Re-Platforming our ecommerce site. What am I missing?
-
Hello,
We're going to be moving our niche ecommerce site with a catalog of over 4,000 products over to a new ecommerce platform (magento). All url structure will be changing although about 70% of the content will be staying the same such as meta info and product page content.
We'll be doing 301 redirects of all old url's to new url's and we'll have a new google sitemap submitted immediatly.
So my question is.. What MORE can I do to keep our site from dropping in the search engines while our site is being re-crawled? Does anyone have any experience regarding what normally happens during a website replatform such as this?
Thanks in advance for your help!
-
Thanks for all the great advice guys. Our new url's will be keyword rich and seo friendly, our category urls will be much more seo friendly as our site we're moving off of only has numbers associated to those url's.
If anyone has anything else to add, I'd be happy to listen. This is a big move for us and a bit scary.
Thanks!
-
Just going to add to what these guys have said, you're thinking of the right thing.
One thing I'd suggest (but you've probably already thought of) is you say your URL structure is changing pretty radically. Is that because you're going to more englishy, SEO friendly URLs? If the URLs all change to just numbers and URL parameters that's obviously a bad thing.
-
Depending upon the link profile, domain strength and authority of your website, you should be good between 3 days to 1 month. I have seen scenarios where a 301'd URL got replaced with no drop in rankings in as little as 3 days and on a different website, lower authority as much as 30 days. But yes, you should be back to business with the steps you have already laid down.
Best of luck
-
Sounds like you've got your bases covered.
One suggestion - make sure you don't block the old URL's with your robots.txt file - you need to make sure the robots can reach the old pages, then follow the 301's to update their index.
I'd also use your favorite backlink profile to check external links - I'd contact the really juicy sites linking to you and inform them of the change, asking them to correct the link to the proper page, for server loads and users. This way, you won't be losing any juice through the redirects. Also make sure you're not losing juice by having external links go to 404 pages - would be a good time to recover all lost juice.
While you may drop in rankings temporarily, things should sort themselves out in a bit.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question re: spammy internal links on site
Hi all, I have a blog (managed via WordPress) that seems to have built spammy internal links that were not created by us on our end. See "site:blog.execu-search.com" in Google search results. It seems to be a pharma-hack that's creating spammy links on our blog to random offers re: viagra, paxil, xenical, etc. When viewing "Security Issues", GSC doesn't state that the site has been infected and it seems like the site is in good health according to Google. Will anyone be able to provide any insight on the best necessary steps to take to remove these links and to run a check on my blog to see if it is in fact infected? Should all spammy internal links by disavowed? Here are a couple of my findings: When looking at "internal links" in GSC, I see a few mentions of these spammy links. When running a site crawl in Moz, I don't see any mention of these spammy links. The spammy links are leading to a 404 page. However, it appears some of the cached version in Google are still displaying the page. Please lmk. Any insight would be much appreciated. Thanks all! Best,
Technical SEO | | hdeg
Sung0 -
Will sitemap generated in Yoast for a combined wordpress/magento site map entire site ?
Hi For an ecommerce site thats been developed via a combination of wordpress and magento and has yoast installed, will the sitemap (& other yoast features) map (& apply to) the entire site or just wordpress aspects ? In other words does one need to do anything else to have a full sitemap for a combined magento/wordpress site or will Yoast cover it all ? This link seems to suggest should be fine but seeing if anyone else encountered this and had problems or if straightforward ? http://fishpig.co.uk/wordpress-integration/docs/plugins.html cheers dan
Technical SEO | | Dan-Lawrence0 -
Configure a mobile site with WMT
Hello Everyone, I'm in a situation that I have no idea how to handle. I have only really dealt with RWD, and not a mobile-specific site. Anyway, I have a client who is launching an m.domian.com for their mobile site, how do I add/configure this in WMT? Thanks Zach
Technical SEO | | Zachary_Russell0 -
Penguin 301 Re-Direct
Hi I already know the answer to this but wanted some backup. A friend of mine has asked me to take a look at his site. He was using an SEO company that saw him get hit hard by Penguin. He did the right thing and started all over with a new domain name. I've just noticed that the old domain name is actually setup to 301 to the new domain. This has to be a bad thing right?
Technical SEO | | brightonseorob0 -
Asking to remove links from other sites
How hard is it to get people to take off links that point to your site that are on theirs? I have about 4 sites that I would like my link OFF of their blogroll because I think I was hit by the penguin update because of that. Do you know if there is anything you can do if they DON'T take it off?
Technical SEO | | SeaC0 -
Question about content on ecommerce pages.
Long time ago we hired a seo company to do seo in our website and one of the things they did is that they wrote long text on the category pages of our products. Example here: http://www.theprinterdepo.com/refurbished-printers/wide-format-laser-refurbished-printers Now my marketing person is saying that if its possible to put the text below the items, technically I will find out how to do it, but from your seo experience, is it good or bad? What about if we short those texts to one paragraph only? Thanks
Technical SEO | | levalencia10 -
Title Missing: Page is an Action
I have a page that has a missing Title Tag. I had a look at the page and it looks like an action, this is part of th cart. http://mydomainxyz.com/billing/status/index.php?action=phpinfo Is this a problem? How dod i deal with this?
Technical SEO | | stefanok0