Keyword and URL
-
I have a client who has a popular name (like 'Joe Smith'). His blog URL has only his first name and the name of his company in it, like joe.company.com.
His blog doesn't rank well at all in the first 3-4 Google SERPs. I was thinking of advising him to change the URL of his blog to joesmith.company.com, and having his webmaster do 301 redirects from the old URL to the new one.
Do you think this is a good strategy, or would you recommend something else? I realize ranking isn't just about the URL, it's about links, etc. But I think making his URL more specific to his name could help.
Any advice greatly appreciated! Jim
-
Thanks so much your helpful advice. I really appreciate it! Jim
-
Maybe he has a company scheme for each employe to follow?
@james if your are building the subdomain only for seo / ranking reasons then Francisco is right, don't waste your time. maybe you go a little bit more into the details why you need a subdomain?
-
James, I had to read your question twice. Your client has a subdomain like joe.company.com and you want to redirect to joesmith.company.com?
Don't waste your time. Build quality links and watch the rankings go up. If creating a subdomain had the effect of having an exact match boost from Google, all of us here on SEOmoz would have created spammy sites. SEOmoz will not rank for SEO Tools by creating a subdomain seotools.seomoz.org
-
Hi Jim, if you are just starting / or Joe just produced a few content pages and didn't build up any incoming links you could change the name of the url and do a 301 to put more clarity for users looking for that name.
Next step will be to work hard, build good content & links.
A friend of mine has the same name as a famous football player but after 6 month he was able to outrank him. So be patient.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Indexing with Keyword
Hi, My webpage url is indexed in Google but don't show when searching the Main Keyword. How can i index it with keyword. It should show on any SERP when the keyword is searched. Any suggestions.
Technical SEO | | green.h1 -
URL has caps, but canonical does not. Now what?
Hi, Just started working with a site that has the occasional url with a capital, but then the url in the canonical as lower case. Neither, when entered in a browser, resolves to the other. It's a Shopify site. What do you think I should do?
Technical SEO | | 945010 -
Vanity URLs are being indexed in Google
We are currently using vanity URLs to track offline marketing, the vanity URL is structured as www.clientdomain.com/publication, this URL then is 302 redirected to the actual URL on the website not a custom landing page. The resulting redirected URL looks like: www.clientdomain.com/xyzpage?utm_source=print&utm_medium=print&utm_campaign=printcampaign. We have started to notice that some of the vanity URLs are being indexed in Google search. To prevent this from happening should we be using a 301 redirect instead of a 302 and will the Google index ignore the utm parameters in the URL that is being 301 redirect to? If not, any suggestions on how to handle? Thanks,
Technical SEO | | seogirl221 -
Keyword Density Clarification, Please
Does keyword density only account for the content-based text on the page or everything that can be crawled on the page? To illustrate, I'll use this forum page and the keyword Moz. Here's my incredibly short blog post: "Moz forum is very helpful, but I still can't figure out Moz analytics." Now, in terms of keyword density, is "Moz" only being counted twice for the times I mentioned it in my post (what I'm calling content-based text) or is "Moz" being counted 40-50 times for all the places it appears on this page. Thanks, Ruben
Technical SEO | | KempRugeLawGroup1 -
Webmaster tools...URL Errors
Hi mozzers, Quick question. Whats the best thing to do about URL errors in webmaster tools. They are all 404s that point from external sites. Many of them are junk spam sites. Should I mark them as "fixed" or just leave them. I'm hoping google is aware it's out of my control if spam sites want to link to 404s on my site. Peter
Technical SEO | | PeterM220 -
What is your opinion on ideal url structure?
Which url structure do you think is better... website.com/CO/denver/555-your-address-way-denver-co-55678/98347578 or website.com/classifying-keyword/555_your_address_way-denver_colorado-55678-98347578 orrr website.com/classifying-keyword/555-your-address-way-denver-colorado-55678-98347578
Technical SEO | | jessefriedman0 -
Order of keyword usage in URL
Hi, I have been wondering for a few weeks if the order of keyword usage for a long tail keyword made a difference. Today I ran an on-page report here for a new page which is a review of a product. The report warned about the keyword usage in URL which made me question my knowledge about this. let's say the page is titled Razer Mouse Review my URL is www.example.com/review/razer-mouse I thought it was a bad idea to repeat the same word in a URL, that's why I categorized all my reviews under review directory and avoided using the word "review" more than once. Should I modify this url and make it www.example.com/review/razer-mouse-review Note: I see the report listed this under "moderate importance factors" and still gave the page A grade. any ideas appreciated!
Technical SEO | | Gamer070 -
Disallowing https URLs
It there a problem disallowing all https URLs to be indexed in order to avoid duplication? This is the article recommending this practice - http://blog.leonardchallis.com/seo/serve-a-different-robots-txt-for-https/ Thanks!
Technical SEO | | theLotter0