SERP and SEO Moz ranking
-
Until a couple of months ago the predicted SEO Moz ranking for a specific keyword was fairly close to what I actually experienced with my website. However, since then the correlation has not been good. For example, according to SEO Moz I am ranked #1 for a specific keyword with google.ca and google.com yet my site actually shows up consistently at #3 for that keyword. Has anyone else noticed this divergence?
-
Great suggestion EGOL!
There are generally two reasons folks see different rankings than what is reported in SEOmoz
1. Personalization and localization. SEOmoz takes great pain to remove the influence of both localization and personalization from it's rankings, but these all to easily slip into our browsers and Google's default settings when checking rankings. Make sure you check your rankings with personalization turned off (or in some sort of incognito mode) and set your location to the country wide setting (United States)
http://www.seomoz.org/blog/google-personalized-search
2. Universal Results - This has to do with the way rank is counted when influenced by things like sitelinks, video results, image results, blended local rankings and so on. The list of variables is long, but a full explanation can be found here:
https://seomoz.zendesk.com/entries/20933146-universal-rankings
-
Seems for me that it also counts the Google Places locations numerically. It can make your rank look bad but it is also the reality of what people see before they find you. The stand alone Rank Checker tool always seems to give the right SERP over the one given in the weekly search. Yes, there is always a variable in rank but that seems to be the case with every tool out there. Again the research tool Rank Checker is always spot on for me.
-
Several people each week visit Q&A to ask why their Google rankings do not match the SEOmoz data.
These two website ratings are based upon different variables.
I would like to see SEOmoz have an obvious link on the results page of their tool that clicks to an explanation of what their results really mean and why they don't match Google's rankings. Would save lots of people lots of concerns and be a great way to educate on the value of their data.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Tick mark against Free Shipping text in SERP
In Google SERP I saw a tick mark before the text such as Free Shipping, Cash on Delivery, etc. These are part of the second line of the description shown in the SERP. Is this coming from micro data or from some feature within the shopping cart?
Algorithm Updates | | promodirect0 -
3 Subdomains - Can their authority or ranking affect each other?
HI, We have 3 different subdomains that target completely different industries.
Algorithm Updates | | danialniazi
a.example.com - school reviews
b.example.com - healthcare reviews
c.example.com - car reviews Q1: If any of the above subdomains gets demoted or penalized by Google would that affect the other subdomains? Q2: Moving forward with all the new changes in SEO, penalties, etc; would it be wise to utilize 3 subdomains for different industries or should we consider getting separate domains?0 -
New Zealand rankings - Is Google taking city into account now?
I've just noticed over the last 24 hours that Google New Zealand seems to be taking city into account with the search results - when I search from Christchurch - I get CHCH companies and Auckland results when searching from Auckland. I would like to rank my client nationally - any tips? Has anyone else noticed this? I need to be the top of Google for my keyword throughout the country. Any articles that could help? Kind regards, David
Algorithm Updates | | David_Buckingham0 -
How much is Page Rank really worth?
We are in a position to purchase a domain, made of relevant keywords to our company with a current page ranking of 4 for their home page. However in looking at their analytics and other information they do not do well on significant keywords and have very low site traffic. In fact they do very, very poorly. With their high page ranking would it be relatively easy to conduct a successful SEO campaign on the domain if we were to take it over as our own and attempt to climb in the SERP's? I know Page Rank doesn't mean everything when it comes to your ranking, but 4 is relatively high in our field, so I don't really understand why they do so poorly when it comes to their actual rankings on key words.
Algorithm Updates | | absoauto0 -
301 Redirect has removed search rankings
As per instructions from a SEO , we did a 301 redirect on our url to a new url (www.domain.com to subdomain xxxx.domain.com). But the problem is we lost all the google rankings that the previous url had gained. How can we rollback this situation. Can we retrieve the rankings of the previous url if we remove 301 permenant move redirection ? The new url does not figure in the google search for the keyword that use to fetch the previous url at no 3 in the results Please help ...
Algorithm Updates | | BizSparkSEO0 -
Stars (Votes) in SERPS
Anyone seen these before? Small stars representing 'votes'? What's all this about?
Algorithm Updates | | MirandaP0 -
Rankings dropped in Yahoo
Hi All, I've recently seen some of my clients experience drops in Yahoo.co.uk. Does anyone have any info on any algo changes or updates? Thanks Bush
Algorithm Updates | | Bush_JSM0