How to find keywords specific to local area
-
Hey everyone, new to this game, but been working hard to learn, have a website for an independant insurance broker in Northern Ireland, I have been using adwords and insights to try find good keywords to build his site around. But really struggling to find any keywords which people in Northern ireland are searching for, that are not in high competition.
Anyone give me a pointer how i could better identify the keywords i seek
-
Hi Stephen,
Thanks for using Q&A for your very good question. The trouble is that unless your business is in a true metropolitan location (think Los Angeles) keyword research tools are unlikely to show you helpful geographic terms. This has been a problem with Local SEO since day 1.Most of my colleagues in Local agree that you should follow a process something like this:
-Use tools like the G Adwords Keyword Tool and Insights to identify your basic service/product keywords.
-
Make a list
-
Take out your plurals and odd spellings
-
This will get you down to your core list...in your case, things like Health Insurance, Automobile Insurance, Automobile Insurance Company, Accident Insurance firm or what have you.
-
Now go in and add your geographic terms (city names, regional names, county names, neighborhood names, postal codes, etc.) to your core terms.
-
Now add back in plurals (companies vs. company etc.)
-
Now you have a very big list because you've got Automobile Insurance Company Belfast, Personal Liability Insurance Belfast, Automobile Insurance Newcastle, Personal Liability Insurance Newcastle, etc.
This is basically how it's done, and it tends to work quite well. Good luck!
Miriam
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a software to find surrounding words to a keyword
I believe the surrounding words to a "keyword" are called co-occurences and I was wondering if there a a software that can tell me which word(s) go around a specific word (before or after). Thank you,
Keyword Research | | seoanalytics0 -
Optimizing for close keyword variants
I am planning my seo project using Moz tools. I am finding keywords that are close to each other. What is the best way to optimize? If I made a page for each of the close words, it would pretty much be duplicate content. Is it best to go ahead and make a page for each and try to make content a bit different? How different does it have to be? Or, would i try to use the different versions of the keyword on one good page. Thank you!
Keyword Research | | bhsiao0 -
Is the Adwords keywords planner accurate ?
Hey guyz,
Keyword Research | | atakala
As you guyz do, I base all my seo effort into the keywords' traffic and quality which I can get from Adwords Keywords Planner.
But this post has confused my mind .
It' says the average searches doesn't exactly the average searches.
And everything is okay here now I can say that of course it's not %100 accurate.
But the shocking part is he gives an example of how a big gap there is between real searches number and adwords keywords planner tools give us . What do you think guyz?
Can it be true ?
(And also last time I asked a question, Randy has replied me, If possible please Randy do it again :D.)
Best wishes.0 -
Different or Same Keywords for Second Site
Hello, We're flushing out a second site for a client that's a second site in the same niche. How do I know when to use the same keywords for both sites and when to use entirely different keywords. One site is fairly strong, and the other will be less strong, though we're going to strengthen it quickly.
Keyword Research | | BobGW0 -
Keyword limit??
So is it right we are only allowed 300 keywords across all campaigns? if this is right how are we suppose to work with this? is there a way to make it higher?
Keyword Research | | OasisLandDevelopment0 -
Keywords and Rank Checker Tool
Two questions about checking the rank of keywords. The easiest way to say this is by example. I have a keyword that SEOMOZ ranks on google in the 32nd position but when I look for that keyword in Google it's nowhere to be found (it's buried deep in the results pages somewhere). Where does SEOMOZ get its keyword results from? How do I non-localize my browser so I can see "global" keyword results? Is there such a thing? thanks in advance.
Keyword Research | | dpdeleon10 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
Keyword Difficulty
is probably a "how long is a piece of string" question but wondered how to use the keyword difficulty tool, particularly in relation to the % and the wording moderate, what are these actually saying? Perhaps some of you could give details of how you use this tool and apply the % and term to real world situations, Thanks in advance, Lee
Keyword Research | | LeeMiller0