What are tier 1, tier 2, tier 3 keywords (pages)?
-
I am seeing these terms, but for the life of mine I can't understand what they are. Could anybody explain that in layman's terms? Thanks.
-
In addition to Vahe's suggestion, it's possible the terms being used refer to what is also frequently referred to as "the long tail" of search.
Tier 1 or "head" terms are search terms with both extremely high search volume and very high competition Tier 2 or "body" terms have lower search volume and competition, and tier 3 or "long tail" terms are those which are so specific they are searched much less frequently, but also there are considerably fewer sites competing for their traffic.
Example:
tier 1 head term - "SEO"
tier 2 body term - "ecommerce SEO specialist"
tier 3 long tail term - "SEO specialist for WordPress in Seattle"Note it's not just the # of words in the term that determine it's tier, though usually longer terms will be located farther down. It's more the search volume and amount of competition that determines the classification.
There's lots of info on the long tail of search here at SEOMoz and the web in general if you want to get a deeper understanding of it's value.
Paul
-
Hi Vince,
I think they refer to primary, secondary or tertiary keyword targets used for the page; primary being the main keyword used to optimise the page.
Hope this helps,
Vahe
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Followed all on-page rules no listing for target keyword :(
Hey guys, long time Moz user, first time forum asker. I recently went all out and tried to create above and beyond blog content, while also making sure to keep it SEO friendly. The page is indexed but does not show anywhere at all for the target keyword. Here is my article URL below. http://blog.storitz.com/2016/04/75-moving-tips-preparing-packing-beyond/ I checked it on the onpage ranker on MOZ and got a B. Here are some theories on maybe why it's not ranking at all. It got knocked for keyword stuffing. Although my page has tons of content and the keyword density is at a reasonable rate, I still used the keyword 22 times. Another is my wordpress automatically set my robots tag to "Noodp". Wanted to get some feedback and see if there is anything you guys might have some insight into before I start making adjustments here. Appreciate it in advanced!
Content Development | | Storitz0 -
How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?
What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post. We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?
Content Development | | RosemaryB0 -
2 blogs and authorship
Hi all, I run a blog from my WP site, and also a seperate one on blogger.com which has authorship linked to it. I'm noticing that if I put up a WP blog (from my site) on my G+, this will pop up on listings presented the same as the authorship (image shown). My question is, although I make sure that I do not duplicate content between the two blogs, will this kind of mixing up of things (incorporating G+) actually be counter-productive? Thanks in advance.... tom
Content Development | | T-J-I0 -
How do I properly sitemap a site with static pages + Wordpress in it's own directory?
I apologize for the awkward wording in the headline. No to the issue, I have a site with static pages that are created as follows: url.com, url.com/page1, url.com/page2, etc. I then have WordPress install at url.com/blog. What is the proper method for creating a comprehensive sitemap for my entire domain. I like the sitemap feature provided by Yoast SEO plugin but I assume it will only index the wordpress directory (url.com/blog). Any help would be greatly appreciated!
Content Development | | Qcmny0 -
Content Architecture - Breakout Pages
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information? The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
Content Development | | SSFCU0 -
What is a Hub Page?
Can anybody explain what is a hub page? Do you have any example? In a other post, somebody suggest creating hub pages. This is the post: http://www.seomoz.org/q/online-store-with-4-products-available-in-50-sizes-need-tips-categories-products Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Is it possible for a website with only 20 pages to be ranked in top?
Hi, I want to ask is it possible for a website with about 20 pages to be ranked well in Google for keywords with middle concurency? Most of the web sites in the top for such keywords are with much content and many pages. This is the web site: http://logos-sofia.com/ And that's are the comeptitors: https://www.google.bg/search?q=курсове+по+немски&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-a
Content Development | | vladokan0 -
New pages do not rank
Hello, Google caching the new pages, but is not appearing in search results. Why? site: www.papajogos.com.br
Content Development | | papajogos0