Lowercase Company Name - Impact on Rankings?
-
A company who spells their name in all lower case, uses their name spelled exactly this way in titles & meta descriptions & throughout all of their site's content pages - will it affect rankings (particularly since the company name isn't a recognised word)?
For example, let's say the company is called "twintrest"
Which <title>would be better:</p> <ul> <li><span style="background-color: initial;">A) </span><span style="background-color: initial;">Twintrest - It's Like a Twitter & Pinterest Cocktail or</span></li> <li><span style="background-color: initial;">B) twintrest - It's Like a Twitter & Pinterest Cocktail</span></li> </ul> <p><span style="background-color: initial;">I am leaning towards "A" because the crawler would recognise "Twintrest" at least as a noun, where as in B it could be misconstrued as a spelling mistake.</span></p> <p>Also, in content it would need to be italicised right? <span style="background-color: initial;">So both these would be ok:</span></p> <ul> <li><span style="background-color: initial;">You should use Twintrest because it rocks. or</span></li> <li><span style="background-color: initial;">You should use </span><em style="background-color: initial;">twintrest </em><span style="background-color: initial;">because it rocks.</span></li> </ul> <p>But not:</p> <ul> <li><span style="background-color: initial;">You should use twintrest because it rocks</span><span style="background-color: initial;">.</span></li> </ul> <p>Is it worth pointing out?</p> <p>I've noticed that jcpenny spell their name in lowercase and use this format in their meta tags, however, they are a well established brand. Is there any evidence to suggest that lowercase may even be advantageous since a lot of searches are carried out in lowercase?</p></title>
-
Thanks, this is what I was originally leaning towards:
- Display lowercase name in the body text in italics (because until now it has always been with a capital first letter - so this would softly point out the change)
- Display capital first letter to signify noun in meta data (titles & meta desc)
-
I agree - so basically best recommendation would be to roll-out the change everywhere? Places, Youtube, LinkedIn, Twitter profiles etc etc
What about using some microdata (http://schema.org/Corporation) - could that help?
-
Correct me if I am wrong here
But this should be done according to how the client wants - with all lowercase. As that is how they are branding themselves and will be on all official documents, press releases, basically anything.
I heard that google places and other similar services will pick up citations and for citations to best impact things they need to be consistent all across the board. I worked for check n go at one point and t hey had a problem where it was coming in as Check in Go, Check n Go, Check 'n Go, etc etc and it was impacting them in ways.
So I would just do which ever way the client wants and keep it consistent.
-
I honestly don't think it really makes a difference unless your company name can be confused with for example a geographical location (which would be used first-capped in other instances than your name). I think Google is perfectly capable of finding out that this non-capped word is your company name.
However, in the interest of your visitors, and just to 'make it 110% clear to the search engines', I would nevertheless advice to use a proper first-capped company name.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is my name. Overnight it went from being the number one google search to not showing up at all when you google my name. Why would this happen?
I built my website via square space. It is my name. If you google my name it was the number one hit. Suddenly 2 weeks ago it doesn't show up AT ALL. I went through square spaces SEO check list, secured my site etc. Still doesn't show up. Why would this happen all of the sudden and What can I do? Thank you!
Intermediate & Advanced SEO | | Jbark0 -
Competition site with Duplicate Name
I have a client who is in real estate and one of his competition used the same Name and Domain and added the word Toronto in front. The competition is putting similar content on the website. The competition also hijacked the Google listing since they both work in the same building. Is this going to affect the ranking our website? What negative effect will it put on our website?
Intermediate & Advanced SEO | | KaranX0 -
How to rank my website in Google UK?
Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least - I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.
Intermediate & Advanced SEO | | gorubbishgo0 -
Can changing G+ authorship on a well-ranking article drop its search ranking?
We have an article that ranks #1 in Google SERP for the keyword we want it to rank for. We decided to revise the article because although it's performing well, we knew it could be better and more informative for the user. Now that we've revised the content, we're wondering: Should we update the article author (and the G+ authorship markup) to reflect that the revisor authored the content, or keep the original author listed? Can changing G+ authorship on an article impact its search ranking, or is that an issue that's a few Google algorithm updates down the road?
Intermediate & Advanced SEO | | pasware0 -
How to get an online store ranked
Hello, The question is how to get SEO traffic to www.misslovegirls.com [staff warning: this is a lingerie site and may be not safe for some viewing situations] The only editable info we have on the pages is in the Meta Keywords and Meta Description on each page. Goal to get search engine traffic to the site. Any suggestions? Thank you!
Intermediate & Advanced SEO | | onlinemktg10 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790 -
Domain name match and SEO
I was asked a question today and would like a second opinion on it : Knowing that Alex wants to rank for personnal training the question is, from a SEO standpoint, which domain name would you recommend me using and why : personnaltraining.com ( IS not available) Personnaltrainingalex.com alexpersonnaltraining.com alextraining.com trainingalex.com I have my idea on this, but I'd like to have your so we can share and discuss on that. Thanks !
Intermediate & Advanced SEO | | Catalyste0 -
Aggressive Loss in Rankings
I recently launched a website and used local directories, web directories and guest blogging as a means of getting links to the site. Within 60 days the site was ranking on the first page for a highly competitive keyword. It was hovering on the first page for about two weeks before it plummeted in ranking to near 200. I am not finding any crawl errors or duplicate content issues on the site. Could my links have caused this massive decrease in rankings?
Intermediate & Advanced SEO | | mj7750