No KWs to target and SEO value
-
Hello,
I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources.
The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
-
See what I would do like I said was put social buttons on it, to try and and gather some social signals to those articles but then anchor text link out of the content to a page with a term that does generate traffic.
Maybe you can use those articles to help the SEO of other pages.
-
Thanks Marcin. Some great info.I tried a few of the suggesting prior with no luck. But will try a few of the others. Hopefully i can come up with something.
Is there an example when you would not perform KW research and let the post rank naturally for long tail KWs, say like this Q&A forum? I know that these Q&A type posts do end up raking for the long tail, though each seems not to target an KW in particular via on-page.
-
Thanks for the info activitysuper.
We are adding FB and G+ buttons to each page. I'm also leaving the meta description blank so the search engine will show long-tail KWs in the snippet to the searcher.
I guess, like this Q&A blog, each post will show in the index and rank for long tail KWs, possibly as the topic gains in popularity.
-
Hi,
there are a few ways you could go about this.
-
First of all, if you're an expert in this field, you will probably include a number of good keywords in a very natural way, just by knowing your stuff.
-
Try tools like ubersuggest.org - it scrapes Google Suggest quite efficiently. I believe with Google Suggest you can often find a lot of hidden gems not reported by the Google Keyword Tool.
-
Try extracting keywords from other pages which are already ranking for your target term. My favorite way of doing this is using a free Microsoft extension for Excel called Ad Intelligence, available from http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence You can use the built-in keyword wizard to paste a number of other URLs, and the tool will try to extract all related keywords. Works very well for me.
You can try a similar trick with the Google Keyword Tool, by providing a website and not a specific keyword as a seed for your research.
-
This might not be feasible / out of the budget, but running an Adwords campaign with some more generic phrases and "broad" match often helps discover a number of surprising phrases people are looking for your content.
-
Get SEOQuake for Firefox - https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/ - to review several top pages ranking for your keywords. Pay special attention to the "Density" report which shows you the most frequently used keywords on these pages, and to the Diagnosis report which you can use to find phrases used in meta description, meta keywords and header tags.
I hope some of these tricks will help you.
-
-
Add some social buttons around it and try and bring some social traffic instead?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommended basic credible SEO on youtube
Hello, I'm teaching a friend SEO and she wants very basic SEO videos on Youtube. I looked for some but there was a lot of incorrect information that some people were giving out. Does any experienced SEOs know of credible, basic SEO videos that the SEOs that make them don't give out backward information. Good quality videos. I will keep looking, but please, if anyone has some gems send them my way. Thanks. Bob
Keyword Research | | BobGW1 -
Blog - SEO Better? MyCompany.com/blog or marketing.MyCompany.com/blog? Percent difference?
We started blogging aggressively 3 months ago to bolster our organic search. We are building a new website and wonder if hosting our blog directly on our site is better than marketing.mycompnay.com? Is MyComanpany.com/blog a better choice - what percentage of SEO value would it be? We are building a new WordPress website. Our blog is currently hosted on a subdomain with HubSpot software. WILL OUR SEO BE SIGNIFICANTLY MORE EFFECTIVE HOST THE WEBSITE DIRECTLY OUR DOT COM? It won't be as convenient with HS tool but we want the best possible SEO.
Keyword Research | | Joseph.Lusso0 -
Is KEI metric still commonly used by SEOs
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
Keyword Research | | Yaddly0 -
Do you know about SEO and PPC co-optimisation model?
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
Keyword Research | | UNIVERSIDADES0 -
What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
We have just introduced targeted pages for all of our keywords, however their is lots of overlap with existing established pages. For instance for the keyword Small Meeting Rooms we have the new page, titled Small-Meeting-Rooms which is now competing with the more established Meeting-Rooms. Its early days for both pages, about 2 weeks and 6 weeks respectively. But is it counterproductive to spread out our search juice between lost of pages? Should we just focus on a few? Any feedback, especially feedback based on real experiences is much appreciated!?
Keyword Research | | HireSpace0 -
Is using "-" in the title of a page to seperate targeted keywords bad for seo purposes?
For example "Dog-Leashes" Is that bad if I'm targeting dog leashes as my keywords.
Keyword Research | | ibex0 -
Location-based Keyword Targeting
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado." What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
Keyword Research | | kylesuss0