Can creating a subfolder and seperate domain blog build external links?
-
So I am currently going through the creation of a blog with a client that has a company that sells tennis equipment. I have talked to their development team, who is a third-party ecommerce platform, and come up with an idea to create an sub-folder (domain.com/blog) with an article page using their existing framework that would feature full articles in a blog format. Then I would create multiple blogs for them using tumblr and wordpress with their company name and a few with unique names targeted to their niche. These would feature snippets of the content taken from their article page (domain.com/blog) with some responses or reviews on the full articles to further their outreach and then link to the main articles on their article page. These snippets would be divided up amongst the blogs and posted on different days of the week to divide the traffic. Each blog will feature fresh content and focus on a rotating schedule of the latest videos, re-blogs, memes, photos, highlights, scores, upcoming tournament reviews, etc.
I will set each one up to rotate through these different topics on different days and times to create a steady stream of traffic. I want to make sure that I stress the fact that I wont be stuffing the unique blogs with links only to the clients company store, I will be making sure to keep it to an amount that isn't spam worthy.
Now if these blogs feature rich content including the snippets of the articles from my sub-folder page (domain.com/blog) will these blogs pass link juice to the blog set up on my sub-folder?
Also is this a good way to ensure brand awareness and create external links without damaging their reputation?
Are there other risks that people have encountered by doing something similar?
Please share your experiences so I can make an educated decision.
-
why would you have so many blogs? it's creating a false link network. None of the ranking that any one of them could possibly get would even come close to the ranking strength the main site would get if you keep it all self contained. Then there's the problem with partial duplicate content conflicts, the need to maintain them all, and the potential complete failure down the road if you ever need to change domain names or technology platform on any of them.
It's about the least effective solution I've seen (and I do see a lot of people do it) done by people who think they know SEO yet where I consistently run circles around them by using a much cleaner self-contained approach.
Now if you wanted to have separate subdomains or entirely separate root domains for each of several topics, where each one has completely unique content dedicated to the topical focus of that subdomain or root domain, you MIGHT get some benefit out of that, but in reality, that path is for very rare and extremely complex needs only and not to be attempted if you don't know your stuff at the highest levels...
Better to keep it all self contained - every inbound link to any page, article or section not only benefits that page/article/section, but the entire site gets a boost. And users don't become confused.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yahoo Newspaper Consortium... What can my local newspaper offer me that Yahoo Ads won't?
Hi Everyone 🙂 I was recently approached by the Vancouver Sun and the Province (our major newspapers in BC), and they said they had an "exclusive partnership" with Yahoo. I can't seem to find much information on it... what is the "Yahoo Newspaper Consortium" and is there any benefit for me going with what the newspapers offer rather than doing our own thing with Yahoo Ads? Any resources or info is appreciated 🙂
Branding | | jhinchcliffe0 -
Best practice for links from client sites to your site
As a webdesigner, I tend to place a link to my website in the footer of sites I build.
Branding | | Crocodesign
I consider this a form of brand awareness and reputation building, with nice SEO benefits. What is the SEO best practice in this case ? Link to a page in your portfolio describing your work on the site ? Sending all the links to the homepage ? What about the link text ?0 -
Need Help Regarding Guest Blog Posts
Hello, I have recently joined here to read up about SEO and to access the tools for my in-house “SEO guy” who has just started. So I’m a little bit green to all of this and have a quick question regarding guest posting. He says that there is a lot to do with my sites; building links, correcting errors on some of my sites, etc. He showed me from the reports on here and he is an honest trustworthy guy, so not worried about being scammed. A lot of this stuff goes over my head though, so he directed me to the question and answer area/blog if I have any worries or queries. He wants to put a section on the home page of my blog promoting the fact that I accept guest posts. I understand that this will help me rank higher (hopefully!) and also he says I should be trying to post on other blogs to get these links for my sites. I think this might be a good idea because I have a few websites and not a lot of time or money to do a great amount of content (which I’m told needs to be regular and of high quality), perhaps a post a week on each site I can manage at the moment. I think that some competitors might want to use this opportunity to get a link from my website to theirs. I must admit I’m a little bit hesitant about doing this if it helps them. He is telling me that just one link in the author area of the post is fine, and only to accept good quality posts. But I just want some other people’s opinions as well. Are there any ground rules that someone can recommend I stick to? Along the lines of, how many links I allow them to have in their post, where these links should be, how long the content should be as a minimum, etc. Thanks in advance. Jeff
Branding | | JonathanRolande0 -
How to increase page authority and domain authority? [Ecommerce]
How can I increase my Ecommerces Domain and Homepage Authority? My competition have 60-70 page Authority and it's time I try to compete.
Branding | | InkCartridgesFast0 -
How can I increase my brand signal for a common phrase?
We are having trouble with SEO branding. When I search for "designquotes" with the quotes, our site appears with sitelinks and it's great. However our brand name is Design Quotes. Which sometimes we aren't even first for. If I search for designquotes without the quotes, still no luck. Should we do lots of link building for Design Quotes or should we start calling ourselves DesignQuotes and build links with that as the anchor text? website is designquotes.com.au
Branding | | designquotes0 -
Link local online newspaper ad to newspaper's spash page or my site?
We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map. This page shows a page authority 1 with 0 links. Is there any reason to link our ad to a page like this rather than going direct to our website page? Thank you Handcrafter
Branding | | stephenfishman0 -
How to increase the value of naturally created low value links
My site is starting to generate natural links (hooray!). Basically, as part of my client sign-up process, I encourage my clients (home improvement contractors, plumbers, roofers, electricians) to link back to their own profile page on my site from their own site, either manually or using a badge I've created and made available. I have 2 questions about this. First of all, the vast majority of these links are from seriously low quality sites with basically no backlink profile whatsoever. Many of these sites aren't even indexed. So I'm starting to feel like I'm doing all this hard work for nothing. Is there anything I can do to increase the value of these incoming links, without spending too much time or money? I'm thinking directory submission and/or link wheel gigs on fiverr (really crappy SEO, I know, but just to get these sites bumped up a notch, and hopefully not do any damage to my site, as they're a step removed.) Second question, the profile pages that my clients can create on my site includes a nofollowed link to their site. Does the nofollow save me from having all of my incoming links tagged as reciprocal? Is there anything else I should be doing?
Branding | | menachemp0 -
Hello peers, can anyone recommend a good software system for generating external links? Any help would be appreciated.
We are looking for a good online software system that can help increase our number of external links.
Branding | | balboafinance0