How to quickly up your PA/DA?
-
Okay people,
so far i've actually tried a lot of things and analised a lot of data provided by SEOMoz and i already made a lot of changes.
Still one of my competitors stands on the number 1 position in Google. Their page ranks F for the keyword and my page ranks A.
I can only come to the conclusion that there is another part that plays his part here. So i basicly found this informatie:
- Page Grade:
- My site: Grade A
- Competitor: Grade F
- Page Authority (PA):
- My site: 49/100
- Competitor: 62/100
- Domain Authority (DA):
- My Site: 39/100
- Competitor: 55/100
- Total Links:
- My Site: 1188
- Competitor: 8250
- FB Shares:
- My Site: 15
- Competitor: 14
- FB Likes:
- My Site: 2
- Competitor: 1
- Tweets:
- My Site:6
- Competitor: 7
- Google+:
- My Site: 3
- Competitor: 0
I already made some adjustments to my facebook fan page so it can recieve more likes then before.
I think the main issue is located in the PA en DA factors. What do you guys think and what could i do to quickly increase my PA en DA factor (PA is the most important one i think).
hope to hear from you soon
- Page Grade:
-
Keyword density is a myth. http://www.miislita.com/fractals/keyword-density-optimization.html
dont keyword stuff tags like the title with keywords, place the keyword as many times as you want in the document, as long as it is natural.
-
To be honest, I don't pay much attention to keyword density. I make sure to use the keyword once or twice on the page, near the top in the middle of a relevant sentence. I link to the page internally using varying anchor text, and the links all come not from navigation links but from editorial text links contained in body text towards the top of the page.
I also write extensively about the keyword topic, this means 5-600 words examining the topic, filled with related keywords and relevant topics. For some reason, the quality of the writing matters. Google seems pretty sophisticated at determining when something is spammy, and when something has a Wikipedia quality about it.
-
Hello Cyrus,
thanks for the pointers. I already submitted a in depth keyword Analysis. The report is being printed right now...
i'm currently using the competitive link finder for finden more link with higher MR MT en DA. I also adjusted some link anchors from website I control to my site. Hope it will help some at least
thanks for the pointer.
What is your feel about keyword density? Is it or isn't it a factor, how big a factor is it? Where should you keep the density at?
-
so that works exactly like PR calculation.
so for my DA to go up i might actually need to "collect" 1,000 links in order to go up to 50?
-
Hi Jamo,
Looks like you've done some good research. Here's some more tips:
1. Use the Keyword Analysis tool to give you an even more in-depth view of why your competition is out-ranking you. Be sure to run a full report, and you can add your own url for comparison.
http://pro.seomoz.org/tools/keyword-difficulty
2. Don't forget anchor text. A few high authority links with the right anchor text - containing exact or partial match keywords - can go a long way in helping an otherwise poorly optimized page to rank.
3. As others have said, it's all about building high quality links to your site. Unfortunately, this takes time, patience and energy, but it's well worth it in the end.
Oh, and instead of using "total links" as a metric, try looking at "total linking root domains" instead, as this is a better indicator or ranking potential.
-
Theo and nick give good advice.
One more thing, DA and PA are logarithmic, so if you are 40 and your competitor is 60, the difference between 40 and 50, is ten times as big as the difference between 30 and 40
-
PA and DA are primarily based on links. It looks like your competitor is out-shining you there. I'd make your major next step a link building campaign.
-
You can't 'quickly' raise your PA/DA in a legit and normal way.
Aside from the caps that Google is said to have on your allowed growth/time, raising these values requires high amounts of backlinks from strong domains. Focus on creating top quality content that your target audience wants to read, share and link to. A higher PA/DA will follow.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Readd/Reindex a page that was 410'd
A script of ours had an error that caused some pages we didn't wish 410'd to be 410'd, we caught it in about 12 hours but for some pages it was too late. My question is, will those pages be reindexed again and how will that affect their page ranking will they eventually be back where they were? Would submitting a site map with them help, or what would be the best way to correct this error (submit the links to google indexer maybe?).
Intermediate & Advanced SEO | | Wana-Ryd0 -
How do we avoid duplicate/thin content on +150,000 product pages?
Hey guys! We got a rather large product range (books) on our eCommerce site (+150,000 titles). We get book descriptions as meta data from our publishers, which we display on the product pages. This obviously is not unique, as many other sites display the same piece of description of the book. It is important for us to rank on those book titles, so my question to You is: How would you go about it? I mean, it seems like a rather unrealistic task to paraphrase +150,000 (and growing) book descriptions. As I see it, there are these options: 1. Don't display the descriptions on the product pages (however then those pages will get even thinner!)
Intermediate & Advanced SEO | | Jacob_Holm
2. Display the (duplicate) descriptions, but put no-index on those product pages in order not to punish the rest of the site (not really an option, though).
3. Hire student workers to produce unique product descriptions for all 150,000 products (seems like a huge and expensive task) But how would You solve such a challenge?
Thanks a lot! Cheers, Tommy.0 -
Back links Building and article/blog posting
Hi all, I have been researching the best way for back links building, and I would like to ask few questions before I start. Which one of these tools would you recommend for back link building diagnostics. www.linkrisk.com - www.linkdetox.com What would be the best procedure to begin creating healthy back links? Would looking at my competitors back links help me? What would be the recommended amount of back links created per week? Also how many blogs entries should we aim to create per week? The website i'm working on is manvanlondon.co.uk If you guys have any further suggestions please let me know. Many thanks for your time.
Intermediate & Advanced SEO | | monicapopa0 -
Duplicate Title - Magento Products / Kunena Forum - Nofollow vs. Follow
Hello Mozzers! This is my first post so hopefully I can explain this in a way that is clear! I just signed up for my PRO membership and wanted to finally start hacking away at this companies site that I work for. I ran my report and noticed my Crawl Diagnostics: 715 Dupliate Page Titles I noticed that a lot those were coming from the customer login in magento. So I added the: User-agent: *Disallow:/customer/ as mentioned in this link: http://stackoverflow.com/questions/10742052/duplicate-content-issues-for-login-page Any suggestions on that? Also, We have a Kunena forum on our site and have noticed all of the nofollow links. People say I should change them to follow links, but other people say leave them or I will get penalized. Any advice would be greatly appreciated!
Intermediate & Advanced SEO | | NRMWEBWORKS0 -
Quick wins for new page
Hi! I recently put this page live for a new client targeting the term 'hospitality IT' in the UK. http://www.antana.co.uk/hospitality-IT.html I've done a bit of guest blog writing and the page is currently #10. There are very links to the site overall, and only a handful to the page itself. Should I focus on building links to the root domain or the page, and is there any other quick changes I can make to give it a boost? Thanks!
Intermediate & Advanced SEO | | neooptic0 -
Indexing/Sitemap - I must be wrong
Hi All, I would guess that a great number of us new to SEO (or not) share some simple beliefs in relation to Google indexing and Sitemaps, and as such get confused by what Web master tools shows us. It would be great if somone with experience/knowledge could clear this up for once and all 🙂 Common beliefs: Google will crawl your site from the top down, following each link and recursively repeating the process until it bottoms out/becomes cyclic. A Sitemap can be provided that outlines the definitive structure of the site, and is especially useful for links that may not be easily discovered via crawling. In Google’s webmaster tools in the sitemap section the number of pages indexed shows the number of pages in your sitemap that Google considers to be worthwhile indexing. If you place a rel="canonical" tag on every page pointing to the definitive version you will avoid duplicate content and aid Google in its indexing endeavour. These preconceptions seem fair, but must be flawed. Our site has 1,417 pages as listed in our Sitemap. Google’s tools tell us there are no issues with this sitemap but a mere 44 are indexed! We submit 2,716 images (because we create all our own images for products) and a disappointing zero are indexed. Under Health->Index status in WM tools, we apparently have 4,169 pages indexed. I tend to assume these are old pages that now yield a 404 if they are visited. It could be that Google’s Indexed quotient of 44 could mean “Pages indexed by virtue of your sitemap, i.e. we didn’t find them by crawling – so thanks for that”, but despite trawling through Google’s help, I don’t really get that feeling. This is basic stuff, but I suspect a great number of us struggle to understand the disparity between our expectations and what WM Tools yields, and we go on to either ignore an important problem, or waste time on non-issues. Can anyone shine a light on this for once and all? If you are interested, our map looks like this : http://www.1010direct.com/Sitemap.xml Many thanks Paul
Intermediate & Advanced SEO | | fretts0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Panda / Penguin Testing on a Site - Has anyone see this?
Hi, Trying to diagnose the fall of our site. We fell mainly with Panda 3.4 and then a little more with Penguin. We have a main site with 200 pages and an attached blog. example domain.com/blog Then blog that was really small with only 7 posts. One keyword phrase example: "ace widget software" has ranked # 2 and 3 through the entire storm. The page that is ranking is in our main root site (not the blog). We used to rank for 200 phrases now only rank for about 10 Over the past week I stumbled on the fact that if I create a new post in my blog, those pages rank in 3 days. Good rankings, #2 on one and at least first page on the other 5 pages. One page ranked #2 in 17 hours. The test I am conducting: I am now testing to see if maybe there is some coding issue on our site, we do not use a template but a 3 column design built in Dreamweaver using older style tables etc. 1. Putting a new page on the old design. 2. Taking an existing page and putting into new design without side columns. 3. Already testest - adding new page to blog (success on this test) Seems if it was a coding issue/ design the two or three keywords phrases that stayed steady through the storm would have fallen. our site: www.TranslationSoftware4u.com Has anyone else been adding new content to see it rank really good but cannot get the other pages to bounce back up in rankings? Open to ideas of why this is happening. Thanks in advance! Force7
Intermediate & Advanced SEO | | Force70