Additional product information: the product's sales page or a blog post?
-
I want to go in-depth about different customizations for custom caps, which is one of the products we offer. I just don't know whether it would be better--from an SEO perspective--to expand the caps sales page we already have or to write a blog post to give the site another valuable indexed page. From a user standpoint, I don't think it's as important, because if I do it the blog way, I can't just put a link on the page saying, Want more customizations? Visit our blog post.
Any opinions?
-
Something I don't think I was clear on is the fact that I'm not very concerned with the caps page itself. My ultimate goal with almost every SEO thing I do is to give the entire site more authority so that the home page will rank higher. In that case, is the blog post without question the better option?
-
That might work too. Admittedly I am unfamiliar with your market so my answers are of a more "generally, what I would do is" type. If you can expand that content and get a blog post out of it too, why not?
-
Lol, it appears you answered while I was updating my comment. Sorry about that.
I looked at that page. I gotta say I would add the content to it directly. Perhaps you could separate it so that it's easily identified as an additional option. Or again, get some advice from someone with a bit more experience on that front than I (I don't make them pretty, I just make them rank).
-
Oh, I just saw what you added. Yes, that's the page in question. Maybe I should do both--expand that page and write a blog post--with DIFFERENT content.
-
Thanks for the input.
I only have one caps page, and I guess it's what you'd call a sales page.
http://www.stadriemblems.com/direct-embroidered-caps.htmlWhat I want to add onto the blog or onto this page is not duplicate content; I just got finished writing it.
The additional information isn't relevant to every single person who would want caps, which is what makes me want to do a blog post. On the other had, more content on the caps page would help its SEO. I guess I just answered my own question. Think user first. Put it on the blog.
-
That's a bit interesting. Do you have just the one "caps" page that you would like to expand, or are there many?
I ask because if you have multiple pages on which you're going to put the same content, you could run into duplicate issues. In that case it may be best to have a separate page.
From an SEO perspective, it would technically prove beneficial to get another page of content on there, but careful with this one. This is information regarding a product, and if you can deliver that information to the customer without forcing them to click for it, you are reducing your bounces a little. The fewer clicks to buy, the better.
If this would all be on just one page, I would opt for expanding that content. In that case, you may want to consult a designer who can help you find creative, yet user-friendly ways of delivering that content to ensure that it's above the fold, etc. And depending on the target terms, the additional content could/should help that page to rank.
Think "user first" and the SEO part seems to fall in line....most times.
Edit/Update: Hey I looked at your site, is this the page in question?
http://www.stadriemblems.com/direct-embroidered-caps.html
If so, then I would certainly opt for placing the content on here. I think that expanding that would help more than a link to more info. But again, for so long as it's going to be unique.
-
Having more indexed pages is an advanatge, but you need to take action to make the most of it.
Evey page is given PageRank, lets say 1, if you have a 3 page site, your site will have a PR of 3 (excuding external links) if you had 3 more pages you have a website PR of 6, but still 1 per page, thought smart linking you can push that link juice onto one or a few pages, so you may have 1 page with a PR of 3 and the others 0.?
See here http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is My Site Structure Suppressing Product Pages
Hey Guys, I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well. There are two things that I think could be causing the issue, but I could use some extra eyes on this. Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/ It seems like an adjustment to how my products are structured in the site might go a long way. If you have any experience with this and could weigh in on it, I'd appreciate it.
Technical SEO | | robbinsinternational0 -
J-Son Schema via tagmanager for Blog Post Listed at Blog Category Page
Hi Experts, I am implementing J-son Schema via tagmanager. For my blog category page i have many blog post listed so now I have to use blog posting at category page via tag manager so can anyone guide me how to implement? Hope you are getting my question. Like my blog site - a) abcd.com/blog b) blog category - abcd.com/blog/cloth d) Blog Post - abcd.com/blog/cloth/ my-favourite-dress. My query is at this page - abcd.com/blog/cloth many blog post listed. So I have to implement for all post "@type": "BlogPosting" via tagmanager so how to do that? Without tag manager I know how to implement via loop but via tag manger dont know? Thanks!
Technical SEO | | Johny123450 -
What's Moz's Strategy behind their blog main categories?
I've only just noticed that the Moz' blog categories have been moved within a pull down menu. See it underneath : 'Explore Posts by Category' on any blog page. This means that the whole list of categories under that pull-down is not crawlable by bots, and therefore no link-juice flows down onto those category pages. I imagine that the main drive behind that move is to sculpt page rank so that the business/money pages or areas of the website get greater link equity as opposed to just wasting it all throwing it down to the many categories ? it'd be good to hear about more from Rand or anyone in his team as to how they came onto engineering this and why. One of the things I wonder is: with the sheer amount of content that Moz produces, is it possible to contemplate an effective technical architecture such as that? I know they do a great job at interlinking content from one post onto another, so effectively one can argue that that kind of supersedes the need for hierarchical page rank distribution via categories... but I wonder : "is it working better this way vs having crawlable blog category links on the blog section? have they performed tests" some insights or further info on this from Moz would be very welcome. thanks in advance
Technical SEO | | carralon
David0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
To integrate a blog tool onto site - or build a blog solution - what's better for SEO?
Currently looking at adding a blog to our company site subdirectory and wanted to know if there was a SEO distinction between the following methods: Integrating a bolt-on blog tool with the site to create the blog VS. just using the current site infrastructure to build blog functionality. What's better for SEO? (and if tool integration is the overwhelming response - which tool?). Cheers.
Technical SEO | | Oxfordcomma0 -
150 products 301 redirect to HOME page, any impact?
If redirect 150 products to the home page, will I be penalize? It does not look like I can have access to cPanel on this platform, BigCommerce and i moves my old domain to this plateforme, the only option I might have his to redirect everythings to home page. Thank you, BigBlaze
Technical SEO | | BigBlaze2050 -
How do i properly combine these two schema's from schema.org
So we're redoing our reviews/testimonials page on our website right now and moving over to the schema.org format as described here: http://schema.org/Review But we would like to combine each of our reviews with a location for which it was reviewed using this: http://schema.org/LocalBusiness What i can't wrap my head around would be the correct syntax? is it just the first block and then the next block? or is there a way of putting the actual physical address within the review page itself? So is this the correct way to do a page full of reviews that are reviewing various physical locations? * <div< span="">itemprop="reviews" itemscope itemtype="http://schema.org/Review"></div<>* <span< span="">itemprop="name">Value purchase</span<> -* by <span< span="">itemprop="author">Lucas</span<>,* <meta< span="">itemprop="datePublished" content="2011-03-25">March 25, 2011</meta<>* <div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>* <meta< span="">itemprop="worstRating" content = "1"/></meta<>* <span< span="">itemprop="ratingValue">4</span<>/* <span< span="">itemprop="bestRating">5</span<>stars* <span< span="">itemprop="description">Great microwave for the price. It is small and</span<>* fits in my apartment. 1. <div< span="">itemscope itemtype="http://schema.org/LocalBusiness"></div<> 2. # <span< span="">itemprop="name">Beachwalk Beachwear & Giftware</span<> 3. <span< span="">itemprop="description"> A superb collection of fine gifts and clothing</span<> 4. to accent your stay in Mexico Beach. 5. <div< span="">itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"></div<> 6. <span< span="">itemprop="streetAddress">3102 Highway 98</span<> 7. <span< span="">itemprop="addressLocality">Mexico Beach</span<>, 8. <span< span="">itemprop="addressRegion">FL</span<> 10. Phone: <span< span="">itemprop="telephone">850-648-4200</span<> <div< span="">itemprop="reviews" itemscope itemtype="http://schema.org/Review"></div<>* <span< span="">itemprop="name">Value purchase</span<> -* by <span< span="">itemprop="author">Lucas</span<>,* <meta< span="">itemprop="datePublished" content="2011-03-25">March 25, 2011</meta<>* <div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>* <meta< span="">itemprop="worstRating" content = "1"/></meta<>* <span< span="">itemprop="ratingValue">4</span<>/* <span< span="">itemprop="bestRating">5</span<>stars* <span< span="">itemprop="description">Great microwave for the price. It is small and</span<>* fits in my apartment. <div< span="">itemscope itemtype="http://schema.org/LocalBusiness"></div<> <span< span="">itemprop="name">Beachwalk Beachwear & Giftware</span<> <span< span="">itemprop="description"> A superb collection of fine gifts and clothing</span<> to accent your stay in Mexico Beach. <div< span="">itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"></div<> <span< span="">itemprop="streetAddress">3102 Highway 98</span<> <span< span="">itemprop="addressLocality">Mexico Beach</span<>, <span< span="">itemprop="addressRegion">FL</span<> Phone: <span< span="">itemprop="telephone">850-648-4200</span<>
Technical SEO | | adriandg0 -
About Bot's IP
Hi, one of my customers had probably block the IP of SEOMOZ's bot. Could you give me : IP User-agent's name thks for helping me 😉
Technical SEO | | dawa1