Domain Choise
-
Hello,
Im working a e-commerce shop, and my question is about choosing the domain.
Presently the website is not performing good with the domain www.casaobjecto.com, that is the brand name of the shop.
Now I have made my analysis about keywords and conclude that it would be very interesting to have a domain name with the main keyword that im targeting. The domain is available.
If I choose the maintain the www.casaobjecto.com as main domain and the other keyword domain pointing to that site, whats the influence that can take in the keyword im looking for?
Or should I replace the target keyword domain (becomes the main domain) by the brand domain name? Whats the best choice?
Tks in advance,
Pedro M Pereira
-
Seriously, people over-estimate the importance of having a keyword in the domain. Google have said they are weakening the importance of this and have said many a time that a good brand is much more important.
As Kevin rightly says, that is still 1 factor in a list of over 200. There is still opportunity to get the keyword into file names (therefore still in the URL) if you really want to.
But don't over-emphasis something that Google is de-emphasising. You should build a strong brand first rather than making longer and longer domains just to get keywords in. Save your money and keep & use your main branded domain.
-
I made all the on-page and off-page analysis and I have conclude that the site in the present is very week comparing to the competition.
I would say that it will loose nothing by changing the domain name.....
-
The domain name is just a one factor in many that determine a success of the site. Most likely, the lack of performance is mostly related related to the other factors. I would do an analysis of the other factors before deciding on what to do with the domain name.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Title When Your Domain name is the keyword
Hello, I've been struggling with an issue for years. I own UsedCubicles.com. I'm ranked very well, the site generates leads and income on a regular basis. However, I never know what to name the site on the home page. The main keyword I go after is obviously "Used Cubicles". I also have product category named "Used Cubicles". I know google doesn't recognize my Used Cubicles product category as conical and reverts to the home page. I would rather Google use my categories more effectively to rank content or pages. My current site title on the home page is NOT GOOD. Used Cubicles | Usedcubicles.com. Im nervous to change it, however because Im not sure if its helping me rank for the keyword, which I do. For years I was #1 across the country but lately its been dropping. Any advice is appreciated.
Intermediate & Advanced SEO | | Grant06970 -
Should we use a separate domain for franchise recruitment?
I represent a franchisor and we have two marketing campaigns: attracting customers to purchase our service; and attracting potential franchisees to purchase our business. We're torn between simply putting franchise-related content on our existing consumer website, or building a completely separate website for franchise recruitment. Building a completely separate site would involve a separate SEO strategy to build domain authority and backlinks... so we're thinking the better strategy would be to simply piggyback off of our already existing consumer website. Any advice?
Intermediate & Advanced SEO | | kimberleymeloserpa0 -
Domain Forwarding? Beneficial?
Good Morning! My father asked me about Domain Forwarding yesterday and it's impact on SEO. The example he gave was if he had website xyz.com and it was an educational website that sold anger management programs would purchasing the domain socialskills.com and pointing that domain at xyz.com help rank for social skills? My immediate answer was no it would not simply because Google doesn't associate any content with that domain, and Domain Forwarding is different that a redirect, which would apply if a website is already established. Am I correct in my thinking? Thanks guys!
Intermediate & Advanced SEO | | HashtagHustler0 -
Dropped ranking - new domain same IP????
We dropped ranking late last year for our site, so decided to start over with a new domain. However we didn't change IP address. Would this cause any issues???
Intermediate & Advanced SEO | | jj34340 -
Should I serve images from the same Top level domain as the current domain?
We run a multidomain e-commerce website that targets each country respectively: .be -> Belgium .co.uk -> United Kingdom etc... .com for all other countries We also serve our product images via a media subdomain eg. "media.ourdomain.be/image.jpg"
Intermediate & Advanced SEO | | jef2220
This means that all TLD's contain the images of the .be media subdomain. Which is acually seen as an outbound link. We are considering to change this setup so that it serves the images from the same domain as the current TLD, which would make more sense: .be will serve images from media.ourdomain.be .co.uk -> media.ourdomain.co.uk etc.. My question is: Does google image search take the extension of the TLD into consideration? So that for example German users will be more likely to see an image that is served on a .de domain?0 -
Subdomain, subfolder or separate domains?
Hi Mozzers, We're in the process of re-developing and redesigning several of our websites, and moving them all onto the same content management system. At the moment, although the websites are all under the same brand and roughly the same designs, because of various reasons they all either live on a separate domain to the main website, or are on a subdomain. Here's a list of what we have (and what we're consolidating): Main site - http://www.frenchentree.com/ Property database - http://france-property.frenchentree.com/ (subdomain) Forum - http://www.france-forum-frenchentree.com/ (separate domain) Classified ads - http://www.france-classified-ads-frenchentree.com/ (separate domain) My question to you lovely people is: should we take this opportunity through the redevelopment of the CMS to put everything into subfolders of the main domain? Keep things as they are? Put each section onto a subdomain? What's best from an SEO perspective? For information - the property database was put onto a subdomain as this is what we were advised to do by the developers of the system. We're starting to question this decision though, as we very rarely see subdomains appear in SERPs for any remotely competitive search terms. Our SEO for the property database is fairly non-existent, and only ever really appears in SERPs for brand related keywords. For further info - the forum and classifieds were under a separate brand name previously, so keeping them on separate domains felt correct at that time. However, with the redevelopment of our sites, it seems to make more sense to either put them on subdomains or subfolders of the main site. Our SEO for the forum is pretty strong, though has dwindled in the last year or so. Any help/advice would be very much appreciated. Thanks Matt
Intermediate & Advanced SEO | | Horizon0 -
Does a dash in your domain name effect your ranking?
Does a dash in your domain name effect your ranking? or it dosen't really matter?
Intermediate & Advanced SEO | | Radomski0 -
What will happen after I 301 this domain?
A while back I created a new website. Somehow my "scratch" copies of the site got indexed even though I didn't have links built to them. (In the future I will use noindex tags when I am playing around with designing). Now, I have three versions of the site online...let's call them TheRealSite.com and Practice1.com and Practice2.com. Practice1.com and Practice2.com now rank #1 for their main keyword. (It's a relatively uncompetitive niche). TheRealSite.com is somewhere lower than page 20 despite having an exact keyword match domain name. I'm assuming that Google considered it duplicate content as it is the exact same thing as Practice1 and 2. I had considered simply removing Practice1 and 2 from the server, but I was worried that if I did that, I would lose my #1 rankings if TheRealSite didn't recover. So, what I've done is 301 redirect Practice1 and Practice2 to TheRealSite. I'm guessing that over time TheRealSite will come back to #1 and then I can just remove the files from Practice1 and Practice2. Is this the best way to handle this situation?
Intermediate & Advanced SEO | | MarieHaynes1