Importance of keyword in the content to rank well
-
Well, I am very beginner seo.
our website is www.theprinterdepo.com and our main keyword for the moment is refurbished printers, but there might be hundreds of more keywords.
I was analyzing the SERPs and found that for our keyword, the first 2 websites that come up have very different content
1.http://www.geeks.com/products.asp?cat=PRN
They rank first, but I dont see a lot of text with the keyword in their text or links
2. http://www.valstarprinters.com/
They mention the keywords lots of times in the text, probably they are doing keyword stuffing?
So this makes me thing, how the 1st one ranked there? just by link builiding?
-
I know what a 301 its, but I dont understand how you found that?
Just a little background information
we had a website called www.theprinterdepot.net and we wanted to move to .com
when we moved we put a 301 redirect in the www.theprinterdepot.net to the .com
I did that in the php.ini, its that the 301 you are talking about? should I remove it and replace the welcome page with a we have moved to or something?
-
Just to give you a little perspective:
You have 103 Root Domains pointing at you. Geeks has 4300.
Now, they aren't doing their on page perfectly, but I'm going to guess that they haven't really needed to. They are trying to rank for a few different search phrases on the page you've provided, so in a sense they are diluting their strength. However, they are strong enough, at this point, where it doesn't matter.
As you will always hear, though, I'd suggest working on your on-page ranking factors, and trying to acquire high quality links. I ran a quick check on your site, and you are internally pointing at 301's (such as http://www.theprinterdepo.com/plotters-drawing.html). This will cause you to leak a little link value. I found about a dozen in a couple minutes.
-
I tend to find ranking goes more or less like this (this is oversimplified for the sake of argument)
- Relevance (i.e. site content)
- Site importance (i.e. links)
- Other factors (trust, penalties, alignment of the planets, etc)
So you have to look at the big picture first. Geeks.com is a large and popular site (it's even a Google trusted site!) and it's relevant to the search (because they do sell refurbished printers). I would bet they have lots and lots of backlinks in general.
The second site has keyword overkill, that's for sure. It's not unfair to call that keyword stuffing. But they also have you pretty beat on links. Using the comparison feature of Open Site Explorer, Valstar has twice as many links as you do. Worse, half your links are nofollow (pass no rank). Valstar has a Mozrank of 53 and your site has a 40.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
keywords are not ranking as per the expectation and need site review too
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help. Looking forward to hearing from you at the earliest. Thanks & Regards,
Technical SEO | | Harini.M
Harini2 -
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
Why Custom Post Types Don't Get Ranked Well
So I have started to use custom post types and have noticed that they don't get ranked very well in Google. On the other hand a post will rank almost immediately. Does anyone know any tricks for making custom post types rank as well as posts in wordpress? Sincerely, Garret
Technical SEO | | eWebify0 -
Duplicate Content - Products
When running a report it says we have lots of duplicate content. We are a e-commerce site that has about 45,000 sku's on the site. Products can be in multiple departments on the site. So the same products can show up on different pages of the site. Because of this the reports show multiple products with duplicate content. Is this an issue with google and site ranking? Is there a way to get around this issue?
Technical SEO | | shoedog1 -
Duplicate content in Magento
Hi all We got some serious issues with duplicate content on a Magento site that we are marketing. For example: http://www.citcop.se/varmepumpar-luft-luft/panasonic/panasonic-nordic-ce9nke-5-0kw http://www.citcop.se/panasonic/panasonic-nordic-ce9nke-5-0kw http://www.citcop.se/panasonic-nordic-ce9nke-5-0kw All of the above seem to work just fine as it is now but since they are excatly the same product they should ofcourse do a 301 redirect to the main page. Any ideas on how to sort this out in Magnto without having to resort to manual work in .htaccess? Have a great day Fredrik
Technical SEO | | Resultify0 -
Wrong Page Ranking
Higher-level page with more power getting pushed out by weaker page in the SERPs for an important keyword. I don't care about losing the weaker page. Should I: 404 the weaker page and wait for Google to (hopefully) replace it with the stronger page? 301 the weaker page to the stronger page? NOTE: Due to poor communication between content team and myself, the weak and strong pages have similar title tags (i.e, "lawsuits" and "litigation")
Technical SEO | | LCNetwork0 -
Similar Content vs Duplicate Content
We have articles written for how to setup pop3 and imap. The topics are technically different but the settings within those are very similar and thus the inital content was similar. SEOMoz reports these pages as duplicate content. It's not optimal for our users to have them merged into one page. What is the best way to handle similar content, while not getting tagged for duplicate content?
Technical SEO | | Izoox0 -
Duplicate Page Content
Hi within my campaigns i get an error "crawl errors found" that says duplicate page content found, it finds the same content on the home pages below. Are these seen as two different pages? And how can i correct these errors as they are just one page? http://poolstar.net/ http://poolstar.net/Home_Page.php
Technical SEO | | RouteAccounts0