Using Google key word tool to reseach key words for a site
-
I have using Google’s key word tool to generate potential Keywords for our site. I have been focusing mainly on the information in “Local Monthly” searches (with the country being set to “New Zealand” as we are not looking to sell internationally. With regards to selecting the Key words for our site is it a matter of simply focusing on the ones that rank highest or are there other variables, in the key word tool I need to allow for. Note at this stage we are not looking to under take a PPC campaign. Thanks for you help
Pete
-
No problems
I tend to use Google's Keyword Tool to find keywords I'm interested in, and then I just use Market Samurai to check the competition.
But keep in mind that a lot of SEOmoz tools would probably do the same job a lot better - like their Keyword Difficulty Tool, Open Site Explorer etc. I just haven't had as much time to play around with those yet
I still like to use both however, because Market Samurai pulls their data from Majestic SEO, which is a larger index than Linkscape. So if you look at both you should get a pretty good picture of where you're at.
-
Thanks for your feedback Clancy. I will keep this in mind.
-
I agree with Clancy - my goal is to find words with significant traffic while identifying what can lead to the best conversion and least amount of bouce backs.
Ex: a word, "example" that has 1,000 local searches a month - if I can capture 10% of those searchers (100) vs. "specific example) which has 100 searches and 10% (10), I have more opportunity.
-
By "the ones that rank highest" I'm assuming you mean the ones with the most traffic?
Keyword research tends to be a bit more complicated than that - but not overly complicated. Basically you want to find a keyword that ticks 3 boxes.
1. It needs to bring in traffic - obviously.
2. It needs to be a relevant keyword that will bring targeted visitors to your site. For example, say you're selling balloons - you want to focus on keywords that will attract visitors wanting to actually buy balloons. It helps to look at a keyword and think, "If I'd just searched for that, what would my intentions be?"
3. It needs to look good from a cost/benefit standpoint - ie, is it a competitive term? is it easy to rank for? How much targeted traffic will I get for the amount of work involved? For this reason, the keywords that get the most traffic are sometimes not the best to go after, because ranking for them can literally take years of hard work in some cases - you have to learn to pick your battles.
I tend to use a combination of Google's Keyword Tool and a program called Market Samurai for keyword research, and I find that this gives me a very accurate and workable picture of what keywords to target and why.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Site Facing indexing issues
Hello, I am facing indexing issues on one of my blog namely knife ideas, Four months have been passed i built my site and published almost 20 article so far. But i am worried no any single keyword ranked on google till yet as i checked through MOZ site explorer. Can anyone guide me what should i need to do now. Thanks Mark
Keyword Research | | markwillson0 -
UK vs. United Kingdom, which to use in URL?
The page supports information for our partners in the UK.... but from an SEO perspective which will Google understand better in the URL... UK or United Kingdom?
Keyword Research | | EdTechTeam0 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
Any keyword tools to do this?
Hi, I'm looking for a tool which can pull keyword idea data from Google Keyword Planner at landing page level for multiple URLs at once. Right now with Google Keyword Planner you can only manually do one URL at once. Which will give you 800 keywords. I'm looking to pull landing page keyword ideas for about 10 URLs at once, so in total i should get about 8,000 keywords. Any tools which can automate this with Google Keyword Planner? Cheers.
Keyword Research | | jayoliverwright0 -
Can keyword research be used across different similar sites in different countries?
I am assuming the answer to this question is no but confirmation would help. I have a site in the UK and a site in Spain both on the same topic but different copy and obviously language – therefore I am assuming it is not possible to produce keyword research on the UK site and use the results on the Spanish site?
Keyword Research | | Jason_Marsh1230 -
Keyword cannibalization - blog posts vs. site content
As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices. Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?
Keyword Research | | jcph0 -
How to pick keywords while making your site coherent?
My company is in the service industry, in particular we create databases for companies to use in house. Therefore, when I think of what we do, I think "database solutions". We have 3 different types of services/approaches we take which I created keywords for those. Through research I found that people don't look for database solutions, instead they look for the type of database i.e. "inventory database" or "database developer" or the technology used. I understand 'funneling' of a site from general to specific so I understand how to deal with the first type of keyword. But what about the second. Having my general database page optimized for 'database developer' would be awkward. Specially in the anchor text in my menu link. Any suggestions? Common strategies used for this type of scenario? Is it ok to still have the internal link be 'database solutions' but then optimize the page for 'database developer'? I'm a newbie struggling with keyword research/selection so any insight would be much appreciated!
Keyword Research | | emcacace0 -
Is it normal for the keyword difficulty tool to be moderate one month and highly competitive another?
I designed a website a month ago and found moderate keywords to use through the SEOmoz tool. Now when I search them again, they are all highly competitive. Is it seasonal? Should I redo the keywords?
Keyword Research | | lwilkins0