Wondering why my site ranks well for one page and not another.
-
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com.
Take for example these two parts:
MT500A-81015 MR050-81045Search only those parts in google - we rank 3rd for one of them and don't rank at all for another.
Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them.
Can anyone help me understand this?
-
David,
Log into GWT, and under "Site configuration", select "Settings". There you will see that you can select your Preferred domain. (www or non www)
From Google: If you specify your preferred domain as http://www.example.com and we find a link to http://example.com, we'll consider both links the same. Learn more about setting a preferred domain.
-
In GWT there is no preferred URL set, and a couple months ago, I started redirecting www to non-www. Should I do this differently?
-
One word... competition.
I act as 'Director of Marketing' (aka SEO/Graphic Designer) at a small tech company that specializes in Cisco networking equipment. I can tell you from experience that small variations in part #s like these can have a huge amount of variation when it comes to the competitiveness of the keyword.
For example,
CISCO1812-SEC-K9 Extremely Competitive
CISCO1812-SEC-K9-P Not Very Competitive at all.
This is an example, and I probably have the part #'s wrong, but basically one is the power adapter, and one is the actual $2500 router. Your competitors are likely concentrating on the products that have the highest profit margins.
Part # searches for hardware have a very good conversion rate, as this is usually what a potential customer will search for after they've decided what piece of equipment they want or need, and are trying to find the best price. So the fact that you're ranking above high authority domains for certain part numbers is awesome, but more demand and higher margins for a specific part will naturally lead to more competition.
Could also be other factors like backlinks and keyword density, just like Donnie mentioned. It's hard to tell without competitive and search analysis for those keywords.
-
You must have recently setup your www and non www canonicalization right? This may be the reason, since both of the pages have no OSE (Open Site Explorer) info for the non www version, but do have equal metrics for the www version.
If this is the case make sure you work with GWT and take care of this.
-
Every page on your site will rank individually for keywords. These two product numbers you have listed are not being competed for. Google has piked up these numbers from wherever they can find them. Perhaps you have these codes (phrases) mentioned more times or someone else is mentioning you to be the place for that code. In reality there are 200 factors that help a keyword rank on a SERP.
If you want to check your backlinks, and since you are a PRO member you can do so here:http://www.opensiteexplorer.org/
This is a part of SEOmoz and they have other tools that are available to assist you. http://www.seomoz.org/tools
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
Why my website's Alexa rank is dropping
My website Alexa rank has dramatically dropped in the past 3 months: Website: www.sastasundar.com End of July, 2012: 5217 Global, 265 Local(India) But Now: ** 29260** Global, 2274 Local(India) Definitely something big has affected my global ranking and I'm not able to figure it out. Please help.
Competitive Research | | foreseegame0 -
How can I project changes to Page Authority?
Lets say I have a PA 50 website, and I just got a PA 60 link from another site. Is there any way to project, mathematically, what that new link will do to my page's authority? Would the formula look something like this? New PA = Current Page PA + ((New Link PA*dampening factor)/Total number of links on new page) In the absence of a mathematical model to predict shifts in PA, how can you be confident that a specific action will help you progress towards an authority objective?
Competitive Research | | phantom0 -
Ranking and Domain/Page Authority
I'm not seeing a very good correlation between ranking and domain/page authority. Am I missing something here? ie., 2nd raning at 1/0. Also seeing competitor as "12" domain authority in "competitive domain analysis", but shows much higher here for same competitor? <colgroup><col width="94"> <col width="171"> <col width="108"></colgroup>
Competitive Research | | delphia
| Page Authority | Page Linking Root Domains | Domain Authority |
| 70 | 40 | 83 |
| 1 | 0 | 41 |
| 51 | 3 | 97 |
| 34 | 5 | 36 |
| 41 | 3 | 52 |
| 23 | 1 | 59 |
| 59 | 49 | 100 |
| 48 | 2 | 100 |
| 52 | 6 | 77 |
| 27 | 2 | 14 |
| 1 | 0 | 57 |
| 15 | 1 | 36 |
| 28 | 2 | 36 |
| 28 | 2 | 36 |
| 24 | 1 | 57 |
| 28 | 2 | 36 |
| 21 | 1 | 36 |1 -
How is this page ranking so high?
I have been using OSE, and I have come across a few sites that rank within the top 5 for VERY competitive keywords and seem to have NO inbound links to the page. Am I overlooking something? For example, Keyword: floor lamps Page: www.lampsplus.com/products/floor-lamps/
Competitive Research | | inhouseseo0 -
Keywords in URL structure for Large Site
We are creating a national real estate website which will contain 2mil+ listings. Our aim is to compete with the National leaders in the field. We are trying to lock down a url structure and it basically comes down to if we should put a major keyword in the url structure or not. The structure would have regional keywords naturally. Its the addition of a more descriptive key word which is in question. Our domain name has no keywords in it. For the sake of this example, we would be targeting "city real estate"... oursite.com/real-estate/state/city/ or oursite.com/state/city/ Here is what the big sites use as an example: http://www.zillow.com/homes/for_sale/New-York-NY/ http://www.trulia.com/NY/New_York/ http://www.trulia.com/real_estate/New_York-New_York/ http://www.realtor.com/realestateandhomes-search/New-York Id love to not have to throw keywords in there and be as clean as possible but i also dont want to shoot myself in the foot. The big boys do add additional keywords in the url, does that mean we should? Id much rather be a leader than a follower but again, I dont want to mess this up from the start and these guys have probably tested this (or have they?). Input would be greatly appreciated.
Competitive Research | | cobbsfriedman0 -
PA and PD better than my competitors is a way to rank better?
I got a site that stuck in last position of google's first page. My on-page is grade A for this particulary page, i got links for that page too. But My competitors PA and PD is better than mine, not too much, but it is. If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors? Thats the factor that i have do cara abour now?
Competitive Research | | Ex20