Our keyword rank fell drastically since our last moz crawl. What gives?
-
Our site was just crawled last night an we had a number of keywords fall 25% or so, from say # 30 to 38. What would cause such a drastic fall? We haven't taken down pages or changed changed page titles, url or content.
One thing we are having trouble with is our meta description and meta keywords for each page. Drupal 7 seems to be giving us trouble and the meta information isn't showing up anymore.
Would that cause the fall? Any other suggestions?
-
Wow, thanks for the great response. Where could I learn more about properly configuring it so my dev can make sure its done properly.
Since you mention that, moz does give me a lot of warnings (about 500) about duplicate page content and titles. Maybe that's part of the issue.
-
Sorry Dru
CDN is a Content Delivery Network.
It helps make your site faster by serving your images, CSS and javascript from a network across the world.
If you misconfigure it or configure it lazily (as I did) then it is possible for the search engines to access your content from the CDN and that can create duplicate content, accidentally, for which you may be penalized.
- and that might be a reason for a ranking drop.
-
Thanks!
-
Meta Keywords is not used by search engines
Meta description is used by search engines part of the time.
-
Sorry, I'm in idiot and have no idea what CDN means. Do you mind explaining Alan? Sorry for my novice-ness.
-
Do you have a CDN?
They started crawling some of my pages through the CDN, which I have never seen before, and they are dropping my real pages and replacing them with CDN pages.
-
I have seen some pretty massive fluctuations in two SERPS I keep track of over the past 24 hours. The changes in rankings haven't just affected my domains, but competitors domains as well (both good and bad for them). I am wondering if it has something to do with the changes Google launched in February.
Like others have said I am going to wait and see if the changes remain for a few days until I panic.
-
So meta description is meaningless for SEO correct? But it is helpful in the search engines to the person who searched so they can get a desc of the link provided right? That would be the main benefit?
-
from say # 30 to 38
This could be normal flux. Hang in there.
One thing we are having trouble with is our meta description and meta keywords for each page.
Meta keywords is meaningless.
If you have concerns about your site maybe a consult with a Drupal Expert would put your mind at ease and correct any real problems.
-
Thanks for the help Jeffrey. I've seen some fall for the last three weeks, but much more gradually than last nights crawl. Maybe 2 or 3 places the last two crawls and then 8 places last night.
-
Has it just been one day? I'd give it at least a day or two more before panicking. Things tend to move around in Google like that.
Meta keywords and description have zero direct impact on SEO rankings.
Don't bother filling in meta keywords at all. It's a waste of time.
Meta descriptions can be important for getting clicks, but they won't help for where you rank in Google if you're trying to optimize the descriptions with keywords.
-
We also had a similar situation the previous week. This week we seem to have stabilized. I'm trying to figure it out myself as we have been steady with our pages, and actually significantly increasing in content and # of pages.
PS. If this response helps, please hit the "thumbs up"!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Crawl Depth improvements
Hi I'm checking the crawl depth report in SEM rush, and looking at pages which are 4+ clicks away. I have a lot of product pages which fall into this category. Does anyone know the impact of this? Will they never be found by Google? If there is anything in there I want to rank, I'm guessing the course of action is to move the page so it takes less clicks to get there? How important is the crawl budget and depth for SEO? I'm just starting to look into this subject Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
May integrating my main category page in the index page improve my ranking of main category keyword?
90% of our sales are made with products in one of our product categories.
Intermediate & Advanced SEO | | lcourse
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword. Any thoughts?1 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
Our website www.turbocupones.com dropped drastically in ranking today
Our website www.turbocupones.com dropped drastically in ranking today. I have no idea why this happened as we have not outsourced any SEO and sticked to google´s guidelines. Can you please check the web and give me Ideas why this happened? Our traffic dropped by 1000%. All our content is unique. I have years of experience in SEO and never had a problem like this. The rankings dropped drastically for everything. As said all SEO done is white hat. Thanks!
Intermediate & Advanced SEO | | sebastiankoch0 -
Why Is This Page Not Ranking?
Hi Mozzers, I can't rank (the page is nowhere on the Google grid that I can find) and I've not been able to move the needle at all on it. The page is http://www.lumber2.com/Western-Saddle-Pads-s/98.htm for keyword "western saddle pads." I'm inclined to think I'm cannabalizing the category with the products so I removed the word saddle from the majority of the product names on page. However, saddle pad or saddle pads is in the meta title for most if not all of the products. Do you think I'm cannabalizing with the product titles or is there something else going on? Thanks for any help.
Intermediate & Advanced SEO | | AWCthreads0 -
Okay. So I had the top spot for organic rank ( # 1 position ) above the places section. Now it has been eliminated and I am in the top spot for just the places section. What gives?
So i dont just want to be number in the places section.
Intermediate & Advanced SEO | | NWExterminating0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0