Difficult Boss: Does anyone know of a SEO quick reference?
-
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect.
I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things.
What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings.
Does any such reference exist?
-
If your still looking for resources, I downloaded this great ebook from Boostability. It's got a lot of basic stuff, but is also a great tool to reference.
-
At some point you have to tell clients.
"This is where you trust me because you hired me, because I'm the expert"
"Your job is to deal with YOUR clients, My job is to get you those clients using SEO & your website, so trust me & let me do my job so you can have more clients for yours"
I have had to tell clients many time that they hired me for a reason, they now need to just let go & let me guide them & everything will be roses.
-
I thought of that briefly, but if he doesn't want me to spend time blogging, he's sure not going to want me to spend time blogging about blogging.
-
No, that doesn't work, but I look forward to seeing it when it goes live.
-
Hi Marissa,
if you go to this page it has an easy-to-follow intro then at the bottom you can choose from on page Seo or off page you get results like this.
Off-Page SEO Factors
The full potential of SEO is realized only when all apects of SEO are performed. Both On-Page SEO and Off-Page SEO are critical to effectively produce search engine results. Off-Page SEO is defined by optimizing items external to your site. Some of which you can control, other aspects that you cannot. Off-page factors help raise visibility and provide valuable assistance to the on-page SEO tactics and techniques. Off-Page SEO strategies include:
- Site Links
- Social Media Marketing
- Social Media Bookmarking
- Article Marketing
- Blogging
- Press Releases
- RSS Feeds Syndication
- Video Marketing
- Directory Listing
- Domain Age History
http://www.go2itgroup.com/search-engine-marketing/index.htm#.T42ebuhYtcQ
I hope your boss can follow this and there's on page of page and much more but only 6 total
all the best,
Thomas
-
Write up a new blopg post?
Just kidding.
I totally feel you, SEO is so complicated and changes so fast that it take too much effort for most people to grok.
Show your boss the money, show him the increased traffic, the new clients...
Show him the results.
-
Hi Marisa,
I think I have found what might work. Start on page 8 for the slider or use this PDF page 6
http://www.hubspot.com/Portals/53/docs/how-to-get-found-by-google-with-hubspot-software.pdf
http://www.slideshare.net/HubSpot/how-to-get-found-on-google-using-the-hubspot-software
Here is the main page with a very long video however if he has more questions it could be useful
http://www.hubspot.com/how-to-get-found-on-google-using-hubspot-archive
Sincerely,
Thomas
-
Hi Marisa,
I was in the same boat as you.
What I was able to do, was put a value, an ROI on my activity. In fact, I just blogged about my success over at YouMoz although it's pending right now. Not sure if you can see this blog post here but:... http://www.seomoz.org/ugc/four-seo-basics-that-helped-double-organic-traffic-and-sales-overnight
Basically, we took organic web traffic from 2,000 visits per week to 6,500 per week and organic weekly sales increased by 450%. Once I associated actual $$ from my efforts, I got full support.
Best of luck!
-
I think HubSpot greater is a fantastic tool I should tell you they've changed it to http://marketing.grader.com that URL is up above as well. I hope the video is of help
-
Hi Marisa,
I was just going through YouTube and thinking that to explain to a person who is no knowledge of how a search engine works maybe a video?
I hope this is of help if not I would be happy to put together a list very easy to read with photos and everything.
Sincerely,
Thomas
-
I'd love to know of this type of resource. I can only think of a couple of examples in lay terms to help explain specific points.
To help illustrate that what happens off the page does have an impact, ask your boss to search for "click here" and "click here to exit" to show the power of anchor text.
If you need to work on URL structure and have to fight for time with devs to get proper canonicalization, say that Google isn't as smart as the post office. The post office can figure out that "123 Main Street South" "123 Main St S" "123 Main St" etc are all the same place, but Google thinks each of those are a different place and splits up authority among those different places.
-
Hubspot's grader could work too. I've used it before but I never thought of showing our results to my boss. It's good because if you're not doing something it tells you why you should, and if you are doing something it commends you and tells you why you should keep doing it.
-
Thanks, Thomas.
I'd say http://www.hubspot.com/products/inbound-marketing/ is the closest thing so far out of all the suggestions. Now if I could just find one that only breaks down SEO and how each aspect affects ranking, and in VERY simple terms like that page does, I'll be golden! But the page's format is exactly what I'm looking for--perfect for his attention span.
-
Brent,
Thanks, but the SEOmoz stuff isn't what I'm looking for. It's too long and technical. One thing I should have mentioned is that my boss' attention span is about 16.27 seconds.
-
John,
It's not exactly what I'm looking for, but it's a nice post nonetheless.
Thanks!
-
Marisa, I'm not sure this is really what you're looking for, but I recently wrote a blog post that targeted this type of client:
http://redpointhq.com/blog/2012/calculating-the-value-of-seo/
It doesn't break it down the way you specified (great idea for another post, actually), but maybe if you combine it with other stuff you find, perhaps something that breaks down the SEO process, it could help.
-
Hi Sorry to hear about Your boss here is something I am positive it will shed some light
I would use the links below obviously you know your boss better than I do so use what you feel is appropriate.
This is something that touches on a lot of things and is very easy to follow
http://www.hubspot.com/products/inbound-marketing/
In addition I would run your website to this for him http://marketing.grader.com/
here is SEOmoz search engine ranking factors
http://www.seomoz.org/article/search-ranking-factors
in addition I believe you can get a lot out of this
http://www.hubspot.com/customer-case-studies/
then when it says which idea would you like to learn more about show them what is listed.
I hope I was of some help. If you need additional help for whatever reason or a professional to tell your boss you are doing the right thing (at no cost course) please feel free to contact me.
Sincerely,
Thomas Zickell
QuiZick Internet marketing
-
There's the SEOmoz SEO Beginners Guide: http://www.seomoz.org/beginners-guide-to-seo
or the SEO Cheatsheet: http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to know how is looking my website?
Hi, I hope you are doing well. I want know how is looking my website? Is that attractive or boring for visitor. I really need your answer to improve my website. here is my website: https://www.myqurantutor.com/
SEO Learn Center | | Bigbrand1 -
SEO Agency with experience in the loyalty rewards marketing space?
Looking specifically for an SEO agency that has experience doing SEO work for businesses in the loyalty/rewards market space. Brands that occupy this space could include Swagbucks, eBates, PCH (Publisher's Clearing House.) I've looked at the sample clients page of MANY agencies, but I never see any of these types of businesses being featured. Thank you so much for your help!
SEO Learn Center | | sgarrels0 -
Basic skills for correcting and tweaking SEO issues
Is there an online resource that has good video tutorials for the basic skills someone would need to make code corrections for SEO related tasks? We would like to make use of some of our internal resources in slogging through some of the tasks of making the corrections. Is there a good training resource online to achieve this?
SEO Learn Center | | rhgraves651 -
How do I find a great SEO Mentor?
I've had good experiences growing with Mentors. I don't mind paying the high rates as it has always left me with a good return. What I'd be looking for: Someone to give me direction Someone to correct and provide advice on a strategy that I have come up with Someone to provide answers when I'm stuck Someone that I can grow with It would help if the mentor has good knowledge of and can help with how social media, blog writing, email marketing all ties in to a good SEO campaign. Ultimately we want to be able to help our clients reach more people any way possible. With this I feel I can take the next step and start offering these services in a way that works for our business and more importantly allows us to meet the needs of our clients. But finding an SEO mentor is proving harder than I thought. So does anyone have any tips on where to find a mentor? Who is actually doing it now and would be a good option? And what would the rates be? I was thinking in the $100-150 range. Is this reasonable for an SEO mentor? Any help here will be greatly appreciated. Thanks,
SEO Learn Center | | Daniel_B
Daniel.0 -
Developing A Survey To Assist With SEO Plan
Hello everyone, I searched through the forums to see if this has come up but it appears that it has not. I am in the process of developing an SEO plan for a client as part of an educational research project. As part of general research, we are planning on sending out a survey/questionnaire to all of the client's contacts in order to help us develop the SEO plan. Obviously a big emphasis would be placed on keywords (i.e. what keywords would you use if you were looking for ______) but there are other areas to look at as well. So, I would greatly appreciate any suggestions regarding the types of questions to ask in a SEO research project like this. What would you ask? What would you be interested in? If clarification is needed, please let me know.
SEO Learn Center | | Function50 -
SEO Ads On Third Party Job Sites?
Hello all, I seriously doubt I will get a reply to this as I'm guessing no one has experience with it. if you do though then I would appreciate any information either via comment or PM. Basically, I need to know how I can improve the rankings of job posts within the third party sites. An example would be totaljobs.com, how can I improve the rankings of advertisements that are posted there or is it simply ranked by date and location?. When I had my eBay business, I did a lot of research on eBay SEO and discovered some important factors for ranking within the eBay website. I'm basically wanting to do the same here on job board websites for job ads posted to them. Their algorithms won't be as advanced as Google etc so I'm guessing if they do they will be open for higher keyword density levels and that kind of thing.. I've googled it quite a bit and can't find any information at all on it. Thanks.
SEO Learn Center | | LukeHutchinson0 -
Does Server Speed Effect SEO Rankings?
I was told by a website developer that Google ranks sites higher if they are hosted on faster servers. Is this true? For example my site is currently limited because it is a Quick Shopping Cart site hosted by Godaddy. He said that if I hosted my research chemical site with a different company with faster servers I could get better ranking immediately. I linked to my site. I think it loads ok. However Godaddy probably isn't the fastest service around.
SEO Learn Center | | chronicle0 -
Suggestions For Our New Weekly SEO Podcast
We are getting ready to launch our new SEO weekly podcast in the next few weeks and thought I would get your opinion and suggestions on what you would want to hear. This is going to be a free weekly podcast all about the SEO news of the week, tips, what's working and what's not, and things like that.We will mainly be talking about the latest news in the SEO space on a weekly basis. Might even need a co-host from time to time. I thought I would check and see if you guys have any suggestions or recommendations based on what YOU would like to hear in an SEO podcast? I want this to be something valuable that people will enjoy and benefit from so let me know if you have any suggestions for topics we should cover, show format, etc. Thanks in advance!
SEO Learn Center | | N5c0