Linking to Short vs Long URL
-
Suppose I have a long url on an established site and created a shorter version of it so it is easier for people to enter directly and click. I 301 the short version to the long. I don't think there is much concern for people linking to the long version pages, but will there be a tendency for people to link to the short url instead of the long for the domain links? Will I not benefit as much from links to the short vs the long? Thanks.
-
He's shortening the url from johnsmithwidgets.com to johnsmith.com. Literally, the first part of the url is a name. Very bland and generic.
His long url is established, has decent page and domain authority and good natural link profile.
He purchased the short domain and I don't know how he intends to use it. I just think he wants to have the short version available for user convenience.
Ideally, wouldn't he want links to continue to his long domain?
-
Hi Steve,
I personally would go for 301 from the old URL to the new, shortened one. Shorter URLs are more likely to be linked in natural linking. You will loose some link juice by the redirect, but you will gain more if we check the "timeline".
I hope that helped,
Istvan
-
I take it you 301'd the short version and still have both versions linked to from the site? Why don't you do away with the long URL and just keep the short if you think people are less likely to use it? You could just 301 the long to the short and remove all links to the longer URL.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re: Inbound Links. Whether it's HTTP or HTTPS, does it still go towards the same inbound link count?
Re: Inbound Links. If another website links to my website, does it make a difference to my inbound link count if they use http or https? Basically, my site http://mysite.com redirects to https://mysite.com, so if another website uses the link http://mysite.com, will https://mysite.com still benefit from the inbound links count? I'm unsure if I should reach out to all my inbound links to tell them to use my https URL instead...which would be rather time consuming so just checking http and https counts all the same. Thanks.
Intermediate & Advanced SEO | | premieresales0 -
What link would be better?
Hi Guys, Just wondering what would be better in this instance: finding an old post (with good authority) and getting a link from that old article or creating a brand new article and adding the link to that. Finding an old post (with good authority) and getting a link from that old article Creating a brand new article and adding the link to that. Both naturally link out to the page you want a link too. To me, number 1 as the page already has authority but then again number 2 since Google might place some weight to recency. Any thoughts? Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
Our default eCommerce property (https://www.pure-elegance.com) used to show several dozen External Links and several thousand Internal Links on Google Search Console. As of this Friday both those links are showing "No Data Available". I checked other related properties (https://pure-elegance.com, http:pure-elegance.com and http://www.pure-elegance.com) and all of them are showing the same. Our other statistics (like Search Analytics etc.) remain unchanged. Any idea what might have caused this and how to resolve this?
Intermediate & Advanced SEO | | SudipG0 -
Links Questions and advice?
I have a website which has a fair few link assets that are doing very well (a lot of really powerful sites have link to them with follow links) but my commercial pages are not doing as well as a lot of sites without any other investment than (mediocre) links direct to there commercial pages with at least 10% of them carrying the money anchor text. Even pages we have had a few links for with generalized real anchor text and reasonable links do not do as well as the above due to none of them carrying the money keyword? Is it me or does google still rely on links to the commercial page and keywords with anchor text to match the money term?
Intermediate & Advanced SEO | | BobAnderson0 -
Problem with internal links
Hello! Our domain, http://www.unionroom.com/, is having a strange issue with OSE in that it is telling us our internal pages aren't linking to one another. An example of this is that it is showing our About page ( http://www.unionroom.com/about/ ) only having three links, but this link appears twice on every single page on the website (~200 pages) in the header and footer. We've hung around for a little while to see if OSE would correct itself, but it hasn't and this now suggests that it may be an issue with our in-linking structure. Can anyone spot any issues with our build? The rest of the websites that we produce, that are all built in the same way, all have healthy internal linking structures according to OSE. Very confusing! Any help would be greatly appreciated.
Intermediate & Advanced SEO | | unionroom0 -
Linking to urls with Query Parameters good for SEO?
Hey guys, I am currently buying link ad spots on sites (hardcoded, not using ad networks). I track the each link I buy and the sales they generate with query parameters such as : http://www.mydomain.com/?r=top_menu_nav_on_seomoz My question is : do these links still pass link juice? I have my canonical already set to http://www.mydomain.com Also, in Webmaster tools I have it set to ignore anything after /?r= The way I see it, a link is a link. Naturally I would prefer to send directly to my root domain, however, these links cost a lot of money and I like to track my results. Does anyone have experience with SEO and working with query parameters?
Intermediate & Advanced SEO | | CrakJason0 -
Sitewide blog link and Article links
Hi Guys I just wanted to give you all a heads up on something I adjusted recently that worked really well and wanted to ask for your own experiences on this. 1. We have a blog that adds regular content and within the blog we link from the keyword we are targeting. Standard stuff right ! We were struggling for movement on a keyword so I removed the links from the articles and added a link on the site wide blogroll. The link on the blogroll included the keyword but was a longer descriptive link. Low and behold we got a first page listing when the changed it.The change in ranking was made a few days later. I have always been given the impression that site wide isn't that great ? So explain this one . Of course there are many other factors etc 🙂 What are your experiences and thoughts on what happened here ?
Intermediate & Advanced SEO | | onlinemediadirect0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10