How to increase page authority and domain authority? [Ecommerce]
-
How can I increase my Ecommerces Domain and Homepage Authority? My competition have 60-70 page Authority and it's time I try to compete.
-
Pinterest is a nice SEO tool for sure. I've found that by listing new products and articles, you do gain new links from Pinterest while also capturing the attention of potential customers. It's a different audience than Google+ or Twitter, and a very active audience similar to that of Facebook. It seems to reach a slightly older crowd.
-
Thanks Matt.
I think the key to pinterest for ecommerce is to mix up our own product images and graphical creations along with other products that could compliment your range. Obviously having great product photography helps massively.
(ooh I can feel a youmoz post coming on!)...
-
Sounds like a good suggestion to me and if it works for hangers then I think you must be on to a winner. I haven't used Pinterest much, but I think your recent post on the blog is a good example of its potential - http://www.seomoz.org/blog/a-small-success-story-inspired-by-seomoz-and-its-contributors
Thanks for sharing Aran
-
I've found Pinterest to be really useful as A social networking site, a link building tool and a resource to gain targeted traffic.
-
Cheers Aran, you are right maybe I should have spelled that one out a bit more, however I envisaged and have found from personal experience that when creating content on your site you would need to share links to that content to your social networks (this is the exposure part) and then this will bring you likes, tweets and also links from other sites.
In utilising social networking as an effective way of gaining exposure for your content you will always gain your likes, tweets, etc if carried out effectively don't you think?
I guess the important thing here is to make sure you have enabled social sharing on your sites pages!
You are also right this will be a long process but anything worth having always takes time and effort.
-
Agreed with Matt, but surely social signals are going to be in play too. Encourage social sharing of your pages and the links, G+'s, Likes and tweets will follow, then the Page rank will flow.
Get comfortable as its going to be a long process though!
Best of luck.
-
Hi Jack,
To increase your Domain and Page Authority you need to increase links to your website and in particular your homepage if you want to increase that specifically. To do this you need to think how can you create some decent content that is link worthy and then you need to make sure it gains exposure so that it will start to gain links. There are lots of ways that you can increase your link profile using things such as:
- In depth product reviews,
- A blog (consider encouraging and rewarding guest bloggers that are authorities in your niche as they will have a strong, relevant following),
- How to videos in relation to your products and how they might come in when carrying out a task for instance,
- Content curation is also an idea (some decent articles on this on SEOMoz).
Now for the exposure; best place to start is to build up your social networks and start to interact and form relationships with people that are likely to have an interest in your products, in particular those that are authorities in your niche/product area. Then when you have built relationships with them you can expose them to your new content, which will then hopefully get passed on to their social following and through this you will start to gain links and more attention slowly establishing yourself as an authority in the process - win win situation!
If you do this and work hard at it your DA and PA will increase as you want it to. Just remember that when you are building links in a post penguin world don't over do the anchor text and always go for quality links over quantity, don't start using dangerous methods, such as forum signature and blog comments. Hope this helps - Good Luck!
Here is a link to some more thoughts and details in a Q&A about link building - http://www.seomoz.org/q/drowning-in-a-sea-of-link-building-advice
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Domain Transition: Moving over paid traffic campaigns first
We're planning a domain name (rebrand) transition, and considering our options. We rely heavily on paid traffic. To reduce risk, we’re considering moving AdWords and Bing Ads over campaign-by-campaign to the new domain first, while organic traffic continues to direct to the old domain. Each of our ad groups has a custom, noindex’d landing page. In order to serve paid traffic, we’d at minimum need a front page, and likely a privacy policy page in addition. Here’s a rough outline of what I think a transition like this might look like: Launch new domain with a simple front page, and privacy policy. Move over ppc landing pages on the new domain (noindex'd, robots.txt) Create new ads in existing ad groups directing to the new domain. Monitor ad groups for some time period to verify sustainability. Once we're satisfied with ppc performance, and planned the rest of the organic page migrations, 301 redirect everything to the new domain. Is there any problems or things we should be concerned about with this approach? I'd think it should be fine, but I've been bitten enough from large-scale redirects in the past, that I know I should be nervous.
Branding | | dsbud0 -
Ecommerce // indexation and duplicate
Hello moz community, We have 3 website that are e-commerce based that go as follow : 1.0 www.product.com ( french ) 2.0 www.anotherproduct.ca ( for the canada english ) 3.0 www.anotherproduct.com ( for the usa market in english again ) Those 3 website are configured inside WPML ( wordpress ) and are build with woocommerce. Most of the pages beetween anotherproduct.ca and anotherproduct.com are identical or close to be. We want to have a good indexation and to absolutely avoid duplicate content. Any help would be appreciated ! CHeers,
Branding | | ydesjardins2000 -
Domain Buying Service
I am looking for a service that handles clients who want to purchase domains that are owned and in use and someone wants to purchase them incognito. Does anyone know of (preferably have experience with) a service that will handle this type of domain purchase activity. An example would be if I knew of moz.com but wanted to buy it because I had invented a Moz machine that was worth zillions. I only want the .com and I do not want the owner to know who is purchasing.
Branding | | RobertFisher
Thanks for any assist you can provide. Robert0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Add Google + button link to google page and not link
Hello SEOOOOOOOOO moz people ! I was wondering if you know how can I add Google + button to my page I tried to set it up in google page http://awesomescreenshot.com/08d1a9hmef https://plus.google.com/b/109790526955470383191/109790526955470383191/posts But i would like to link the button to my google + fan page https://plus.google.com/b/109790526955470383191/109790526955470383191/about and not the url of the page. As our website is indeed 12 websites if you go to http://www.ibremarketing.com you don't have the same +1 than http://www.ibremarketing.com/me or http://www.ibremarketing.com/ma Any idea of how to do it ? It would be amazing 😛
Branding | | AymanH0 -
Trying to decide on best domain
I am trying to decide on a domain for a real estate site in Utah where the area code is 801. My choices are utahhomes801.com, the search term "utah homes" get 3600 exact matches, utahrealestate801.com with "utah real estate" getting 22,200 exact matches or forget the 801 and go for a shorter domain Utahnow.net or utahhomeboy.com. Is there any reason to stay away from 801 in the domain? Any thought or direction would be appreciated. Scott
Branding | | rozier0 -
Is it just me or is there an increase in call tracking?
We are running into more and more new clients who bought into marketing packages with call tracking and even some that created duplicate websites for these numbers. I believe this is a bad idea for clients as it dilutes their NAP. Are others seeing a similar trend? How do you work around this problem with and for clients?
Branding | | belocally0