How long can rich snippets be?
-
How long (how many words) can a description tag of a rich snippets code?
-
Technically, there no set field length generally speaking depending on what you're using them for. A Google snippet truncates anything over 156 characters though in most situations. What you put in the description COULD be used by their system to evaluate meaning though.
I would also say this - if the description "feels" like it's too long from a readability perspective, it's likely that you're not only not helping anything, and you could possibly be sending either diluted topical signals or worst case, signals that you're attempting to game the system.
Here's a good primer article on the topic.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
On-Page Optimization | | Cesare.Marchetti0 -
Can any one give some advise on how to work out which back links are bad
we are trying to clean up our site and believe we have bad back links can any one tell me how to work out which ones to disavow
On-Page Optimization | | CostumeD0 -
How can I maximize my On Page for these two common usages
I have a page that is tuned for this query: 1886 ten dollar bill and I am happy with my placement. The same page performs poorly if someone types: 1886 $10 dollar bill Is there anything I can do short of having another page tuned for the $ rather than 10?
On-Page Optimization | | Banknotes0 -
Is there a tool that I can use to scrape and see metatags?
Looking for a tool that allows me to scrape the websites off a page listing of Google and output a spreadsheet with the websites and their related meta-tag details (mainly title tag). Is there a tool out there that can conveniently allow me to do this?
On-Page Optimization | | Gavo0 -
Can you canonical from one domain page to a different domain page
We are a boating site and have our main site with all it's products. We have an engine section within our main site. But we also have an outside domain, specific to a certain manufacturer of engines. So we want our customers to still find the engine information for this manufacturer within our main site, as well as find the manufacturer targeted engine site in the SERPS. My question is this: Can I canonical those pages within our main site to pages on the outside domain? Or does are canonicals to be used only within the same domain? Thanks,
On-Page Optimization | | tdawson090 -
Are there any SEO benefits changing the default home page filename (index.htm) to a keyword rich filename
II'm a newbie. I have a website using the default home page filename: index.htm. I have total control over the web server. I was wondering whether I can get any SEO improvements for my main keyword if I change the default filename with a filename that contains the main keyword, like our-main-product.htm (doing the 301 redirect and changing the server search order, of course)?
On-Page Optimization | | Grafimart0 -
Disqus Comments or IntenseDebate for eCommerce. Can It HELP???
Anybody using any of those? Do you have example of eCommerce store using it? Will it help ranking? Any thing I should know about those ''Comments'' plug-in? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Can PDFs on your website be picked up in search engines?
Can PDFs on your website be picked up in search engines? There's a ton of info online that says it can and can't be picked up.
On-Page Optimization | | JennH0