How to get Social Mention from an Expert in A field you know nothing about?
-
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something.
I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds).
I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums.
What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
-
I agree... don't try to wear the client's hat. Big mistake. It doesn't fit.
If you are contacting "experts" they will know that you know nothing before you finish speaking two sentences. Get your client to schmooze them,.
-
If your looking for networking opportunities for your clients then you have to also educate them about the WHOLE gamut of SEO. SEO is a lot more then on page & link building, it is networking as well you need to make sure that your client knows this. You can't network for your client.
Your client needs to provide the value, you just provide the wrapper...
You make sure your client knows when others contact him/her you will get that value wrapped up tight...
I just wrote an article for an SEO guy who is working with a photography site.
He found my through a media mention & gave me value in trade. Now if I had my own SEO partner I could assign that well written article to him to write along with a heads up that the SEO must be working because people are contacting me. Woot.
Your clients need to be the experts, you just need to get that expert out in front...
-
Donnie- Great post/question. Over time, what you are doing will generate results........
My grandfather use to tell me"lack of options makes for clear choices." Not a lot of options with this situation. What has worked for me in the past is doing some research in my clients business and in the "experts" area and then writing a solid article that doesn't rely so much on my expertise and experience but the research that I did.,....In the process, it allows me to quote him specifically on the subject and providing him some link juice value in my article as well as my clients (guest blog posting or something similar). After I publish the article I send him/her a copy and let him/her know that I used his/her quote and better than 50% of the time he or she emails me back with a quick note-either thanking me or giving me more information or asking for something from me. That is my opportunity to establish a mini-relationship and ask for something and I make sure that whatever it is , it is easy for he or she to do.
Hope this helps. Make it happen!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mentions if domain slightly different to brand name
Hi, Just a question/discussion regarding mentions. I have read for the last few years that Google is able to give credit to websites who get mentioned without a link. Even a few months ago there was a big article on the Google update at the end of last year saying how mentions would become an even stronger signal than a link. My question is, if anyone knows, is there any evidence that Google and other search engines are able to give ranking credit to websites whose brand name is slightly different from the domain? Can the search engines figure out that it is the same thing? If not, then there must be a lot of brands missing out. Thanks.
Branding | | Brian_Dowd0 -
B2B > Social Channels
Hi I work in ecommerce selling mainly B2B - I wanted to find out if anyone could recommend one social channel they've found worked well. We're a generalist, so sell a huge amount of different products, like office supplies, furniture etc to companies. We currently aren't really present on social and this is something I want to push - however with resource I think we'd only be able to focus on one at this point. I was looking at Facebook or Pinterest? Thank you
Branding | | BeckyKey0 -
How do you get this?
Hi Mozzers! What is the process for getting this Wikipedia Branded name appearing next to your organic results (image)? Thanks mozzers! cPH75uP.png
Branding | | Ideas-Money-Art0 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Moving to new domain - Social and Branding Questions?
Hi, We are moving to a new domain because our rankings drastically dropped and we want to "start over". For example - If my company is called Joes Computers and the domain was JoesComputers.com and the new domain which will hold our e-commerce website will be completely different for example - BestComputers.com - which do I brand? Which do I put as suffix in all titles?
Branding | | BeytzNet
COOL TITLE FOR PRODUCTS | Best Computers
or
COOL TITLE FOR PRODUCTS | Joes Computers Which name do I take for social profiles? Company or Domain?
(We currently have for the company since it was the same). Please note that our company name is already a little bit known... and therefore inside the website it will be labeled in Logos etc. We would also state "Best Computers by Joes Computers" (as if it is a sub brand or daughter company). Thanks,0 -
Social boxes on website - facebook comments feature
Hi everyone, does anyone know where i can install a comments box which when people see a post of page they can add a comment - which also goes to facebook? however i would like to preapprove this? I have seen this kind of thing on websites and wondered how it is done? im assuming it can help obtain more social noise? Any help much appreciated.
Branding | | pauledwards0 -
New Social Media Site + META Tags for User Profiles
I'm currently in the process of building a social media site and was deciding whether or not to add META descriptions/keywords for individual user profiles. After reviewing Facebook, I noticed that in the META Description field, user profile pages just inherited the values for Facebook (there were no META keywords); and, when I reviewed LinkedIn, there was no META description/keywords at all. After this investigation, I figured it might be a question best addressed to the SEO community. With that, what do you guys think? If you were building a social media site, would you have META description + META keywords for each user's profile? If so, what would be the best way to optimize the individual profiles so they rank highly within the search engines?
Branding | | NiallSmith0 -
Social Profile for my business, where do I start
Hi, Today our business has no social presence so we are starting from the ground up. We have implemented the Google +1 button across the site, but nothing more. The social sites I'm considering targeting are: Linked In Twitter Facebook Google +1 I already have personal accounts used personal sharing on Linked In, FB and +1. I'm unsure whether I need to create a new facebook account for each of those and then create the business profile on each one or whether I should use my existing personal account. Further, for Google +1, there was no requirement to create any business page of any kind, all I had to do was take the code and insert it into the website. That confused me as for Facebook and Linked In, I was sure you must have an account up in order to have the social Like or Share button working Given I'm at the very start of this process, it would be great to get others input into how they went about this, and perhaps share any pitfalls they may seem obvious to avoid in hindsight. Thanks.
Branding | | fdep0