What is wrong with my site?
-
I have been working hard for over two months on my sites in seomoz and have seen some nice results in some (www.etraxc.com/ and www-my-etraxc.com for instance. Still I am really frustrated by www.classroomconnection.us/. I cant even get on the first page with the search term "classroom connection." i would love some help on this one.
On a related note, does it help to have links to YouTube videos about the content? If so, how do I ensure that this piece is working well for me?
Thanks a ton!
-
yes, inbound links are those coming from other sites - and quality is important there- as well as diversity, both in the types of links as well as ensuring to keep the majority of links coming from as many independently separate domains as possible.
-
That tells me a lot of what I need to know...depth and inbound links is a place to start. I just wrote a bid and that process alone told me a ton about what kinds of depth that I need. (Inbound links are links to this site from other sites, correcct?)
I appreciate your time! It was very helpful!!
-
Thanks a bunch for spending the time. Your input is certainly helpful!!!
-
While a first look of your site shows you've got an offering that's worthy of recognition, when examining the competitive landscape, I"m concerned about the lack of depth of text based content relevant to your brand and most important phrases.
The top site that shows up for me with "classroom connection", for example, has over 59,000 pages indexed. The 2nd result has 591 pages. The 3rd result has over 30,000 pages. While that's a wide range of depth, and your site shows over 300 pages indexed, all of those sites have better site architecture and depth specific enough to have earned rankings.
When I visit your site, I don't readily see where there are hundreds of pages even though they're showing up in the index, so that points to information architecture being a factor as well...
And your inbound link profile is very weak, so you don't get the inbound support signals that "this site is a trusted authority".
So - by addressing site navigation, building more depth on the highest level pages specific to your brand and primary phrases, then working on a way to better promote your site via off-site signals, you can gain significant ground given that the majority of competitors showing up for those phrases have a wider focus than your primary niche.
-
I'm sorry I guess the site is pretty straight forward if I read the text. I think maybe less colors and larger text of the exact offerings. I felt like I had to really engage the page to know what is being offered.
As the video, I think it helps, a lot of other sites have their own video player that shows the benefits of their service as well. I'd say keep it, and if you can make it larger.
IMO, the site looks like it was made in 1998. You should try using easy to implement CMS platforms like WordPress or Drupal.
-
I didn't know that *.us would affect rankings. Thanks for the info. Not much I can do about that now but I will work on building the back links. Thanks for the info.
Regarding the site itself, I am a little surprised. It seems clear to me that we are offering a school management system/student information system. I also think it is professional and contemporary in its design and organization. No?
Other feedback on this would be much appreciated.
What about my question re: videos?
-
It is not simple to get to page 1. Especially with some popular words like classroom and connection.
It also doesn't help you don't operate on a TLD. (.com, .net, .org). You also have very little links pointing to your domain. Your site is a bit disorganized and hard to look at.
Some things I would consider doing would be fixing up the site to look more professional and easy for users to view and see exactly what you are offering. My initial view of the landing page does not really tell me too much. You want the user to know what you are offering the minute they land on your page.
You should start building links from related niches that way you have some link juice and authority, that will most likely help you rank better than you currently are, it will also build your brand with more referral traffic from other sites.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is my knowledge graph code wrong?
I inserted the Knowledge Graph code on our site last week and am still not seeing the knowledge graph in our search results. Is something incorrect with my code? <script type="<a class="attribute-value">application/ld+json</a>"> { "@context" : "http://schema.org", "@type" : "Organization", "name" : "IssueTrak", "url" : "http://www.issuetrak.com/", "sameAs" : [ "http://www.facebook.com/issuetrak", "http://www.twitter.com/issuetrak", "http://plus.google.com/google.com/+Issuetrak"] } script>head> I suspect it is the alignment of the "{" and "}" but others in the company say that doesn't matter. Any other explanations for why the KG isn't showing in the results? Thanks I did test it with Google's Structured Data Testing Tool and got the "all's good."
Technical SEO | | Nobody15969167212220 -
Google has not been visiting my site
Hi I am working on a site at the moment http://www.cheapflightsgatwick.com and i had the site using a different template and in the search engines for the search term cheap flights gatwick we were fourth and for the term holiday magazine we were 12th in google but now we are not even in google on the first page for the search terms. But now after changing the template in joomla our rankings have gone out of the window. It took me about a day to sort out the site with the new template so i was not expecting any problems with the search engines but for some reason there is. If you put into the search engine www.cheapflightsgatwick.com then you will see that google has not visited the site for four days and also it is not showing the description and instead it is showing details about joomla. Can anyone let me know if there is anything i need to do to sort this out and why google is taking so long to visit my site
Technical SEO | | ClaireH-1848860 -
Young site trying hard, but banging head against the wall -- Site Review
Hi All New to PRO but we're seriously committed to getting this working. And firstly thank you to anyone who offers any useful thoughts and insights. We've launched a new site, unfortunately late to the market for the season and are really struggling to get search engine recognition. Site: http://www.ignitehats.co.uk/ We're continuously adding new content, slowly gathering more links and working hard to promote socially. But even on our clearest search terms like "Ignite hats" we're down on page 4. Both GWT and the Seomoz tools highlight no big problems (a few titles that are too long) but otherwise nothing. Maybe wrongly we requested that the Google spam team review our site incase it was being penalised, but got a template response saying the site was not in their spam system (phew, there wasn't a reason it should be we believe). We're wondering if this is just that our site is just too young? It's been live for 6 weeks. But worry maybe this is not the case. We've had success with another site we run much sooner than this. Any help or pointers would be really appreciated. Similar stories and what others have done, at least to give us some confidence to carry on would be great. Thanks for reading.
Technical SEO | | JHill0 -
My site cannot be found by google at all
I don't know why but our company site can not be found by google at all. I have submitted to google webmaster, have social media point to, etc, Is there any reason for this? url for our website is www.bistosamerica.com Thank you
Technical SEO | | BistosAmerica0 -
Site command
How reliable is site command? Is there any other way to check indexed pages.
Technical SEO | | gmk15670 -
Site forwarding - seo friendly or not?
Recently i decided to change my domain name - and although i have written several useful and working .htacess files with 301 redirects, this one became more complicated by the fact that I went through TWO domain name changes, before settling on the second one. Having seen some issues with the browser not being able to interpret correctly the .htaccess file, i temporarily suspended the .htaccess file, and opted instead for site forwarding. I don't know the mechanics behind site forwarding, or whether it is seo friendly or just a method for ip addressing, a sort of pseudo domain name server record change.
Technical SEO | | highersourcesites
I let it lie for a few weeks, until the dust settled, and yesterday put back the basic .htaccess file, with a 301 redirect, which directs the original domain name to be forwarded to the new one ( also it has a conditional in place to solve canonical issues). It works fine. But right now i am not seeing the link juice, the domain age, the domain page rank that it has. It has gone to zero, when it used to be three, sometimes four. I also made the change of address using webmaster tools. How long ( forever?) will it take to see my old page rank come back, even if it loses 10% from the change? And does site forwarding help or hinder seo ranking?0 -
Duplicate Content Penalties, International Sites
We're in the process of rolling out a new domestic (US) website design. If we copy the same theme/content to our International subsidiaries, would the duplicate content penalty still apply? All International sites would carry the Country specific domain, .co.uk, .eu, etc. This question is for English only content, I'm assuming translated content would not carry a penalty.
Technical SEO | | endlesspools0