Linkbuilding - Which is best?
-
Okay so we all know that:
1 Link on 10 Sites > 10 Links on 1 Site (potentially untrue with spammy links on 1 site than 10 links on high authority but that's not the point of this discussion)
I've had some discussions at work I seem to be fighting a losing battle...
So the questions is... which is better?
1 Link on 1 Site vs 5 Links on 1 Site (same site)
We seem to operate on the form of - once we have a link from the site (in most cases blogs for product reviews / guest posts) - that's it , we move on and never talk to them again.
For continued growth of links, would it be beneficial if we guest posted on some sites once a month? Then we get a steady stream of links each month.
-
I would aim for variety in your linking domains, which usually means 1 link on 1 site. But bear in mind a large part of link-building is building relationships, so you shouldn't necessarily 'never talk to them again'. I would aim to build a link on a site via quality content, which you then go out of your way to promote via social media, etc. as well as ensuring you reply to any comments and stay involved in the conversation. Not only does this make your link more valuable, but helps you build stronger relationships.
I'd also stay away from using direct match anchor text on your keyword targets - use your brand name to link back and you'll increase your overall domain authority, which will help you rank (assuming your on-site elements are solid).
But back to the question, generally speaking I'd always aim for 1 link on 5 sites vs. 5 links on 1 site, just make sure those sites are relevant, high quality and not involved in any potentially worrying activities (such as selling links, aggressive advert blocks, etc. etc)
-
Yes I agree with deep linking to other parts of your site on 1 domain, that is acceptable as the individual pages are different.
My point was using the same page to link to. So having say a link pointing at www.domain.com/page.html on 5 different pages of www.domain2.com is not good practice and Google will not see each link as individual but rather this will only count as one link.
-
I dont think its quite that simple.....
For instance even if I have got one link from a blog that doesn't mean I won't revisit that blog again and get another link from the same blog however to a different place on my site.
I do however try to get as many different links from as many different domains as possible.
The key I think is variety, variety of domains linking to you and variety of places you are linking to on your site.
-
I would definitely say 1 link on 1 site as long as it's on a prominent page, not on some abysmally deep PR 0 page.
I always use metrics of unique inbound domains. I know a lot of SEO'ers use metrics of total backlinks which is a completely false representation of how link building is progressing, but it's easy to show clients a massive number.
Some sites will naturally develop more links on one domain on their own, i.e. blogs that link you in the sidebar and/or footer links. These are now devalued by Google, and I do believe that those sites that had say 100 links coming from one domain were hit hard in the recent penguinanda updates!
-
Hello,
At the moment were submitting around 3 - 4 guest posts a week to relevant, high PA and high DA sites and we are seeing some great jumps in our rankings for our microsites.
I would say 1 link on 1 site all the time, the more linking domains the better.
One thing I would say is try to keep a natutal looking link profile, don't over-do your "money keywords" push more brand and even add some naked links www.example.com
That's my penny worth...
Hope it helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to structure a service area page with many locations to maximize internal links to them?
Currently our service area page (http://www.njlimocarservice.com/services.html) very sloppily lists many of the towns we serve in multiple counties - over 50 approx (scroll down). They have been placed that way so there is links to them from one of the subpages directly linked from the root domain. I am now attempting to make it pretty and organized with my designer. I intend to maintain a link to each individual town/landing page for SEO purposes to keep it close to root domain. My questions is how to best structure this. I don't want to list by county because some people don't know what county the town is in. However an alphabetical list may be overkill as there is so many. The other option is to get a search form or dropdown list on there but how will my landing pages be recognized by crawlers if there is no internal links from my root domain? Eventually we plan to expand further so what happens when we add 100+ landing pages? What will then happen to my internal link juice? Thanks!
Link Building | | kabledesigns0 -
What linkbuilding techniques are working right now after google's recent update?
I'm facing some issues after the google's recent update, been using blog networks, blog comments, web 2.0 submissions, directory submissions etc What techniques works now? i don't see any improve from web 2.0 these days may be we need to get enhance ? may be curated content? to what extent i understand this, i think they all are low quality backlinks which all the other blackhat markets use previous, and it even gets worst if we keep on doing this --- for the last 1-2 weeks i've stoped linkbuilding just searching for something concrete with this regard, because backlinks that are DoFollow is necessary to have! any thoughts on working techniques that won't harm my rankings?
Link Building | | caspiauk1 -
What are the best back links for a review site?
This is specifically for reviews for web hosting or VOIP services. Very technical. Where should I look for sites to get backlinks from?
Link Building | | Aqua0 -
Hey, I want to get 10 Best quality Links soon, Please suggest
I have to get 10 links with different keywords with in hour. Can anyone guide please
Link Building | | Virrtuo0 -
Tips on the best free tools or techniques to promote your site
Hi i would like to know after receiving lots of email about tools to help with seo and promoting your site and would like to know if anyone has used any as yet. I have kept away from paid tools as i have been reading that they are a waste of time but would like to know your thoughts. I would also like to know if there are any good free tools out there to use to help make your site better and increase traffic and if there are any techniques or sites that i should be using any advice would be great
Link Building | | ClaireH-1848860 -
I was looking for the best practice to use anchor tags...
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
Link Building | | impressem0 -
How best to link multiple related websites.
I have a handful of e-commerce websites that overlap each other some in the same niche. I have already heard that it would have been best to make just one website, but this is not practical for me. Our business model goes back to a time before the internet. We have relationships with manufacturers where they refer business to us because we brand web sites which will not switch customers to competing brands. Our agreements make it ok to link to other websites so long as we have branded websites that focus on the specific manufacturers. For SEO, what is the best way to link these sites? Site wide links in footers.? Single links at on homepages? One way links from the most powerful site? Some other method? We have been wrestling with this question for some time.
Link Building | | EugeneF0 -
Marketing URLs - best practices
Hi, We do have a consistent url structure like http://www.company.com/productname-london
Link Building | | ecnic
http://www.company.com/productname-auckland
etc. Now marketing wants to include each URL in our yearly printed catalogue.
Out of marketing reasons (I agree with that), they think the URLs are too long and should be for example: http://www.company/london
http://www.company/auckland
etc. Our brochure is very important for direct customers and we have a target group that actively uses the internet and social media and therefore will pick up these links. Even if we do correct redirects in the background - couldn't we have the problem
that we have a double set of urls? What do you think about that?0