Question: ** Since these low volume part #'s are so rarely searched will it help ranking or hurt ranking to have 1/5 of my part numbers****** with these strong keywords in front of the part for such a high % of the site**.. Will it be viewed by the engines as trickery.**
-
That's a bit complicated and hard to follow without a link to the site in question. I have experience in this field so I'll share what I think.
I work with a sprinkler store online that sells parts of other brands. Those brands have their own online stores as well, he is just a dealer. However, those parts have unique model numbers. The search volume isn't for say "digital garden hose timer" so much as it is for "[brand name] [part number] timer" for example. If people are looking for a specific part, they will identify it by part number more often than not, rarely by just a description.
So if your 10-10 part number is universal and people look for the 10-10 black plastic part, great, you're good. If those are part numbers only you are using for internal tracking purposes, drop it and use the part number from the manufacturer that is searched more or include descriptive keywords in the titles.
I think your first step should be to decide what your keywords are. Are you going after searches that include part numbers? Searches that have descriptive keywords about the part? Or both? Once you figure that out, then figure out search volume and competition for them, you should be able to prioritize keywords for each part and then adjust your titles accordingly. Hope that answers the question you were asking.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could another site copying my content hurt my ranking?
Earlier this week I asked why a page of mine might not be ranking locally. (https://mza.seotoolninja.com/community/q/what-could-be-stopping-us-from-ranking-locally). Maybe this might be part of the answer – another firm has copied huge chunks of my website copy: **My company: **https://idearocketanimation.com/video-production-company/ The other company: http://studio3dm.com/studio3dm-com/video/ Could this be causing my page to not rank? And is there anything I can do about it, other than huff and puff to the other firm? (Which I am already doing.)
Intermediate & Advanced SEO | | Wagster0 -
Top-10 ranked site dropping in/out of Google index?
I work for a company that makes an important product in a category. The company has a website (www.company.org); the product is at www.company.org/product. We recently (early May) redesigned and rearchitected the product site for SEO purposes. The company site talks about the category a bit (imagine the Colgate site; it talks about "toothpaste" a bit). The blog (blog.company.org/product) also talks about the category quite a bit (and links to the company site of course). The product is a major product in the category, among the top 3. The site and blog have been around for 15+ years. The site has appx. a billion backlinks, most branded links to the product. It's in the top 50 highest ranked sites among all sites on the internet in the ahrefs rank index. Imagine you are searching for our product category, "category". If you search for "category" in Bing today, my company's site is the 3rd result, and it's the 1st result from a company that makes a product in this category. If you search for "category" in Google today, our site is not in the top 150 results. In fact, the site keeps dropping out of Google's index. (See attached for what that looks like in the search console.) What might cause a site to jump from "ranked in top 10" to "not ranked" in Google -- back and forth every couple of days? Penalties? Our recent (early May) site rearchitecture? We're not making giant, index-shifting changes every day. wE0Bn
Intermediate & Advanced SEO | | hoosteeno0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
Will SEO cause a drop in the number of impressions?
Hello, I have been a member of the Moz community for a long time. I very seldom ask questions here but this time I really need your help to make sure I will not make mistakes that will negatively affect my site. My site monetizes according to the number of impressions visualized by the users who visit it. I now want to try to optimize it by using all those nice SEO techniques I have learned through Moz. My goal is to make sure that if I use the various SEO strategies, I will still be able to obtain the high number of impressions I get now. If not, I prefer to leave the situation untouched and I will not start optimizing the site for SEO. Please kindly read the situation below and give me a little support to make sure I am doing the right thing. I would like to ask for your professional advice to solve and issue related to duplicate content. Please visit my site: www.chhedonna.it. The sitemap has indexed 21.890 articles, but if I digit the command 'site:www.chedonna.it', I obtain 158.000 results.I believe that the duplicated content has emerged due to three errors I would like to indicate in order for you to tell me whether my interpretation is correct or not: The article writers made a mistake in that although the content of the articles is different, they have employed the same title for all of them. Therefore, you can see 5 articles with similar/duplicated Tag Titles but the content of said articles is different. For example, http://www.chedonna.it/attualita/cronaca-rosagossip/2012/12/03/heidi-klum-senza-trucco-e-parrucco-foto and http://www.chedonna.it/attualita/cronaca-rosagossip/2012/12/03/heidi-klum-senza-trucco-e-parrucco-foto-2/ are different articles (i.e., the content of the articles is different from each other) that have been published using the same titles. If I inserted the 'follow-noindex' tag to 3 of the 4 duplicates, as shown in the example above, would that be a solution? I fear that if I did insert the follow-noindex, I would cause a drop in the number of impressions visualized by my site's users. It is important to point out, in fact, that I monetize the site via the number of impressions I generate. Therefore, it is fundamental that I do not compromise the number of impressions that the site gets, if I try to optimize it for SEO reasons. On the other hand, I believe that the idea to operate via a 'rel canonical' would not be right, considering that the content of every post having the same title is different, that is, the articles are different even if they focus on the same topic. Also, I would not find it beneficial to use a '301 redirect', since the number of duplicated Titles Tags is very consistent. 2. The second error concerns the duplicate content due to the images that have been included in the articles. For instance, http://www.chedonna.it/che-donna-di-mondo/fare-la-valigia/2012/08/06/campeggio-vacanza-in-liberta/attachment/tenda/ http://www.chedonna.it/che-donna-di-mondo/fare-la-valigia/2012/08/06/campeggio-vacanza-in-liberta/attachment/tenda-2/ http://www.chedonna.it/che-miss/2012/12/04/tatuaggi-fiore-di-loto-significato-e-foto/attachment/tatuaggio-fiore-di-loto-2/ http://www.chedonna.it/che-miss/2013/03/15/tatuaggi-fiore-di-loto-significato-e-foto-2/attachment/tatuaggio-fiore-di-loto-2-2/. I could solve this problem by preventing the media indexing. But I fear that this would produce a very high number of '404 error' messages. If such a thing did happen, my site would stop monetizing overall and I cannot allow this to occur, as you can understand. My very important question is the following: if I prevent the indexing of the photos, will I get in return a drop in the number of impressions that my site would normally generate? 3. Duplicate content generated by the indexing of archive subpages. For example: http://www.chedonna.it/tag/angelica-e-ferdinando/ http://www.chedonna.it/tag/angelica-e-ferdinando/page2/ http://wwwchedonna.it/tag/angelica-e-ferdinando/page3/ If I prevented the media indexing, will I get in return a drop in the number of impressions and many 404 errors? Thank you very much for taking the time to help me sort out this very important issue. Cheers, Sal
Intermediate & Advanced SEO | | salvyy0 -
Is it worth changing themes to be Responsive, and risk a SERP change?
I've got a site that ranks #1 for it's term. It's Worpress on Thesis 1.85. The site is not responsive and cannot be because Thesis 1x is not (and Thesis 1x is a dead end). I really would like my site responsive, but I fear changing things might affect my #1 rank. The least impactful change I could do is move to Thesis 2.x, but I have come to really dislike the company and hate to get locked in again. There are other frameworks I would prefer to move to, but their impact on my pages' source would be much more. So, my question is, is it worth moving to a new theme (keeping the layout looking exactly the same, although the "source" would look different) just to make the site responsive? Is it that important?
Intermediate & Advanced SEO | | bizzer0 -
Should I change .html to / ?
On my ecommerce site, we have .html extensions on all files and categories. I was wondering if it is worth the development cost to make all of them / ? Is there any SEO benefit in doing so? Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
How many links would you need to rank up in page rank?
White hat **** Can 20 website with page rank of 3 make your site rank higher?
Intermediate & Advanced SEO | | spidersite0 -
If I had an issue with a friendly URL module and I lost all my rankings. Will they return now that issue is resolved next time I'm crawled by google?
I have 'magic seo urls' installed on my zencart site. Except for some reason no one can explain why or how the files were disabled. So my static links went back to dynamic (index.php?**********) etc. The issue was resolved with the module except in that time google must have crawled my site and I lost all my rankings. I'm nowher to be found in the top 50. Did this really cause such an extravagant SEO issue as my web developers told me? Can I expect my rankings to return next time my site is crawled by google?
Intermediate & Advanced SEO | | Pete790