Short Description, How Short?
-
I made a few changes in my site to show the products listing in List format instead of grid format, in format mode it was only showing the name, but in list mode it also shows a short description that I think should be benefical for SEO because it might require words related to the product itself.
The question is, how long is too much?
Please see example here
-
There's no obligation ... meta description is used in SERP as a link description, so it's better to have good, engaging ant attracting description - it will increase conversion from natural search (CTR).
So in the end it's worth to spend a while to create good, magnetic descriptions and in my opinion if you create such a text it can be used in both places. Remember to add a keyword to your meta description
-
short description and meta description should be the same?
-
Hi,
As I see your product short description is the not the same as meta description tag. Meta description is creating from "Product description" (product page).
For meta description rule is 140 characters not more than 160 - 170.
Usually people don't read a lot (sometimes nothing) they browse. So for your short description you should use general marketing rule - short, product features do not sell, values for the client are good for sells.
In my opinion your short description on http://www.theprinterdepo.com/canon-imageclass-lbp6000-new-discount-inside is good. Maybe you can modify a little bit e.g.:
"The best for any small business or home office user looking for quality laser output. Very quick first print and next 19 pages per minute! Excellent quality, easy to use, cheap exploitation."
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changes to title and description not appearing in Google search...
www.heatwavemedia.com Search terms: san francisco video production, san francisco video production services In Google search site appears as "Heartwave Media: San Francisco Video Production Services" but I'm sure I've never used a colon in all my iterations of the title... Instead it reads "San Francisco Video Production Services | Heartwave Media" with the description "A San Francisco video production company specializing in creative corporate and commercial video services." But that's not coming up either... I'm on Wordpress and am using All in One SEO if that helps... Thoughts?
Technical SEO | | keeot0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Moving site between hosts over short time scale
Hi Does anyone know if moving your website between hosts & server location 3 times in a relatively short time frame (say 2 months) can have a negative impact from an seo perspective ? Cheers
Technical SEO | | Dan-Lawrence
Dan0 -
Should we include ANY generic product descriptions on our site?
Until recently all of our product pages (we run an eCommerce site) had product descriptions copied directly off the manufacturer's sites. Obviously this isn't good from an SEO perspective, so we were planning to write our own original copy. My question is: should we keep the manufacturer's copy too? This is often good, useful content from a customer's perspective, but obviously it's not original. Any help appreciated! Alex
Technical SEO | | reddogmusic0 -
Pdf page titles and descriptions errors
In my weekly crawl report I suddenly have a huge number of title not found and missing page descriptions errors for all of my pdf files. The pdfs do have a page title (defined in the file/properties tab) However these page titles are not being picked up by the crawler or google. Any ideas how do I fix this? ( I am using the Adrobat 9 Distiller)
Technical SEO | | PerriCline0 -
I want my Meta Description re-indexed fast!
We have an old meta description that advertises an old offer (FREE X if you Buy Y) that we are no longer running on the site. I changed the meta description, now what is the fastest way I can get Google to update their SERP with the new description?
Technical SEO | | pbhatt0 -
New information in the description in natural search
Hello I wonder what that information to appear highlighted in the description in the attached file ... this is new to me. tks DLvtI.png
Technical SEO | | eder.machado0 -
Many items with similar descriptions showing up as duplicate page titles
Hi, We are just a small company trying to understand this seo business. :O) I hope you will give us your input on how we look and how we can improve. www.bakerbay.com Each week I go down the seomoz crawl and change the duplicate page titles it increases the duplicate page content. Then the next week it seems to find other titles that have been fixed that are afluwie now. Please help. We are a bead company and alot of our products have a similar description but have different colors and items numbers. Could you please advise me on how to fix these errors and increase our ranking? All the Best, Beth
Technical SEO | | BakerBayBeadCo0