Is widget linkbaiting a bad idea now that webmasters are getting warnings of unnatural links?
-
I was reading this article about how many websites are being deindexed because of an unnatural linking profile and it got me thinking about some widgets that I have created. In the example given, a site was totally deindexed and the author believes the reason was because of multiple footer links from themes that they created.
I have one site that has a very popular widget that I offer to others to embed into their site. The embed code contains a line that says, "Tool provided by Site Name".
Now, it just so happens that my site name contains my main keyword. So, if I have hundreds of websites using this tool and linking back to me using the same anchor text, could Google see this as unnatural and possibly deindex me?
I have a few thoughts on what I should do but would love to hear your thoughts:
1. I could use a php script to provide one of several different anchor text options when giving my embed code.
2. I could change the embed code so that the anchor text is simply my domain name, ie www.mywebsitename.com rather than "my website name".
Thoughts?
-
I wouldn't worry too much if you are using your brand name or domain name then you are building natural links.
Personally, if you have different types of widgets then vary the anchor text / URL in the embed code for each.
-
This is exactly how I handle similar things. Any badges or widgets should either be branded with just your domain URL, or brand name. Looks natural, also looks better for the end-user (the people visiting the website that the badge/widget is in)
-
I know that people have gotten into trouble with Google when the widget contained links that were not visible to visitors of the websites that displays the widget.
For the attribution link, I would use my domain as anchor. That is how natural links are usually given. It is also much more powerful for your brand.
(Just personal opinion... I think that those link warnings are going out mainly to people who are involved in an organized link network or who are heavily spamming blogs and forums. I don't think think that a widget will cause problems.)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are links on sites that require PAD files good or bad for SEO?
I want to list our product on a number of sites that require PAD files such as Software Informer and Softpedia. Is this a good idea from an SEO perspective to have links on these pages?
White Hat / Black Hat SEO | | SnapComms0 -
Are links on a press page considered "reciprocal linking"?
Hi, We have a press page with a list of links to the articles that have mentioned us (most of which also have a link to our website). Is there any SEO impact with this approach? Does Google consider these reciprocal links? And if so, would making the links on the press page 'nofollow' solve the issue?
White Hat / Black Hat SEO | | mikekeeper0 -
Rank Drop Possibly due to links but no warning in GWT
Hello, We've been experiencing rank drop in all major keywords for the past 9 months. I've had different people say different things here at Moz about how backlinks effect rank drop. Brilliant answers, but different opinions. Nothing is showing up in GWT for this site. Here's the backlink breakdown: 72 linking root domains. 20 of those are blogs. These blogs have no backlinks in and of themselves, and were created originally as easy links. Not white hat stuff. Three additional root domains are still paid links in this profile, though all but one was made to look editorial. The one that doesn't look editorial has links sprinkled throughout their website, among other paid links. The rest of the linking root domains (49) are legitimate. Again, nothing shows up in GWT. We had 96 root domains last March but in March of 2013 we cut most of the paid links and half (20) of the blogs. This brought our ranking down immediately by 2 or 3 slots. We've been slipping every since. I would like people to speak from experience and let me know if you think the backlinks could be causing the ranking drop and what to do about it. Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Website that lost ranking and now starting to recovery
Hello guys,
White Hat / Black Hat SEO | | WayneRooney
About a month ago we got in the webmaster tool a message that saying that we have unnatural links to the website.
We got drop from 200 keys that was in page 1-2 to pages 5-8.
We check our links and notice that someone links more then 1000 links to our site. We apply for reconsideration request plus we send the file with the links to Google to ask to remove. Yesterday we got message from Google that say : Manual spam action revoked.
We check today the ranking and we saw that from 3 keys that was in the first page, now we are with 24 in the first page. Very good improvement but still very far from the 130 keys that was in the first page a month ago. I wanted to ask, what can we expect ?
Are we gonna get the lost ranking now ?
Is this happen overnight ?Maybe the big change will be in the next penguin update ? Bottom Line, what is the chance to get back the ranking as we had before ?
This is the most important thing right now... Thank you0 -
Our site has too many backlinks! How can we do a bad backlink audit?
Webmaster Tools is saying we have close to 24 million links to our site. The site has been around since the mid 90s and has accumulated all these links since. We also have our own network of sites that have links in their templates to our main site. I'm fighting to get these links "nofollow"'d but upper management seems scared to alter this practice. This past year we've found our rankings have dropped significantly and suspect it's due to some spammy backlinks or being penalized for doing an accidental link scheme network. 24 million links is too many to check manually for using the disavow tool and it seems that bulk services out there to check backlinks can't even come close. What's an SEO to do?
White Hat / Black Hat SEO | | seoninjaz0 -
Removing Poison Links w/o Disavow
Okay so I've been working at resolving former black-hat SEO tactics for this domain for many many months. Finally our main keyword is falling down the rankings like crazy no matter how many relevant, quality links I bring to the domain. So I'm ready to take action today. There is one inner-page which is titled exactly as the keyword we are trying to match. Let's call it "inner-page.html" This page has nothing but poison links with exact match anchor phrases pointing at it. The good links I've built are all pointed at the domain itself. So what I want to do is change the url of this page and let all of the current poison links 404. I don't trust the disavow tool and feel like this will be a better option. So I'm going to change the page's url to "inner_page.html" or in otherwords, simply changed to an underscore instead of a hyphen. How effective do you think this will be as far as 404ing the bad links and does anybody out there have experience using this method? And of course, as always, I'll keep you all posted on what happens with this. Should be an interesting experiment at least. One thing I'm worried about is the traffic sources. We seem to have a ton of direct traffic coming to that page. I don't really understand where or why this is taking place... Anybody have any insight into direct traffic sources to inner-pages? There's no reason for current clients to visit and potentials shouldn't be returning so often... I don't know what the deal is there but "direct" is like our number 2 or 3 traffic source. Am I shooting myself in the foot here? Here we go!
White Hat / Black Hat SEO | | jesse-landry0 -
Am i getting backlink benefits from sites i design and host
I own & host over 300 domains for as many businesses. They all link back to my site from every page. but seomoz shows only hundred. so do other seo tools. why is that?
White Hat / Black Hat SEO | | nooptee0 -
Do bad links "hurt" your ranking or just not add any value
Do bad links "hurt" your ranking or just not add any value. By this I mean, if you do have links from link farms and bad neighbourhoods, would it effectively pull you down in search engine rankings. Or is it more that it's just a waste of time to get these links, as it adds no value to your ranking. Are google saying avoid them because it will not have a positive effect, or avoid them becuase it will have a negative effect. I am under the opinion that it will not harm, but it will not help either. I think this because at the end of the day you are not 100% in control of your inbound links, any bad site could add you and if a competitor, god forbid, wanted to play some black hat games, couldn't they just add you to thousands of bad sites to pull your ranking down? Interested to hear your opinions on the matter, or any "facts" if they are out there.
White Hat / Black Hat SEO | | esendex0